Fonte Nova Bookstore in Brazil encourages people to read through entertaining illustrations.
Nowadays people read less. They prefer watching television, surfing the internet, talking on cellphones or read only specific educational literature to get new information for their jobs or study. Moreover, people tend to read little rather than try to concentrate on the content.
Have you ever considered why reading books is important.
Thought provoking reading is essential. In books people often find a reflection of what is happening in soul or in life. Due to books readers educate themselves, compare their own behaviour and views with book characters, looking for ideals. Reading learns to think critically asking questions such as What do I live for? Who am I? How has the world been organized? People begin to understand themselves, trying to sort out their feelings and actions and learn to understand better other people. It also enriches the vocabulary, expand horizons, developes imagination and your creative side.
Reading also enriches emotionally and “arouses your greatest emotions”, as Fonte Nova Bookstore in Brazil tells in its new ads.
It’s not easy to create ads for books or bookstores in an unusual way. It is a great opportunity for ad agencies to stimulate their creativity more. Each ad should be unique. It’s not enough to show the benefits of the product.
The concept offered by Brasilian agency CCZ for Fonte Nova Bookstore is worth considering and deserves attention.
In particular, series of interesting print ads were developed in which you need to pay attention to a colorful pupil looking at the sky and eyelash in a shape of huge tsunami waves.
I think they have been chosen on purpose. In different cultures and societies an eye is considered to be a symbol of knowledge, providence, and divine direction and is also associated with the light and the spiritual capacity to contemplate with huge magical powers. The sky is viewed as a symbol for vastness or limitlessness with knowledges and tsunami wawe represents our emotions and feelings.
What is more, in every ads you can see a bookmark, that turns us to the main subject – bookshop.
Get excited! 🙂
Read more about print ads