KLM serves the Bonding Buffet to connect people at Christmas.

Another brilliant example of festive campaign 2016, that I am looking forward to telling you about, is the ‘Bonding Buffet’ hosted by KLM Royal Dutch Airlines to bring people together at Christmas. Many thanks to my friend Sabrina, who is also an amazing blogger, for letting me know about this campaign.

The holiday season is the time for joy, celebration and spending time with those we love, but what if you’re alone at the airport?

Airports at Christmas can be very chaotic and crowded as people long to get home for the holidays, but many people spend their transfer time alone – often reading a book, checking their phones, or surfing the web on the airport wi-fi to kill time.

KLM: the ‘Bonding Buffet’ (via)

So, the airline company KLM decided to do something extraordinary to get people in the Christmas mood and bring them together while waiting for boarding at Amsterdam Airport Schiphol. Thus, the idea of hosting the ‘Bonding Buffet’ was born.

In particular, KLM, together with Advertising agency DDB & Tribal Amsterdam installed a large table with a Christmas dinner served on top of a 4.5 metre high at the airport. Passengers soon realized what they needed to do to get it down. When all the stools, equipped with a pressure sensor were occupied, the table was fully lowered, so people could start the dinner.

The result is that lots of people of different nationalities bonded with each other over the table had fun and made selfies.


I find this initiative stunning! What can be better than spending time together over the meal? What do you think of it? 😉

Happy Holidays!⛄️🎄🎁🎉🍾

Read more about Christmas ads

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27 thoughts on “KLM serves the Bonding Buffet to connect people at Christmas.

  1. Che bello! sono contenta che tu abbia scritto di questa campagna e idea pubblicitaria! mi ha commossa nonostante non sia la classica campagna “strappalacrime”. E da travel blogger ti dico che è bello che qualcuno abbia pensato a chi si trova in aeroporto a natale (ripenso al mio capodanno all’aeroporto deserto di shangai :-D)

  2. I’m so glad you wrote about this post and thank you for the mention 🙂 <3 <3!
    As a travel blogger I'm grateful they thought about people stuck in airports during holidays! I wish this campaign was live when I was at the shanghai airport for New year's eve 🙂

  3. Wow, this is an awsome campaign! I so wish I could be part of it. I love it that big companies are creating some new ways to offer something special for their customers.

  4. I love this idea. I think one of the best bonding moments is having a good conversation during meal times. KLM did an awesome thing, bridging the gap and removing the animosity between people of different cultures!

  5. I’ve seen this ad and I think it’s absolutely brilliant! Who wouldn’t want to pass the time eating good food and meeting new people! That’s awesome!

  6. I’m Dutch so I know KLM very well. I love their festive campaign. Such an awesome way to let strangers meet each other and indeed: let people from different nationalities bond. I just love this. It’s so great they even call it a bonding buffet! How very well thought of that the table comes down for every seat that’s been taken. It looks like so much fun to be at the airport with the holidays now!

  7. I’ve never heard of bonding buffet but how amazing is it! So many different people and nationalities coming together and talking when otherwise they wouldn’t have even said hello to each other. Love it! Ree Love30

  8. What a beautiful and touching Christmas ad! It is very inspiring and promotes new hopes, new friendships, and for that it is extraordinary.

    Bravo KLM!

  9. Ciao Eugenia! complimenti Sabrina per aver fatto conoscere anche a me questa campagna pubblicitaria, comunque davver è una bella idea per le feste natalizie (in questo caso sono passate) 😀

  10. How cool is the campaign? I always love reading about companies that are doing great things like this. Thank-you so much for sharing!

  11. What a lovely experience that must have been for these travellers! Well done KLM for providing an opportunity to bond and come together and have a moment of shared joy. I long to see this kind of creativity and humanity happening much much more. Thanks for sharing.

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