German ad agency Havas Worldwide, Dusseldorf created a communication ad campaign for a pharmacy operator in Germany Lloyds Pharmacy, which cares about their consumers using a creative ways.
In particular, a series of print ads was developed and focused on a maintaining a healthy lifestyle and consumer’s wellbeing. A company’s goal is to promote a concept of a healthy nutrition, providing certain information about food that is a part of a right nutrition that helps consumers take care of their health.
The Print Ad campaign consists of three images where vegetables look like pieces of fruit: A first image shows a visual of a half-peeled potato as if it is a banana with a text (body copy) nearby: “Potatoes contain more potassium than bananas”.
A second image shows yellow bell peppers in a squezeer nearby. There are two peppers with a spot that reminds orange juice. In a text (body copy) it is said that Bell peppers give you more vitamine C than oranges. ( “Bell peppers give you more vitamine c than oranges”).
In the last one we can see a peeled tomato in the same way as we peel apples. A text (body copy) aims to understand that tomatoes provide more anti oxidants than apples(“Tomatoes provide more anti oxidants than apples”).
Texts of the ads are extraordinary and very interesting: all texts were handwritten and painted in the same colours as vegetables in print ads where a lettering message is underlined.
Moreover, in the ad message there is a suggestion of the vital elements for life, which we can’t do without: potassium, vitamine C and anti oxidants and they pay attention to the importance of eating vegetables and not just fruits to maintain good health. What do you think about this ad campaign?
Interesting idea! Keep it! But although vegetables are very attractive in ad, are still not as tasty as fruits! The next ad campaign should developed the idea how to make vegetables more delicious and not just paying attention to nutritious components!
Olga had a great idea, it could be something like a serial advertising where someone teaches how to make vegetables more tasty
Alessabdro and Olga, thanks for your interesting opinions 🙂
I’m usually overly critical as it pertains to writing. However, your sources are great.
Veggies will never be as delicious as fruit. They can try, but fruit will always be better 🙂
Maybe you’re right 🙂 As for me I prefer eating both fruits and vegetables 🙂
Love the graphics!
Me too 🙂 Thank you for your feedback 🙂
I have found that when I mix my Veg & fruit into Smoothies the taste is literally yummy, I could live on that for like eva…So I really get this creative ad campaign concept! My only Qn is, how do you get the potassium from a raw uncooked potato? Coz you can eat the banana even if its not yet ripe…! Love the artistic style too Bravo Havas Dusseldorf !
Good question! But it is said that raw potatoes are more healthier than cooked, even if it is not so tasty.
I love these ads. I have to say I actually tend to eat more vegetables than fruit but I’m a strange one.
I love them too :-)I think it is good, but try to balance what you eat by consuming a variety of foods in the right proportions! 😉 Thank you for your comment!
This is just awesome….unique and totally awesome. Both fruits and vegetables are good for you so combining them in an ad is a wise move
Agree :-)They are both naturally good and contain vitamins and minerals that can help to keep you healthy
That’s really awesome. Ad agencies really inspire me, they are so creative!
I’m glad you liked it 🙂 It means they could reach their goal
love to snack on fruit and vegetables but must say in my opinion that fruit works
Maybe 🙂 Thank you for your feedback!
i love the potato looking like the banana so clever
Yes, I think so too 🙂 Thank you for your feedback!
I like mixing fruit and veg together to make soups or smoothies!Mmmm
Great idea!!! Thank you 🙂
This is absolutely a great post. I love both veggies and fruits and now I practice my 3 year old son to eat fruits or veggies as a snack
Thank you 🙂 It’s perfect!!! You do it right! Thank you for your feedback!
What a helpful post. My kids use to eat fruits and vegetables.
It’s great! I’m glad to help you! Thank you 🙂
I love the creative genius of these ads. It is not overly done but it sure got the message across! I didn’t know that potatoes had more potassium than bananas!
They are really cool! Thanks for sharing your opinion!!!
I like both fruits and vegetables, but on the potatoes have more potassium than bananas; is that when they’re uncooked? Because when fruits and veggies are cooked they lose some of their nutrients.
Sure, just natural! 🙂 thank you!
Since I actually love veggies more than fruit anyhow, I love the campaign’s message! I’m liking what I just learned about bell peppers too. 🙂
I’m glad to hear that! Thank you
Great idea! People behind this are so smart and creative 🙂
Thank you for sharing.
You’re welcome! 🙂
Is a really good images and they really get the message across clearly. Thanks for sharing on your blog. Are you slides pharmacy for my medication. Angela from Daysinbed
Thank you 🙂 I’m glad
This is awesome and totally unique. I love how creative these people are.
Fully agree 🙂 Creativity means everything today! Thank you for your feedback!
For the new year I’m eating way more leafy greens and I hardly eat fruits!
Understand you:-) Thank you for tour comment
I always enjoy good and creative campaigns!
Me too!!! Thank you
Vegetables never get the credit they deserve! Good eats!
It is so, but I think we try to eat both vegetables and fruits to keep feet!
The bell pepper is my fave. The pictures all turned out nice for ads though.
It’s really amazing! Agree with you! Thanks for your comment
I love potatoes and bell peppers! I’ve been trying to eat more fruits and vegetables this year, so I get healthier overall.
Well-done! keep on doing that! 🙂 Thank you for your feedback
This is a great ad campaign! It’s great they are promoting healthy eating!
Agree 🙂 It means even Pharmacy operator cares about us 🙂
very interesting, a way to learn consumers. i love tomatoes but i apples for me works well.
Agree 🙂 It’s great! Eat both to stay healthier!
Such a creative idea and a great way to promote healthy eating
Fully agree!!! Thanks for sharing your comment
These are some amazing ads, and I had no idea about any of these facts. Who knew that potatoes had more potassium than bananas? Not me!
Glad it was useful for you 🙂 Thanks for sharing your feedback
Oh my goodness, If I had not read the post I would have assumed it was bananas, oranges and apples when in fact its veggies, amazing ads indeed
Glad you liked it 🙂 Thank you