Samsonite, one of the most well-known travel luggage brand, created its new advertising campaign with a clear message – travel across the globe!
While travelling by plane you might face unpleasant situation with your luggage. It’s not a secret that lost, misplaced or damaged luggage can easily ruin your vacation. That’s why the luggage wrapping service at the airport is so successful. People who have once lost their confidence to get their luggage safe after arriving at their destination often use a plastic wrapping protection service before checking in.
So Samsonite, known for making the strongest, lightest and more secure luggage in the world, has recently launched its newest Ambient Marketing campaign with the help of its new luggage service – Samso’Wrap.
Taking this into account, Samsonite by partnering with ad agency Publicis Conseil, have created a genius way to promote its travel products. They decided to offer this useful service to people who aren’t Samsonite clients – absolutely for free! But on one condition: passengers had to permit to paste stickers with a message ‘I wish I had a Samsonite’ on their bags.
No wonder, many people agreed to get this free service and almost 1,200 bags were wrapped spreading Samsonite message to more than 120 destinations around the world! It was a win win situation! 🙂
Watch the video and have a safe trip! ✈️✈️✈️
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