Are you planning a trip to New York? Are you sick and tired of usual tourist traps? Would you like to discover the magic of the city as its residents do?
For those who are looking for a chance to explore New York, that many people have never heard of, Airbnb offers a brilliant alternative – a “Hosted Walks” tour. Let’s see the details and welcome to New York.
A lot of visitors come to New York to see the most popular attractions and monuments – a “must-see” list such as the Empire State Building, the Statue of Liberty and many others while a well-known hosting community Airbnb has something new to offer – secret treasures, hidden gems that are rarely mentioned on travel sites and guides.
To help visitors to discover a different side of New York, Airbnb with Johannes Leonardo agency, have launched a new feature called “Hosted Walks“. It’s cutting-edge and easy to use!
In particular, when user searches for the sights information around Times Square, an ad encourages them to experience New York like a local. Clicking the ad takes them to Google Maps, that uses their current location to offer walking routes of the city’s hidden gems. In addition, the service provides with audio tour that is narrated by Airbnb hosts.
From my point of view, this campaign is another great example of using location-based mobile marketing that provides a unique opportunity to connect with consumers at any time and place with the right message.
Creativity has no limits ☺
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