This month the WWF in the US has released the direct marketing campaign aimed to draw people’s attention to the extinction of animal species worldwide until it is too late.
As the WWF describes on its web site:
Saving nature is at the very heart of what we do as WWF. For more than 50 years, we have made it our mission to find solutions that save the marvelous array of life on our planet by applying the best science available and working closely with local communities.
To make us aware of the gravity of this problem and educate us while there is still time, the WWF has partenered with Post-it and the Miami Ad School to develop this amazing and ingenious campaign.
The idea is as follows: four kinds of special Post-It Notes were created, each with a different image of an endangered species. With each Note discarted, the image of the animal fades gradually before it disappears. In other words, the picture could hardly be recognized at the end. Instead, the critical message appears: ’Extinction starts before we see it coming.’ So we should save endangered animals before they disappear in front of our eyes.
The campaign is simply brilliant! Did you get impressed? 🙂
More about Public Interest ads
More about Direct Marketing campaigns