While browsing the web in search of another mind-blowing ad campaign, I bumped into incredible McDonald’s Tired Arches billboard ad that reminded me of espresso that I was craving! Welcome to McCafé! ☕️☕️☕️
I never used to drink coffee, I’ve always been more of a tea drinker. My first ever coffee was a cup of savoury espresso while i was touring Italy in 2009. Since then, I cannot face the day without a cup of joe!
If you like coffee as much as I do, you can imagine what I am feeling. There is nothing better than the smell of freshly brewed coffee waiting for you in the morning! Coffee gives you much-needed energy to kick start the day and helps boost productivity so that you can manage multiple projects faster, better and much easier during the workday.
Caffeine is considered to act quickly and you can feel the effects within minutes. It has a half-life of 3 to 5 hours, then it starts to wear off.
When you start losing your superpowers and getting less active, McDonald’s has come up with a genius idea to beat tiredness!
In particular, the German ad agency Leo Thjnk Tank has created a billboard ad for McDonald’s that turned its iconic ‘Golden Arches’ into Tired eyes showing that it’s high time for the McCafé coffee break. Great reminder, isn’t it?! 😉
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