If you are a huge fan of Star Wars, it’s not surprising that you are counting down the days until #RogueOne blasts into cinemas. While waiting, I suggest you watch this touching commercial from the Globe Telecom, Philippines’ leading telecommunications company. May the heartwarming feeling be with you! 
You might have heard that the upcoming ‘Rogue One’ is not a sequel to the last year’s ‘The Force Awakens.’ ‘Rogue One’ is the first standalone film in the new Star Wars Anthology series that promises to take you on an all-new epic outer space adventure. In fact, it is set ‘a long time ago, in a galaxy far, far away’ between the events of ‘Revenge of the Sith’ and ‘A New Hope’ and the plot centers around a team of rebels that are on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon, capable to destroy an entire planet. This event, vital in the Star Wars timeline, challenges ordinary people to come together to be courageous and to do extraordinary things, becoming a part of something greater.
Inspired by the movie, Globe Telecom in partnership with Disney Southeast Asia and Publicis JimenezBasic have launched a new ad that inspires people to #CreateCourage for something greater in a daily life.
The ad focuses on a daily routine of two siblings, an elder brother and his sister, who are both big Star Wars fans. We see a boy in a Star Wars hoodie while a girl in her Stormtrooper helmet which she wears whatever she does, wherever she goes: at school, at home or riding her bike, dancing and even watching a Rogue One. As the story progresses, we find out that she wears it for a reason.
In the final seconds of the ad we watch her enter the classroom at school. Her classmates in Stormtrooper helmets are rising from their seats, she takes off her helmet and everybody realizes what she hides behind a Stormtrooper helmet. The ad ends with a tagline ‘Create. Courage. Create. Wonderful’ which means that small gestures of kindness and concern can mean so much to people, give them a feeling of support. Actions speak louder than words!
Enjoy the video 🙂
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The key message of the campaign is to encourage people to donate to the Philippine General Hospital’s pediatric clinic rehabilitation and to lift spirits and give courage to their young patients.
In addition, Star Wars fans can partecipate in a special contest with a chance to win a trip to the Star Wars Celebration 2017 in Florida, USA! To enter they need to post photos of themselves in a Stormtrooper helmet on Facebook or Twitter profiles using the #CreateCourage and #RogueOnePH hashtags and complete this sentence in the caption: “#CreateCourage to __________.” (for more details see Globe’s website) Awesome, isn’t it?
I find this campaign stunning and I think it is so great that brands support a good cause! What do you think of it? 😉
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I am a huge fan of Star Wars! I love it!! I already bought tickets for the cinema to see Rogue One this weekend. I’m so curious. I love how this commercial is inspired by the movie. It’s a great cause: Encouraging people to donate to the Philippine General Hospital’s pediatric clinic rehabilitation. And I love anything with Stormtroopers, so I like this commercial. Create courage is a nice message! I watched the commercial and the moment he enters the classroom and sees all the kids as stormtroopers is wonderful!
That’s amazing, Carola! 🙂 Can’t wait to see it too! Glad you liked this ad and got the message 🙂 Thanks for the commenting! May the force be with you!
Oh, it’s been a long time now since I’d watched Star Wars! I’m looking forward to this Roque One. Love the message of the campaign. 😉
Thank you, Crizzy! 🙂 Glad you liked the campaign! I’m looking forward to Rogue One too !
That competition sounds wonderful! I don’t think I’ll attend though. I’ve never got interested of Star Wars for some reason 😀 feels like I’m missing out on something and then again nah.
Got it 🙂 Thanks for the commenting, Jasmin
I am looking forward to this one . I haven’t really watched any of the star wars movies but I plan to before watching this one. I really think that I am missing out on something.
You definitely need to watch it, Laveena! 🙂
How exciting and Felicity Jones is playing Jin. She is an incredible actress, loved her in The Theory of Everything.
How cool 🙂 I haven’t watch The Theory of Everything yet! Thanks for the commenting, Ana!
OMG! are you tryna make me cry? What a magnificent masterpiece!!! I am beyond in awe of the depth of character, bond between siblings, the empathy of other people. aaaaah I LOVE this sooooo much!!!! thank thank you for sharing
It made me cry too when I first watched this ad! Thanks a lot for the epic comment, Enricoh! 🙂 Much appreciate it!
“Create courage” is such wonderful initiative. Being kind is natural but is something we,as adults forget easily nowadays, And yes, it takes courage to be a good person but it`s not impossible. I can`t wait for Rogue Oneeee ♥
I love Star Wars series and I’m going to watch the tonight’s show of Rogue One! What an emotional video! Loved it!
Mi ha fatto piangere! uno spot bellissimo, anche se non sono una fan di starwars trovo meraviglioso questo spot. condivido subito!
so touching ,…made me teared, little girl like this need to go through so much, that she wore a mask. But seems like this also became an advert for starwars.
Omg! This is such an amazing commercial, even for a non-Star Wars fan (shh, don’t tell my husband!). Thanks for posting it and explaining what the underlying message is supposed to be!
Non sono una grande fan di Star Wars, ma con questo articolo mi hai fatto pentire amaramente 🙂 Dovrò rifarmi! Grazie!
I imagined all sorts of endings until I have seen what she was actually hiding behind her Storm trooper mask. It’s such a sad add, making you think how unlucky some of us are…. if would only it would happen the same in real life as it does in the video. But most of the times, children get marginalized by their colleagues.
oh the boys especially will be super excited to be able to see that they are huge fans and know its going to be watched over and over on repeat
Per altro, devo essere sincera, questo spot mi ha anche fatto venire voglia di vedere la saga di Star Wars!
Oh I wont deny that I just started to ball crying when i saw the video. Such a beautiful courageous story. After everything thats going in the world, it’s great to see that unity in a video.
Bellissima iniziativa e sono felice di esserne venuta a conoscenza ! Sono una grande fan di Star Wars e poter contribuire a questa campagna mi piacerebbe molto! Grazie mille per le informazioni
Am honestly not a huge fan of Starwars but I truly admire how amazing its cinematography, how they make the movie, etc. Yeah I’ve seen this ad on Facebook, and one of the thumbs-up ads Globe have created. Truly touching and relatable.
I must admit, I’m not a Star Wars fan but this is very intriguing! I love the message- create courage. It’s really strong and positive. I’m sure I’ll be seeing this as my boyfriend is a massive sci fi fan! Ree Love30
I never got into Star Wars. But I always enjoyed the Star Tours ride at Disneyland! Wow, fascinating post even for this non Star Wars fan!
Glad you liked it it Miss Kim! 🙂