Have you ever thought what your pizza box can turn into?

No, you haven’t? But Pizza Hut knows how to do it. Its pizza box turns into a movie projector.

Our food experinces are getting better and better. Hi-Tech is changing our life and nearly everything is possible. The food companies always try to maintain consumer’s interest to their brand, surprising them with new special offers or innovations that people can really use in real life.

Pizza Hut went further than KFC food chain that created in Germany a food tray which became also a Bluetooth keyboard. They were so popular that people took them to use at home.

To be up-to-date and not to be outdone by KFC, Pizza Hut Hong Kong with ad agency Ogilvy & Mather Group HK has come up with another outstanding innovation. They has created a Blockbuster Box that transforms into a movie projector.

Pizza Hut. Blockbuster Box (via)

There are some things that are indissoluble such as Strawberries and Cream, Bonnie and Clyde, Gin and Tonic and finally Movie and Pizza. Some people believe nothing can be better than eating pizza in a pleasant atmoshere at home and enjoying a good film.

Pizza Hut. Blockbuster Box (via)


The Pizza Hut box is easy to use. All you need to do is order your favourite pizza, after getting it you have to punch a hole in the box side and get the stand to keep the pizza from being crushed and then insert a lens.

You need to scan some QR code in order to watch films on your smartphone on the large screen. The movie themes can be chosen based on the 4 types of boxes starting from horror to romantic movies.


I find this idea awasome! It’s a perfect way to build relationship with your target audience entertaining them and giving an opportunity to combine pizza with entertainment.

Unfortunately, this Pizza Hut box is only available in Hong Kong, but with the growing popularity and awareness of the brand worldwide, it may soon be in a store in your country.

18 thoughts on “Have you ever thought what your pizza box can turn into?

  1. How nifty! I thought I was doing something turning my Stitchfix boxes inside out for storage bins. Haha! Someone really has a great mind to come up with all these ideas.

  2. Wow! This is really COOL!! My furthest idea about reusing pizza boxes is, that you recycle the part that didn’t got stained with fat. But this lens is creative and fun.

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