I think most of you know very little about your neighbours. Sometimes we rarely say ‘Hello’ and don’t even know their names. People prefer to gaze at their smartphones rather than talk to each other. Everyone is concerned about their own life. And thus, the idea of ‘The Nextdoor Hello’ was born! It all starts with a Nescafé!
Sometimes the closes people are the most distant.
All you needed is a chance to bring them closer.
A famous coffee brand has recently launched ‘The Nextdoor Hello,’ a social experiment, developed by the advertising agency Publicis Italy, to encourage people to ‘get closer to those close to you’ – your neighbours.
The main participants of the experiment were not feeling suspicious residents of one of the apartment block in Milan. The idea is as follows: during the night coffee tables were installed on the balconies. When residents came out on their balconies next morning, they were amazed to see two red mugs, a jar of Nescafé and a pot filled with hot water on the table waiting for them to drink.
As we know well, the best conversations often happen over a cup of coffee! Not thinking twice, people start chatting and even making selfies!
This campaign proved that coffee is more than just a drink. Sometimes all we need to do is take the first step to bring people closer together.
Watch the video below and tell what you think about it! 🙂
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