German ad agency Havas Worldwide, Dusseldorf created a communication ad campaign for a pharmacy operator in Germany Lloyds Pharmacy, which cares about their consumers using a creative ways.
In particular, a series of print ads was developed and focused on a maintaining a healthy lifestyle and consumer’s wellbeing. A company’s goal is to promote a concept of a healthy nutrition, providing certain information about food that is a part of a right nutrition that helps consumers take care of their health.
The Print Ad campaign consists of three images where vegetables look like pieces of fruit: A first image shows a visual of a half-peeled potato as if it is a banana with a text (body copy) nearby: “Potatoes contain more potassium than bananas”.
A second image shows yellow bell peppers in a squezeer nearby. There are two peppers with a spot that reminds orange juice. In a text (body copy) it is said that Bell peppers give you more vitamine C than oranges. ( “Bell peppers give you more vitamine c than oranges”).
In the last one we can see a peeled tomato in the same way as we peel apples. A text (body copy) aims to understand that tomatoes provide more anti oxidants than apples(“Tomatoes provide more anti oxidants than apples”).
Texts of the ads are extraordinary and very interesting: all texts were handwritten and painted in the same colours as vegetables in print ads where a lettering message is underlined.
Moreover, in the ad message there is a suggestion of the vital elements for life, which we can’t do without: potassium, vitamine C and anti oxidants and they pay attention to the importance of eating vegetables and not just fruits to maintain good health. What do you think about this ad campaign?