Student released a spec spot for Adidas that has become viral.

Eugen Merher, a student at the Filmakademie Baden-Württemberg in Germany has recently released ‘Break Free,’ a touching spec spot for a famous sport brand Adidas that will not leave you indifferent. A special thank to Carola, a blogger who called my attention to this spot. Watch the video and share your views!

We are used to watching Adidas ads that demonstrate the latest and trendiest shoe models. But the ‘Break Free’ focuses on a story of an old man who has an extraordinary willpower and the burning desire to surpass his own limits!

(via)

In this touching ad we see a former marathon runner living in a retirement home who one day finds his old pair of Adidas sneakers which motivates him to ‘break free’ from his boring routine and inspires him to keep running in spite of all obstacles.

(via)

I think, this spec spot perfectly highlights the Adidas as a brand that is well-known for the love to challenge the impossible because as its slogan shows “Impossible is nothing.”🏆🏅🏆🏅

Impossible is just a big word thrown on around by small men
who find it easier to live in the world they have been given
than to explore the power they have to change it.
Impossible is not a fact.
It’s an opinion.
Impossible is not a declaration.
It’s a dare.
Impossible is potential.
Impossible is temporary.
Impossible is nothing.

― Muhammad Ali,
the legendary boxer

Believe in yourself even when no one else does and always keep moving towards your dream! 🙂

Read more about sport ads

KLM serves the Bonding Buffet to connect people at Christmas.

Another brilliant example of festive campaign 2016, that I am looking forward to telling you about, is the ‘Bonding Buffet’ hosted by KLM Royal Dutch Airlines to bring people together at Christmas. Many thanks to my friend Sabrina, who is also an amazing blogger, for letting me know about this campaign.

The holiday season is the time for joy, celebration and spending time with those we love, but what if you’re alone at the airport?

Airports at Christmas can be very chaotic and crowded as people long to get home for the holidays, but many people spend their transfer time alone – often reading a book, checking their phones, or surfing the web on the airport wi-fi to kill time.

KLM: the ‘Bonding Buffet’ (via)

So, the airline company KLM decided to do something extraordinary to get people in the Christmas mood and bring them together while waiting for boarding at Amsterdam Airport Schiphol. Thus, the idea of hosting the ‘Bonding Buffet’ was born.

In particular, KLM, together with Advertising agency DDB & Tribal Amsterdam installed a large table with a Christmas dinner served on top of a 4.5 metre high at the airport. Passengers soon realized what they needed to do to get it down. When all the stools, equipped with a pressure sensor were occupied, the table was fully lowered, so people could start the dinner.

The result is that lots of people of different nationalities bonded with each other over the table had fun and made selfies.

(via)

I find this initiative stunning! What can be better than spending time together over the meal? What do you think of it? 😉

Happy Holidays!⛄️🎄🎁🎉🍾

Read more about Christmas ads

Read more about Ambient Marketing

Top 5 Christmas ads 2016: from M&S to Duracell!

It’s that time of year again when brands come back with their festive-themed ad campaigns. Here’s my selection of some Christmas ads that I like most! Enjoy and share your views!☃️

Oh, the weather outside is frightful
But the fire is so delightful
And since we’ve no place to go
Let it snow, let it snow, let it snow

Michael Bublé
a Canadian singer

Top 5 Christmas ads 2016

Can you believe that it is only a few days left until Christmas day and less than 2 weeks until New Year’s Day, the holidays full of joy, gifts, meetings with family and friends that we are looking forward to! How fast time flies!

While making the final preparations for the holidays – last minute shopping, wrapping gifts and so on, I suggest you take a look at these ads that will help you feel more Christmassy:

1. Mercedes-Benz #Sprinter wish us a Merry Christmas in its ‘Amazing Xmas lights’ ad commercial that aimed to bring the holiday season feeling into our home. You can see how one of the family homes was turned into a huge Christmas light show! This idea is worth taking into account! 😉

This amazing ad was done by the ad agency Fischer Appelt Germany and released by the light artist Richard Holdman.

 

(via)

2. Have you ever met Mrs Claus, Santas’ wife? She is a star of the Marks and Spencer’s ‘Christmas with Love’ ad campaign done by the RKCR/ Y&R London in which Mrs Claus receives a letter from a young boy called Jake. He asks her to help him do something special to his sister! We see her flying from Lapland to London in her helicopter to deliver a gift!

