La campagna prevede una serie di spot televisivi con cinque marchi di Fiat Chrysler per co-promuovere il tanto atteso di “Star Wars: Il risveglio della Forza.”
In occasione dell’uscita “Star Wars: Episodio VII” il Gruppo Fiat-Chrysler (FCA) in collaborazione con Lucasfilm e la Disney ha lanciato la sua nuova campagna co-branding con i Chrysler, Dodge, Fiat, Ram e Jeep brand nei spot di 30 secondi.
Ogni spot vi porta nell’universo di Star Wars e con musica, voce fuori campo e personaggi principali del film. Per esempio, lo spot Chrysler vi fa tornare agli anni ’70 quando fu “la prima volta che avete visto Star Wars,” Jeep mostra alcune scene di combattimento spaziale tra l’alleanza dei ribelli, come X-Wing Fighters e le forze imperiali, come Star Destroyer, o Tie Fighters e dà l’opportunità di “Godere la libertà di andare lontano, molto lontano,” e nella pubblicità della Fiat vedete “Alcuni sono sedotti dal Lato Oscuro. Altri sono attratti dalla luce.”
Quando si tratta di Dodge, potete vedere l’esercito di veicoli Dodge bianchi nel ruolo di Stormtroopers, mentre la Dodge nera è per Darth Fener, accompagnati dalla musica del’Imperial March dai film. Lo spot finale di Ram Trucks ci fornisce la Forza che ci riempie con la potenza. Ogni spot si conclude con il tag “Vedete Star Wars: Il risveglio della Forza il 18 dicembre” per ricordarvi del rilascio ufficiale negli Stati Uniti.
Per quanto mi riguarda, questi spot sono i migliori spot che abbia mai visto. Ben fatto! Guardate gli spot e condividete le vostre opinioni dopo averli visto! 🙂
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Haha, this is so great. I love the first and third one!! It’s great when companies use humor in commercials, because it hits all age segments. Genius!
thank you 🙂 yes, it’s simply genius!
Very cool commercials!:) Thanks for sharing, I would never have seen these otherwise!!:)
thank you for sharing your opinion! star wars are coming 😉
This is a great post! I was a Communication major in college and my marketing classes were my favorite. Love to see how they take a pop culture phenomenon and turn it into a creative way to sell cars! Thank you for sharing 🙂
Hope it was useful for you! Thanks for your feedback! You’re welcome
I was impressed with all their marketing for the movie
Me too 🙂 That is a power of Star Wars 🙂 Glad you liked it and thank you for your feedback!
Too cool. I love how they did this!
Agree 🙂 Thank you for the feedback!
Everyone is jumping on the star wars wagon.
oh yes! 🙂 Thank you for your feedback
These ads are pretty hilarious. I love the Star Wars theme!
Glad you liked it 🙂 You’re welcome
Really awesome commercials! Thanks for sharing 🙂
Glad you enjoyed watching them! Thank you
How did I not know these adverts existed? They’re so good! Loved the stormtrooper one!
I had no idea they partnered with Star Wars. The series of commercials were so much fun, my favorite is the second one!
Oh, this is my first time to watch this campaign. I am a huge fan of star wars.
Beautiful commercial! Touched my heart a bit. 🙂 What a way to grow with us through so many milestones..
They are so creative with commercials. I dont watch very many because we dont have cable. We only have Netflix.
This is pretty creative and I love the Star Wars theme. It’s such classic and has influenced so many different generations!
Oh yeah! This is an epic movie of all time!
I just loved watching these awesome commercials and being a a huge fan of Star Wars I love this wonderful campaign that has been setup to promote The Force Awakens. The concept has really worked out so good for sure!
I have seen that scene in trailers and did not notice the brand. They do look stunning so it fits the scene