French luxury maison Hermès has run a completely new campaign entitled “Le MANifeste d’Hermès“ dedicated to men’s style. It inspires them to brake the routine and renew their wardrobe. If you’re still curious you’re welcome.
Firstly, a promo commercial has been introduced to erouse interest in it.
The commercial opens with a hand that shows a to-do list which then turns into strings and ends in a stud on a shirt sleeve. It attracts our attention to different kinds of clothes: shoes, a tie and a bag. All this is accompanied by a twist, a popular fast dance in the 1960s in which you twist your body from side to side.
This animated ad seems very simple, eye-catching and cool and makes men pay attention to what they wear to be more elegant and stylish.
Secondly, Hermès has launched a humorous and playful website for men “Le MANifeste d’Hermès” that allows to enter the men’s world of clothes, shoes, ties, accessories.
It is more than a traditional website with nice pictures and item descriptions, but it’s also an interactive tool that provides visitors with advice, videos and games including beautiful shoots of Hermès new men’s collection.
What seems interesting is that before seing fashion items you have to click on the images in the gallery and go through several steps.
In the website visitors are able to scroll lists of variaty of style tips including “how-to” video guides: how to wear a suit and build a sandcastle, how to plan a break with a tie and even show how to dance.
I was curious to see that visitors can get a chance to write their own poetry and guess what items there’re inside each bag seen through an X-ray machine.
The site will be updated on a regular basis and will be available on all devices: computers, smartphones and tablets.
I think you’ll feel relieved to know that all the items presented on the website are shoppable through the online store. You took interest in this campaign, didn’t you?
Read more about fashion