Samsonite, one of the most well-known travel luggage brand, created its new advertising campaign with a clear message – travel across the globe!
While travelling by plane you might face unpleasant situation with your luggage. It’s not a secret that lost, misplaced or damaged luggage can easily ruin your vacation. That’s why the luggage wrapping service at the airport is so successful. People who have once lost their confidence to get their luggage safe after arriving at their destination often use a plastic wrapping protection service before checking in.
So Samsonite, known for making the strongest, lightest and more secure luggage in the world, has recently launched its newest Ambient Marketing campaign with the help of its new luggage service – Samso’Wrap.
Taking this into account, Samsonite by partnering with ad agency Publicis Conseil, have created a genius way to promote its travel products. They decided to offer this useful service to people who aren’t Samsonite clients – absolutely for free! But on one condition: passengers had to permit to paste stickers with a message ‘I wish I had a Samsonite’ on their bags.
No wonder, many people agreed to get this free service and almost 1,200 bags were wrapped spreading Samsonite message to more than 120 destinations around the world! It was a win win situation! 🙂
Watch the video and have a safe trip! ✈️✈️✈️
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i know these, they’re insanely expensive here. but I really wish I had one haha
Every travelers must have Samsonite luggage. Security that matters and we are confident for the safety of our things
Haha, nice going, samsonite! The samsowrap is such a good idea 🙂 But the ”I wish I had samsonite” really made me laugh!
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You can always rely on Samsonite to keep your stuff safe. This is such an awesome and useful product! A lot of travellers coukd use something like this.
Wow, this is so nice especially with our system here in the PH. Thanks for the share!
Such a brilliant marketing idea! I would totally let them wrap my luggage!
Haha… I wish I had one! The Samsonite is a very nice idea! Thanks for the share!
That’s awesome! I’d definitely do this. I do actually wish I had a Samsonite.
Very clever and effective marketing campaign! I didn’t know there was such a thing as a luggage wrapping service.
What a great idea! I wish we had Samsonites but they are so expensive so we have something very similar.
That’s a brilliant information dissemination. 🙂 Hats off Samsonite! 🙂
What a clever marketing strategy, it seems as though you can rely on samsowrap/ samsonite to really keep your luggage safe.
We have to try it next time!
I wish I had a Samsonite too. My travels would be made more convenient, I bet, It’s lovely. 🙂
I have Samsonite. I’ve had one for 4years and I just bought a new one last year cause i needed a different colour. This is the best investment ever for a travel soul
I have Samsonite and it’s perfect for all my trips! I have been using it since past 7 years and it still looks the same!
loool! That is hilarious. If i travelled by plane enough I would get a Samsonite, but I don’t!
Love Samsonite bags too, they are super sturdy and durable.
xx, Kusum | http://www.sveeteskapes.com
I’ve heard so many good things about the Samsonite suitcases and I think I need one… or two.
The wrapping campaign is a really smart one! Love the idea behind it and the realisation :))
This is a great idea! I love to bring backpacks though.
One of my dream travel bags… Hope to get one soon. I know how reputable the name of the brand in the industry so definetly its worth my money!
It’s true, to protect and secure our luggage inside and outside it’s necessary to wrap the luggage. Samso’Wrap, is a clever advertising from Samsonite. It looks fun, too.
What a fantastic marketing move. Samsonite has cemented name recall and created a need for their product and service!
Hats off to the PR team who came up with this -great way to get their point across!
with the right team, things go well for every brand, thumbs up to the brand for this wonderful idea..
Love the color and i find Samsonite truly durable and long lasting.
Its a great idea, but I would love to carry my own back pack. I am more comfortable that way.
thanks for sharing though. 🙂
I thought about trying the wrap in South Africa once, but this seems like a good idea. I’ll keep Samsonite in mind when I need new luggage!
Hmmm, I get the idea but it may be an issue for travelers crossing the border? What happens if customs want to inspect what is in their luggage?
Katrina, there is no need to worry about that. Before launching a campaign a company got an approval from the airport. I hope I have answered your question 🙂
much better. Thanks! 🙂
so fun….i wish i have a samsonite as well =)
Idea interessante, ma credo che più che per diffondere il marchio (samsonite ha campagna visual grandi e costose) possa essere stato un modo per creare affezione e fidelizzazione con una potenziale nuova utenza.
Lo penso anch’io 🙂 E’ stata una strategia davvero vincente! Grazie per il commento, Sabrina 🙂
I have a Samsonite and never looked back 🙂 The best luggage ever!
xox Nadia
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Wow! Sounds cool… My bag is always overweight when I travel. I think Samsonite might be a perfect fit for me.