The famous tech brand Microsoft has developed a genius way to draw people’s attention to their posture. A real time posture scanner was the great solution! You can see it in Stockholm!
The more mobile we get the more we tend to carry. The fact is that we carry too many devices, such as large and heavy laptops on a daily basis and we also carry them wrong that leads then to back pain and sore necks. It is an increasing problem, it might be called an endemic disease.
That’s why in the down town business district of Stockholm Microsoft with agency JWM have recently installed a digital billboard with a real-time posture scanner and a Kinect camera which automatically analisys and correct people’s posture. The initiative was to make people stop and think, and gave them tips and tricks on how to carry their bags right and light. As an alternative option you can replace your laptop with Microsoft Surface pro 4 – a powerful laptop and a tablet in one versatile device, weighting less than 800 grams.
Technology never ceases to amaze me, I can’t wait to see what comes next! What do you think of it? 😉
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