The campaign includes a series of TV commercials with five Fiat Chrysler brands to co-promote the much-anticipated ‘Star Wars: The Force Awakens’ movie.
On the occasion of the ‘Star Wars: The Force Awakens’ release the Fiat Chrysler Automobiles (FCA) in conjunction with Lucasfilm and Disney has launched its new co-branded ad campaign with the Chrysler, Dodge, Fiat, Ram and Jeep brands in 30-second spots.
Each spot gets you in the mood of Star Wars universe and provides you with music, voice-overs and main charachters from the movie. For example, Chrysler spot turns you back to the ‘70s when it was ‘the first time you saw Star Wars,’ Jeep shows a space combat scenes between the rebel alliance such as X-Wing Fighters and the Imperial forces such as Star Destroyers, or Tie Fighters and gives the opportunity to ‘Enjoy the freedom to go far, far away,’ in the Fiat’s ad you have ‘Some are seduced by the Dark Side. Others are drawn to the light.’
When it comes to Dodge, you can see the army of white Dodge vehicles in the role of Stormtroopers, while a black Dodge is for Darth Vader, accompanied by the ‘Imperial March’ music from the movies. The final Ram Trucks ad provides us with the Force that fills us with strength. Each spot ends with the tag ’See Star Wars: The Force Awakens December 18’ for you to remind about the official release in the U.S.
As for me, these ads are the best commercials I’ve ever seen. Well-done! Below you can see the ads and share your views after watching! 🙂
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