For those who love reading Google set up an unusual interactive art installation that turns words into poetry. You can see it on Kings Boulevard in London.
In the world overloaded with information it’s not easy for brands to engage people and maintain interest to the brand activity. They constantly need to create something new and surprise people. If a company wants to communicate and interact with its target audience launching the interactive installation is one of the effective medium that enables visitors to experience the brand and involve them in acting in it, leaving them with a lasting impression.
To promote the upcoming Curious Arts Festival of the Knowledge Quarter’s Google in partnership with students of London’s Central Saint Martins have launched an interactive experience in London.
The installation is called “Poetrics”. It consists of 17 LED panels and microphones.
Using Google’s voice search technology and the Google Speech platform it displays words spoken into various microphones and turns them into randomly created poetry. In other words any passers-by can interact with it. It’s enough to say some words into the installation and then a new poem appears on a digital billboard.
The installation has been placed around the development site of Google’s new Kings Cross offices in London. You can see and partecipate until March 2016.
A literary technique – wordplay in the installation reminds me a sort of Dada (or Dadaism), an art movement of the European avantgarde in the early 20th century based on irrationality and absurd that influenced many trends in the field of visual art, such as Surrealism.
To my mind this initiative is a good opportunity to make people love poetry, showing the importance and versatility of the language. ☺