#CreateCourage no matter what with ‘Rogue One: A Star Wars Story’ new spot.

If you are a huge fan of Star Wars, it’s not surprising that you are counting down the days until #RogueOne blasts into cinemas. While waiting, I suggest you watch this touching commercial from the Globe Telecom, Philippines’ leading telecommunications company. May the heartwarming feeling be with you! 

You might have heard that the upcoming ‘Rogue One’ is not a sequel to the last year’s ‘The Force Awakens.’ ‘Rogue Oneis the first standalone film in the new Star Wars Anthology series that promises to take you on an all-new epic outer space adventure. In fact, it is set ‘a long time ago, in a galaxy far, far away’ between the events of ‘Revenge of the Sith’ and ‘A New Hope’ and the plot centers around a team of rebels that are on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon, capable to destroy an entire planet. This event, vital in the Star Wars timeline, challenges ordinary people to come together to be courageous and to do extraordinary things, becoming a part of something greater.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Inspired by the movie, Globe Telecom in partnership with Disney Southeast Asia and Publicis JimenezBasic have launched a new ad that inspires people to #CreateCourage for something greater in a daily life.

The ad focuses on a daily routine of two siblings, an elder brother and his sister, who are both big Star Wars fans. We see a boy in a Star Wars hoodie while a girl in her Stormtrooper helmet which she wears whatever she does, wherever she goes: at school, at home or riding her bike, dancing and even watching a Rogue One. As the story progresses, we find out that she wears it for a reason.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

In the final seconds of the ad we watch her enter the classroom at school. Her classmates in Stormtrooper helmets are rising from their seats, she takes off her helmet and everybody realizes what she hides behind a Stormtrooper helmet. The ad ends with a tagline ‘Create. Courage. Create. Wonderful’ which means that small gestures of kindness and concern can mean so much to people, give them a feeling of support. Actions speak louder than words!

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Enjoy the video 🙂

(via)

The key message of the campaign is to encourage people to donate to the Philippine General Hospital’s pediatric clinic rehabilitation and to lift spirits and give courage to their young patients.

In addition, Star Wars fans can partecipate in a special contest with a chance to win a trip to the Star Wars Celebration 2017 in Florida, USA! To enter they need to post photos of themselves in a Stormtrooper helmet on Facebook or Twitter profiles using the #CreateCourage and #RogueOnePH hashtags and complete this sentence in the caption: “#CreateCourage to __________.” (for more details see Globe’s website) Awesome, isn’t it?

I find this campaign stunning and I think it is so great that brands support a good cause! What do you think of it? 😉

More about Public Interest ads

Read more about Star Wars

eugenianazarova.com

29 thoughts on “#CreateCourage no matter what with ‘Rogue One: A Star Wars Story’ new spot.

  1. I am a huge fan of Star Wars! I love it!! I already bought tickets for the cinema to see Rogue One this weekend. I’m so curious. I love how this commercial is inspired by the movie. It’s a great cause: Encouraging people to donate to the Philippine General Hospital’s pediatric clinic rehabilitation. And I love anything with Stormtroopers, so I like this commercial. Create courage is a nice message! I watched the commercial and the moment he enters the classroom and sees all the kids as stormtroopers is wonderful!

  2. That competition sounds wonderful! I don’t think I’ll attend though. I’ve never got interested of Star Wars for some reason 😀 feels like I’m missing out on something and then again nah.

  3. I am looking forward to this one . I haven’t really watched any of the star wars movies but I plan to before watching this one. I really think that I am missing out on something.

  4. OMG! are you tryna make me cry? What a magnificent masterpiece!!! I am beyond in awe of the depth of character, bond between siblings, the empathy of other people. aaaaah I LOVE this sooooo much!!!! thank thank you for sharing

  5. “Create courage” is such wonderful initiative. Being kind is natural but is something we,as adults forget easily nowadays, And yes, it takes courage to be a good person but it`s not impossible. I can`t wait for Rogue Oneeee ♥

  6. Omg! This is such an amazing commercial, even for a non-Star Wars fan (shh, don’t tell my husband!). Thanks for posting it and explaining what the underlying message is supposed to be!

  7. I imagined all sorts of endings until I have seen what she was actually hiding behind her Storm trooper mask. It’s such a sad add, making you think how unlucky some of us are…. if would only it would happen the same in real life as it does in the video. But most of the times, children get marginalized by their colleagues.

  8. Oh I wont deny that I just started to ball crying when i saw the video. Such a beautiful courageous story. After everything thats going in the world, it’s great to see that unity in a video.

  9. Bellissima iniziativa e sono felice di esserne venuta a conoscenza ! Sono una grande fan di Star Wars e poter contribuire a questa campagna mi piacerebbe molto! Grazie mille per le informazioni

  10. Am honestly not a huge fan of Starwars but I truly admire how amazing its cinematography, how they make the movie, etc. Yeah I’ve seen this ad on Facebook, and one of the thumbs-up ads Globe have created. Truly touching and relatable.

  11. I must admit, I’m not a Star Wars fan but this is very intriguing! I love the message- create courage. It’s really strong and positive. I’m sure I’ll be seeing this as my boyfriend is a massive sci fi fan! Ree Love30

Leave a Reply

Your email address will not be published. Required fields are marked *