Mentos has made their own emoticons – or “Ementicons” to be in touch with their audience.
Using emojis and emoticons has become very popular lately. It is the fenomenon worldwide now. Small images of smiley faces and symbols that convey our emotions and replace our words, can add a mood to our message and give more expression to our digital communication.
To be exact, emoji is not the same as emoticons. Emoji keyboard (means picture + character ) is a standard set of pictorial symbols —images of things such as faces, weather, emotions or activities – installed on many smartphones approved by the Unicode Consortium. But emoticons (short for emotion + icon) are user-created images from text that used to represent an emotion.
Nowadays brands tend to create their own emoticons to engage their users in a new way. So Mentos has launched a new ad campaign created by BBH London that includes online advertising and 6 comical online videos to show a range of its downloadable emoticons – or “Ementicons” – that express feelings in a fresh way.
Ten new ementicons were created in partnership with Ultratext, the messaging app that allows users to create colourful animated GIF messages, which are available through a new Ultratext keyboard.
In the video commercials you can see 6 Ementicons such as Cute-Crazed, Selfie-Obsessed, Bad Happy, Awkward, FOMO and #Winning to express your feelings of something. For example, the video Cute-Crazed makes you feel as if you got a thrill when something was so cute that you wanted to squish it and in the Bad Happy – express how you feel when you are happy about something when it is not a time for smiling.
A full set of ementicons is presented on YouTube and on Mentos social platforms such as Facebook, Twitter and its website.
Mentos isn’t the only brand to use its own branded emoticon. Earlier it was introduced by brands such as Ikea with its Swedish meatballs, Coca-Cola with Emoticoke. But every brand offers their users its own creative and original way to distinguish from each other and be recognizable to their audience.
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