(via)

3. Meet #BusterTheBoxer in the new 2-minute John Lewis Christmas TV commercial created by London agency adam&eveDDB which shows us ‘gifts that everyone will love.’ The ad tells a story of a boxer named Buster who isn’t the only one with a passion for bouncing. This ad is sure to put a smile on your face! 🙂

(via)

4. Duracell comes back to the Star Wars universe with a new heart-warming ad titled ‘How the Rebels Saved Christmas,’ tied to the release of ‘Rogue One: A Star Wars Story’ featuring a group of young brave rebels who do their best to deliver one powerful Christmas gift to their friend’s galaxy.

The ad was done by Anomaly to drive donations to Children’s Miracle Network hospitals.

(via)

5. Don’t worry about Christmas gifts delivery, Santa, you deserves a break – #SantasBigBreak! Takealot.com will take good care of it! Enjoy this amazing commercial done by M&C Saatchi Abel, Cape Town, South Africa.

(via)

May you find more smiles on your face this Christmas and may each new day bring you moments to cherish! Merry Christmas and a Happy New Year!⛄️🎄🎁🎉

More about Christmas ads

#CreateCourage no matter what with ‘Rogue One: A Star Wars Story’ new spot.

If you are a huge fan of Star Wars, it’s not surprising that you are counting down the days until #RogueOne blasts into cinemas. While waiting, I suggest you watch this touching commercial from the Globe Telecom, Philippines’ leading telecommunications company. May the heartwarming feeling be with you! 

You might have heard that the upcoming ‘Rogue One’ is not a sequel to the last year’s ‘The Force Awakens.’ ‘Rogue Oneis the first standalone film in the new Star Wars Anthology series that promises to take you on an all-new epic outer space adventure. In fact, it is set ‘a long time ago, in a galaxy far, far away’ between the events of ‘Revenge of the Sith’ and ‘A New Hope’ and the plot centers around a team of rebels that are on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon, capable to destroy an entire planet. This event, vital in the Star Wars timeline, challenges ordinary people to come together to be courageous and to do extraordinary things, becoming a part of something greater.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Inspired by the movie, Globe Telecom in partnership with Disney Southeast Asia and Publicis JimenezBasic have launched a new ad that inspires people to #CreateCourage for something greater in a daily life.

The ad focuses on a daily routine of two siblings, an elder brother and his sister, who are both big Star Wars fans. We see a boy in a Star Wars hoodie while a girl in her Stormtrooper helmet which she wears whatever she does, wherever she goes: at school, at home or riding her bike, dancing and even watching a Rogue One. As the story progresses, we find out that she wears it for a reason.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

In the final seconds of the ad we watch her enter the classroom at school. Her classmates in Stormtrooper helmets are rising from their seats, she takes off her helmet and everybody realizes what she hides behind a Stormtrooper helmet. The ad ends with a tagline ‘Create. Courage. Create. Wonderful’ which means that small gestures of kindness and concern can mean so much to people, give them a feeling of support. Actions speak louder than words!

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Enjoy the video 🙂

(via)

The key message of the campaign is to encourage people to donate to the Philippine General Hospital’s pediatric clinic rehabilitation and to lift spirits and give courage to their young patients.

In addition, Star Wars fans can partecipate in a special contest with a chance to win a trip to the Star Wars Celebration 2017 in Florida, USA! To enter they need to post photos of themselves in a Stormtrooper helmet on Facebook or Twitter profiles using the #CreateCourage and #RogueOnePH hashtags and complete this sentence in the caption: “#CreateCourage to __________.” (for more details see Globe’s website) Awesome, isn’t it?

I find this campaign stunning and I think it is so great that brands support a good cause! What do you think of it? 😉

More about Public Interest ads

Read more about Star Wars

Put your stuff back to work!

This is the title of the Goodwill’s new public service advertisements (PSAs) for the US aiming to encourage people #DonateStuffCreateJobs.

