Lo spot di Lexus “Man and Machine” realizzato in occasione del Super Bowl 2017 vi spingerà sicuramente a richiedere il test-drive di questa coupé di lusso!
Ci si potrebbe aspettare lo spot che vi abbaglia soltanto con l’ultimo modello elencate e accattivante di Lexus. Al contrario, il brand ha deciso di fare qualcosa di insolito – invitando Lil’ Buck, un ballerino professionista, per il suo nuovo spot dal titolo “Man and Machine” a mostrare il legame speciale tra un uomo e la sua macchina. Per promuovere la nuova LC 500 e presentare il suo nuovo slogan globale “Experience Amazing,” la Lexus vi invita a sperimentare la vettura come mai prima.👨🚘
Lo spot si apre con le inquadrature Fastcut di Lil ‘Buck, che balla il jookin (una street dance originaria di Memphis) sulle note di un brano musicale “Move Your Body” di Sia dal suo ultimo album, e una macchina, la nuova Lexus LC 500 2017 coupé, che fa da sfondo alla sua danza.
Lo spot va avanti e noi vediamo entrambi, uomo e macchina, su uno split screen, che mostra i paralleli tra la versatilità dei movimenti del corpo umano e la potenza e atletismo del veicolo.
‘Machines don’t have emotions‘ (it. “Le macchine non provano emozioni”), dice la voce fuori campo di Minnie Driver, l’attrice britannica. ‘But the rare few can inspire them.’ (it.“Ma in alcuni rari casi, le possono ispirare”) Non c’è niente di meglio che comunicare le proprie emozioni attraverso il vostro ballo!
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Il concetto è brillante e ben reso! Una parte bellissima dello spot che mi piace di più è dove Lil’ Buck striscia nella Lexus sfidando la gravità e quando balla sulle pareti intorno al veicolo. Incredibile, no? 😉
Altro su auto
Altro sulle campagne di Super Bowl
Test driving a car sounds fun and dangerous. That one looks awesome!
Wow what a sexy car!! This is my dream car. I am in love with Lexus cars. One day I will own one!
Lexus is a rally amazing car, Kathy! Let your dream comes true! 🙂
questo ballerino è bravissimo! davvero coraggioso accostare un oggetto meccanico e di design ad un corpo che balla. Di certo però l’idea passa benissimo. Bellezza, grazia, eleganza e performance che sfiorano l’emotivo e l’umano!
I think that many people see machines as being devoid of character and they right in a sense. But surely if they are made with a human touch then they take on the characteristics of its human maker so to speak? Cool campaign.
I had recently gone on a test drive before buying the car and it was very boring for me.
love the new ad! very creative and chic!
That’s one elegant car! I love the exterior, it’s really going to catch your attention!
That is one nice ad! I love how the dancing and the engine is in sync, it’s really entertaining!
nice ad haha very nice!l this is a dream car! i wissh i could ride on here someday!
Wow. What a handsome sports coupe! I even love the color! It would be such an awesome experience to test drive this new Lexus. Kudos to the advertising company who made this ad. It was awesome!
He’s got some moves doesn’t he? That looks like a fun car. My husband would like this one.
What a sweet looking ride. Very stylish and vibrant. I must say, this is the first blog post I’ve landed on about cars.
I would love to test drive that car in Germany on the Autobahn.
That’s great, Keith! I am sure you will love it! 😉
I love how far advertisers go in creating their ads for Superbowl. I know how much it costs to air an ad during that time and the brands are all fighting to create ads that will stay in the viewers’ mind. I love how Lexus chose a red car in this ad and not a black one. That’s automatically an impact on the human’s mind.
That car is gorg! Thanks for sharing the ad! Love it! 🙂
I love the commercial for this. I would love to own one of these and it’s a dream of mine. Hopefully it will come true one day.
May your dream comes true, Terri! 🙂 Thanks for the commenting!
Such a beautiful ad with a nice concept and the car looks absolutely stunning in color and look & feel. Test driving one such car is going to be an amazing experience for car lovers!
Definitely, Lisa!:-) Experience Amazing!
This car looks really fast and awesome! I love the color they chose!
Pubblicità che arriva diretta al pubblico, fatta molto bene. Musica azzeccata e del ballerino, che dire? Bravissimo.
I don’t care what it’s advertising, Sia’s voice and songwriting will make me buy anything!! Haha. Seriously though, this is a super slick advert for a super slick car. I’ve always heard good things about the Lexus but have never tried it out myself. I’ve just bought a Mini but you never know for the future! Ree Love30
I hear you, Ree! Sia is really so talented! Glad you liked the ad and the car!
Wow è davvero fatto molto bene, complimenti al ballerino anche. Comunque, è davvero una buona idea paragonare la flessibilità del ballerino alle caratteristiche della macchina.
What a super cool campaign. Usually I’m not attracted to these kinds of ads .. but this one caught my attention. Love everything about it .. especially the red. My favorite color
Well thats one hell of a car.. And the marketing strategy of Lexus is luring. I am sure it will be successful. Interesting stuff
I think it’s a great move that they asked Lil Buck for this ad. There is this perfect flow between his movements and the car. Someone made this video very very well. I like it! Love the way he enters the car. By far one of the best car ads I’ve seen. Love Sia’s song as well!
This guy could act in a Transformers movie, no doubt there. But it is a nice concept of an advertisement. It is not boring as most of the others are, and the car looks awesome.
Great ad – super bowl ads are always worth checking out. The dancing is fantastic – might have to show this one to my kids. They love good dancing and cars!
lovely car. Its really worth spending your last dime on. I wonder why cars like this are rarely bought into nigeria
Lexus always have amazing ads! This one is amazig of course I love the car from the ad but this ad is fantastic I love music!
They always have amazing advertisements to catch your attention.And it was well said… machine don’t have emotions but surely they can inspire.
yep, inspiration is everywhere! 🙂 Thanks for the commenting Niharika!
Ho scoperto questo incredibile danzatore da pochissimo, e devo dire che la scelta di Lexus è stata azzeccatissima: è proprio come dici tu, Lil’ Buck sembra sfiorare la terra, sfidando la forza di gravità….incredibile!