The Lexus ‘Man and Machine’ Super Bowl 2017 ad will definitely inspire you to test-drive this luxury sports coupe!
You might expect the ad which only dazzles you with the stylish and eye-catching latest Lexus model. Instead, the brand decided to do something unusual – by inviting Lil’ Buck, a professional dancer, to perform in its new ‘Man and Machine’ ad to showcase the special bond between a man and his car. To promote the all-new LC 500 and introduce its new global tagline ‘Experience Amazing,’ Lexus invites you to experience the vehicle like never before!👨🚘
The commercial opens with fast cut shots of Lil’ Buck, who jooks his way to Sia’s song “Move Your Body” from her latest album, and a machine, the new 2017 Lexus LC 500 coupe, depicted along with his dancing. As the ad goes on we see both, a man and machine, on a split screen, showing the parallels between the versatility of human body movements and the power and athleticism of the vehicle.
‘Machines don’t have emotions,’ says British actress Minnie Driver in the voice-over, ‘But the rare few can inspire them.’ There is nothing better than communicating your emotions through your dance!
Brilliant concept and very good execution! An exciting part of the ad that I like most is where Lil Buck slithering into the Lexus by challenging gravity and when he dances on the walls around the vehicle. Incredible. Isn’t it? 😉
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