P4 Ogilvy&Mather, Panama knows how to solve the problem of demaged roads and attract attention of local authorities.
Bad roads in the cities are very common and have become almost the norm. There is a huge contradiction of having super modern buildings, surrounded by roads with bad potholes.
Holes in the surface of a road make driving difficult or dangerous. You can often see drivers swerving to avoid the potholes and it doesn’t seem amusing. It often causes road accidents and car damages.
P4 Ogilvy&Mather with TV station Medcom in Panama have found a great solution. In particular, a device was installed inside potholes on the busiest streets of Panama. Every time it is run over by a vehicle this device sends a complaint tweet directly to the twitter account of the Department of Public Works.
Medcom released a special issue “The Tweeted Pothole” in Panama’s most influencial news show. They interviewed drivers to find out their opinion.
After a lot of complaints in Twitter the problem was taken into consideration. They achieved a good result. Potholes started disappearing.
Therefore people should be active to make authorities do what they obliged to do. 😉