While waiting for the Olympic opening ceremony in Rio de Janeiro, Gillette has launched the three-minute ‘Perfect Isn’t Pretty’ film to reveal the harsh reality that athletes face during preparation periods for the Olympics.
Seems a bit weird from the world’s leading male grooming brand, doesn’t it? You can mistake it for famous sport brand ads. The main concept of Gillette is as follows: as athletes aim to become excellent at their sport so Gillette aims to create the best razor in the world!
“Whether you’re perfecting blades or chasing Olympic gold, the best a man can get is not always pretty. But it’s always worth the chase.”
When you watch the Olympics, you get impressed with how fit and well-trained athletes are. Seems everything is possible for them. But you don’t realize the real price of their success.
So Gillette and Grey New York give you the opportunity to see what goes into athletes while preparing for the Olympic Games: the spot features the Brazilian football star Neymar Jr., American decathlete Ashton Eaton, Chinese swimmer Ning Zetao and English cyclist Andy Tennant.
We can see that the road to victory is not easy. A lot of hard work, challenges of intensive training and sacrifice go towards achieving the goal of competing in the Olympics. To succeed they have to be driven to improve every day. They must have the burning desire to do whatever it takes to reach their goals. They need to be confident in themselves and believe that they’re winners.
Pretty isn’t perfect, they told me I was worthless
Had to dig deeper with my cleats at the surface
Way more than physical, this is soul-searching
Pain from the pressure to perform equals purpose
No sympathy, nervous energy
Second place, one second don’t remember me
I’m not stopping ’til the end
Got the sun on my face and my back is to the wind, yeah
What don’t kill you only makes you stronger, yes
The road to glory takes a little longer, yes
– Pusha T
To help you get in the mood for the upcoming Olympic opening ceremony the soundtrack to the Gillette film was released. This soundtrack is a new remix of Sia’s ‘Unstoppable’ created by Grammy-winning producer Ariel Rechshaid featuring rapper Pusha T and percussion from Brazilian marching band Olodum. This remix has become the official anthem for the 2016 Olympic Games in Rio de Janeiro, Brazil!
To my mind, the Gillette campaign featuring the Olimpics athletes is brilliant! Most of us will never compete in the Olympic Games, but we all have something to learn from them. They motivate and inspire us to do our best to achieve our own goals and make our dreams come true!
Whatch the video below and share your views!🏅🏅🏅
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