Reebok in South Korea has launched the pump battle campaign in subway to promote its ZPump Fusion model in unconventional way.
Nowadays people need to be more active and spend less time sitting in front of their computers in their workplace, or watching TV, reading, playing video games or driving. Sedentary lifestyle is considered to do harm to our health and rise risks of diabetes, heart diseases, and obesity.
To stay healthy you have to do regular physical exercises, take the stairs rather than the elevator, walk or bike to work and, of course, participate in wellness competitions. Exercising is what makes you keep healthy.
All things considered, Reebok with South Korean ad agency Innored has found an effective solution to keep people fit and inspire them to be more physically active.
In particular, a huge advertisement game screen was installed in the subway where two opponents to take part in the battle were chosen occasionally while they were waiting for the train to come in the subway.
On the video we can see some people feeling bored, others with their eyes glued to their cell-phones. They get amazed and excited one after the other when they find themselves appearing on the screen. They come up to find out what it is and see the message on the screen that encourage them to start the game. They hear the count of Three, Two, One Go and the game beginns. They have to move fast to press the most amount of Pump buttons during a particular period of time. The winner gets a reward– a pair of a Reebok ZPump Fusion sneakers.
This campaign aims to provide ordinary people with more healthy and enjoyable movements in their everyday life. The idea of the campaign is amazing and shows that life is motion!