McDonald’s Hungary developed intelligent design of a take away bag.
Our modern culture is very interested in doing as much as possible in the least amount of time. We live busy lives, spending too much time working or studying. As a result, most people rush through life, eat fast, on the run.
To facilitate consumers to takeaway fries and burgers from the restaurant, McDonald’s with DDB Budapest has invented the BagTray. It is a normal paper bag that easily turns into a tray.
What you have to do is to tear the perforation at the bottom of the bag to separate a tray. And then you can enjoy your meal on a tray, that allows people to avoid food falling apart, coming apart and slipping apart.
You can make takeaway more convenient wherever you are, in a car, in a park, or in the office. Using this tray, consumers feel more comfortable and can place their meal on the surface without getting messy.
This tray is not only convenient, by contrast with conventional plastic trays, but also is very environmentally friendly. The paper bag and tray are both eco-friendly and recyclable and made from reinforced cardboard and can safely hold a large-sized meal.
This tray is currently being trialled in Hungary and if is successful it can be introduced in other countries.
It’s not the first time McDonald’s has anticipated consumers needs and created something useful for them. It continues amazing people with its brilliant solutions.