You might have heard of Goodwill (or Goodwill Industries International, Inc.), a network of 164 independent non-profit charitable organizations governed by a voluntary board of directors, operating in the United States, Canada and 13 other countries including South Korea, Venezuela, Brazil and Italy. Goodwill’s mission is to provide job training, employment placement and other community-based services for all job seekers (yourth, seniors, veterans, people with disabilities and other specialized needs) who face employment challenges by selling donated clothing and household goods to Goodwill Retail Stores and shop online. 👠🎸💻

goodwill-stiletto
Goodwill: Stiletto (via)

To spread the word about its concept Goodwill in partnership with the Ad Council and ad agency VML  New York that created this project pro bono, have launched a new PSA campaign showing people that everybody can do the best to help those in need. It makes all the difference with a simple action.

goodwill-guitar
Goodwill: Guitar (via)

In the spot you can see a series of images that shows miniature figurines in action that are occupied in a variety of skilled jobs, alongside life-size donated items that can help fund job training and placement opportunities in your community. The spot ends with the tagline, “Donate Stuff. Create Jobs.” and direct you to visit Goodwill website to find the nearest Goodwill donation center.

(via)

I find this initiative great. The best thing we all can do is help others reach their dreams. What do you think of it? 😉

More about Public Interest ads

London seen with new eyes thanks to Bose’s new spot.

Could you imagine a buzzing metropolis like London without noise, traffic jams and crowds of people? This surreal image can become a reality in the new ‘Get Closer’ TV ad for Bose by Grey London.

The only living soul in the spot is Maëva Berthelot, a well-known dancer from London, who moves to a electro-R&B track called ‘Alchemy’ by TĀLĀ and to a routine by renowned choreographer Simeon Qsyea through the completely deserted iconic locations of the UK’s capital: the London Underground, Regent Street, Shoreditch markets and Piccadilly Circus.

bose-get-closer-1
Bose: Get Closer (via)

And just at the end of the spot you can see people and traffic suddenly appear and you realise that dancing in the empty streets was her flight of fancy. Maëva saw nothing around in overcrowded Piccadilly Circus wearing her new Bose QC35 wireless headphones with the noise cancelling effects and she seemed to be in her own world so that nothing comes between her and her music. What a smart way to promote the headphones, isn’t it? 😉 💃🏽🎧

bose-get-closer-3
Bose: Get Closer (via)

Are you curious to know how the video was shot in the empty town? According to Grey’s website they managed to shut off streets for filming for some minutes at a time to allow helicopters to shoot the performance in the early morning.📹🎥🚁

Enjoy watching this fantastic video and let me know your view. 🙂

(via)

Read more about TVC

Gillette focuses on sport for Rio 2016 campaign.

While waiting for the Olympic opening ceremony in Rio de Janeiro, Gillette has launched the three-minute ‘Perfect Isn’t Pretty’ film to reveal the harsh reality that athletes face during preparation periods for the Olympics.

Seems a bit weird from the world’s leading male grooming brand, doesn’t it? You can mistake it for famous sport brand ads. The main concept of Gillette is as follows: as athletes aim to become excellent at their sport so Gillette aims to create the best razor in the world!

“Whether you’re perfecting blades or chasing Olympic gold, the best a man can get is not always pretty. But it’s always worth the chase.”

– Gillette

When you watch the Olympics, you get impressed with how fit and well-trained athletes are. Seems everything is possible for them. But you don’t realize the real price of their success.

Gillette. Perfect isn’t pretty
Gillette. Perfect isn’t pretty (via)

So Gillette and Grey New York give you the opportunity to see what goes into athletes while preparing for the Olympic Games: the spot features the Brazilian football star Neymar Jr., American decathlete Ashton Eaton, Chinese swimmer Ning Zetao and English cyclist Andy Tennant.

We can see that the road to victory is not easy. A lot of hard work, challenges of intensive training and sacrifice go towards achieving the goal of competing in the Olympics. To succeed they have to be driven to improve every day. They must have the burning desire to do whatever it takes to reach their goals. They need to be confident in themselves and believe that they’re winners.

Pretty isn’t perfect, they told me I was worthless
Had to dig deeper with my cleats at the surface
Way more than physical, this is soul-searching
Pain from the pressure to perform equals purpose
No sympathy, nervous energy
Second place, one second don’t remember me
I’m not stopping ’til the end
Got the sun on my face and my back is to the wind, yeah
What don’t kill you only makes you stronger, yes
The road to glory takes a little longer, yes

– Pusha T

To help you get in the mood for the upcoming Olympic opening ceremony the soundtrack to the Gillette film was released. This soundtrack is a new remix of Sia’s ‘Unstoppable’ created by Grammy-winning producer Ariel Rechshaid featuring rapper Pusha T and percussion from Brazilian marching band Olodum. This remix has become the official anthem for the 2016 Olympic Games in Rio de Janeiro, Brazil!

