To let the magic begin, Coca-Cola invited Justin Flom, a famous American magician to perform in its new ‘Taste the magic’ ad.
When you think about emotional marketing, such brand as Coca-Cola immediately cross your mind. It’s one of the most recognized and beloved soft drink brands in the world. It’s also well-known for its memorable campaigns aimed at spreading the feeling of joy and happiness! Coca-Cola is always full of interesting concepts. This time the brand invites us to ‘Taste the magic’ in it’s latest TV spot!
In the spot a waiter brings bottles of Coca-Cola to a group of young people. One of the girls notices that she did not order the regular Coke. To rectify his mistake a waiter, with a sleight of hand starts turning the Coca-Cola bottle into Coca-Cola Zero, Coca-Cola Light and Coca-Cola Life in front of amazed people’s eyes!
This TV spot is a part of Coca-Cola’s new ‘One Brand’ strategy and was done by agency David to promote Coca-Cola’s new packaging. It will air in five continents.
You might remember Lewis Carroll’s quote
Everyone wants some magical solution to their problem
and everyone refuses to believe in magic.
Do you sill believe in magic? 😉
Read more about Coca-Cola
Read more about TVC
Read more about packaging