Coop opened the Secret Coffee Shop to amaze coffee lovers.

An intersting project has been held this fall by Coop Norway to increase awareness among Norwegians and to let them taste its coffee.

In September in Grünerløkka, Oslo’s trendy district where you can find a coffee shop on every corner, popped up a new coffee shop called ‘The Secret Coffee shop.’ This coffee shop has made a huge success in a short time since it was opened. Intriguing, right?

The Secret Coffee Shop (via)
The Secret Coffee Shop (via)

During the first weeks around 4,000 customers visited it. People enjoyed the coffee with its finest aroma and taste and found out a really good quality. The Secret Coffee shop also became popular in Social Media. People took selfies, liked and shared, blogged and commented on such delicious coffee and pleasant environment. But no one knew who really stood behind the secret coffee shop.

People got surprise to know that the coffee served in this coffee shop was the same as they could buy in all Coop stores in Norway. After four weeks Coop revealed that ‘every latte, cappuccino and espresso’ were brewed using Coop brand coffee beans.

The Secret Coffee Shop (via)
The Secret Coffee Shop (via)
The Secret Coffee Shop (via)
The Secret Coffee Shop (via)

This case has got a huge amount of attention and interest in their coffee brand all over Scandinavia and it proves the idea that you can drink good coffee not just in a cool café with outrageous prices. You can actually buy it at the local Coop grocery store.

(via)

I find it great! And what do you think of it? 🙂

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12 thoughts on “Coop opened the Secret Coffee Shop to amaze coffee lovers.

  1. It’s a great idea and campaign! It tells people how they can be influenced by advertisements and brand stereotypes. I have in mind a couple of Italian drinks and food brands that could do the same ‘experiment’z

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