McDonald’s launched Tired Arches

While browsing the web in search of another mind-blowing ad campaign, I bumped into incredible McDonald’s Tired Arches billboard ad that reminded me of espresso that I was craving! Welcome to McCafé! ☕️☕️☕️


McDonald's Tired Arches
McDonald’s Tired Arches


I never used to drink coffee, I’ve always been more of a tea drinker. My first ever coffee was a cup of savoury espresso while i was touring Italy in 2009. Since then, I cannot face the day without a cup of joe!

If you like coffee as much as I do, you can imagine what I am feeling. There is nothing better than the smell of freshly brewed coffee waiting for you in the morning! Coffee gives you much-needed energy to kick start the day and helps boost productivity so that you can manage multiple projects faster, better and much easier during the workday.

Caffeine is considered to act quickly and you can feel the effects within minutes. It has a half-life of 3 to 5 hours, then it starts to wear off.

When you start losing your superpowers and getting less active, McDonald’s has come up with a genius idea to beat tiredness!

In particular, the German ad agency Leo Thjnk Tank has created a billboard ad for McDonald’s that turned its iconic ‘Golden Arches’ into Tired eyes showing that it’s high time for the McCafé coffee break. Great reminder, isn’t it?! 😉

McDonald's Tired Arches
McDonald’s Tired Arches


Read more about McDonald’s ads

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13 thoughts on “McDonald’s launched Tired Arches

  1. Non mi era ancora capitato di vedere questa pubblicità in rete ma nei prossimi giorni andrò al Mc con mio figlio, magari sarà visibile vicino alla caffetteria?
    Ti farò sapere

  2. Gli archi dorati del mc Donals ormai sono leggendari e molto simpatici in questo modo per la pubblicizzazione del loro caffè, bevanda a cui ogni mattina non posso fare a meno! Mi aiuta a sopravvivere a lavoro!!!!

  3. In pratica è una campagna pubblicitaria uscita solo in Germania? però è carina graficamente come idea degli archi stanchi…

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