To my mind, the Gillette campaign featuring the Olimpics athletes is brilliant! Most of us will never compete in the Olympic Games, but we all have something to learn from them. They motivate and inspire us to do our best to achieve our own goals and make our dreams come true!

Whatch the video below and share your views!🏅🏅🏅

(via)

Read more about TVC

How well do you know those who live next door?

I think most of you know very little about your neighbours. Sometimes we rarely say ‘Hello’ and don’t even know their names. People prefer to gaze at their smartphones rather than talk to each other. Everyone is concerned about their own life. And thus, the idea of ‘The Nextdoor Hello’ was born! It all starts with a Nescafé!

Sometimes the closes people are the most distant.

All you needed is a chance to bring them closer.

Nescafé

Nescafé. The Next-door Hello
Nescafé. The Next-door Hello (via)

A famous coffee brand has recently launched ‘The Nextdoor Hello,’ a social experiment, developed by the advertising agency Publicis Italy, to encourage people to ‘get closer to those close to you’ – your neighbours.

The main participants of the experiment were not feeling suspicious residents of one of the apartment block in Milan. The idea is as follows: during the night coffee tables were installed on the balconies. When residents came out on their balconies next morning, they were amazed to see two red mugs, a jar of Nescafé and a pot filled with hot water on the table waiting for them to drink.

As we know well, the best conversations often happen over a cup of coffee! Not thinking twice, people start chatting and even making selfies!

This campaign proved that coffee is more than just a drink. Sometimes all we need to do is take the first step to bring people closer together.

Watch the video below and tell what you think about it! 🙂

(via)

More about Ambient Marketing campaigns

More about Coffee

Smart way to declare your love with a bouquet of Doritos roses on Valentine’s Day.

Need a great Valentine’s Day gift idea? Doritos knows how to impress your man! Find out more reading the post!

Men aren’t always the easiest people to buy gifts for. Knowing that, Doritos has found a brilliant solution – a bouquet of 12-long-stem roses made with Doritos Ketchup tortilla chips which can be delivered for free right to your man’s door on Valentine’s Day!

According to the Doritos website, ‘these long-stem Doritos Ketchup Roses are one of a kind. The bloom is handmade by food stylists and each delicate petal is placed with care.’

(via)

Unfortunately, the Doritos bouquet is only available for those who live in Canada, especially in Toronto, Montreal and Vancouver. But if you’re outside the delivery zone, don’t worry about it. There is good news! You can make your own non-edible versions of the bouquet by following some simple D.I.Y. steps described on the Doritos website.

IMG_0653
Doritos DIY (via)

Isn’t it amazing? 😉  What do you think of it? 🙂

More about TVC

More about Valentine’s Day campaigns

Christmas ads to get you in a festive mood.

As holidays are coming closer, here is the Top 5 Christmas ads that have caught my eye this year. Which one is your favoutite?

Christmas is just around the corner
Christmas – you feel it in the air
All the trees are surrounded with presents
The stockings are filling up too

Barry Manilow,
an American singer

IMG_4009
Coca-Cola Christmas Ad (via)

It’s Christmas time. It is a wonderful and joyous time of the year to spend time with the family and friends, decorate Christmas trees with lights and get presents from Santa. It is also an opportunity for brands to get us in the spirit of the holiday season and make believe us in the magic of Christmas all over again.

Watch the ads below:

1. In the Duracell’s new Star Wars-themed commercial, ‘Battle for Christmas Morning,’ never underestimate the power of the imagination.

(via)

2. For the 25th anniversary of Home Alone I suggest that you watch one of the re-created scenes of the movie with ‘a nerdy, tech-y twist‘ made by the agency Redpepper.

(via)

3. If Santa was a woman, could she do the job? A social experiment by the agency Anomaly.

(via)

4. Dogs and cats re-create your favourite holiday movies‬ such as ‘A Pugmas Story’, ‘Love Catually’, ‘Frozen Dogs’ and more.

(via)

5. Coca-Cola is willing to make you happy only with the magic bow.

(via)

Merry Christmas and Happy New Year! May the sparkle of the holidays shine for you all year long. 🎄☃️🎅🍾🎁

More about TVC