Renault wishes you a Happy Valentine’s Day with ‘The Postman,’ its first animated spot

Renault-The-Postman

Oh yeah! Love is in the air, can you feel it? In honor of Valentine’s Day, Renault has launched its first animated movie to add a touch of romance to your lovey-dovey celebration this February 14th. So let’s watch it!

If there were no words
No way to speak
I would still hear you
If there were no tears
No way to feel inside
I’d still feel for you

And even if the sun refused to shine
Even if romance ran out of rhyme
You would still have my heart
Until the end of time
You’re all I need, my love, my Valentine

Martina McBride,
an American country music singer-songwriter

Renault 'The Postman'

Entitled ‘The Postman‘ and created by The Loft Publicis Conseil, the ad tells a funny story of a postman who falls in love with a girl on his daily postal round and makes some attempts to reach her place for delivery, but all his efforts are futile. The only obstacle standing in his way to the girl of his dreams is her protective noise-sensitive dog that attacks him every time he appears near her house on his noisy vehicle – until one day that radically has changed his life! He takes a set of keys to Renault Kangoo Z.E!

In this 100% Electric, Zero Noise car a postman has been able to come to see his crush freely without disturbing a peaceful sleep of her dog. The spot ends with the tagline ‘Everything starts with an electric moment!’ that can do miracles!

What a smart way to promote the benefits of a car, isn’t it? 😉

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Hope you enjoy watching this lovey-dovey ad as much as I enjoyed writing to you about it! 🙂

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Top 5 Christmas ads 2017.

Apple Sway

The holidays are upon us and it’s time to start my Top 5 Christmas ads 2017 countdown to recapture the magic of Christmas and help you feel more festive. Check them out and let me know which of them you are passionate about! So ready, steady, go!

I’m driving home for Christmas
Oh, I can’t wait to see those faces
I’m driving home for Christmas, yeah
Well I’m moving down that line

And it’s been so long
But I will be there
I sing this song
To pass the time away
Driving in my car
Driving home for Christmas

Chris Rea,
a British rock and blues singer-songwriter and guitarist

Top 5 Christmas ads 2017
Top 5 Christmas ads 2017

1. In Amazon‘s ‘Give‘ Christmas ad by Lucky Generals U.K singing cardboard boxes send a smile to everyone!

 

2. Sherlock star Martin Freeman was involved in ‘A Christmas love story‘ with a mysterious woman he met at the train station in a new series of short films for Vodafone created by Ogilvy&Mather London.

3. Titled ‘Sway,’ the Apple new holiday ad released by TBWA Chiat Day U.S features a snowy, romantic, dance-centric music video set to Sam Smith’s ‘Palace’ aiming at making you fall in love with the iPhone X and AirPods!

4. Watch how Yellow saved Christmas and brought people together in the ‘Faint 2: A Very Yellow Sequel’ M&M’s commercial from BBDO New York and CLM BBDO Paris, which is a sequel to its iconic ‘Faint’ holiday spot aired 21 years ago! I can’t believe we waited so long but it’s worth the wait!

5. HP encourage you to use your imagination and creativity to make someone’s day happier this holiday season in their Christmas ‘Reinvent Giving‘ ad done by BBDO San Francisco. And with the HP Spectre x360 you can add a touch of maigic to your magnificent creations!

Happy Holidays!

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Lexus introduces the ‘Lane Valet’ in its new TV Commercial.

Browsing the web I came across an unusual TV commercial done by the ad agency Team One United States for the 2018 Lexus LC that highlights the ‘Lane Valet,’ Lexus new innovation that every driver will appreciate. But all is not as it seems. Continue reading to find out more!

Thinking outside the box has always been in Lexus DNA. The luxury automaker never ceases to amaze me by the endless creativity, passion for innovation and advanced technology. Lexus knows that when you take technology and mix it with creativity, you can always come up with something new. This time Lexus introduces the latest incredible invention named ‘Lane Valet,’ that can take the driving experience to a whole new level by improving both traffic flow and safety on the road.

lexus lane valet (EN)
Lexus: The Lane Valet

In the ad Lexus voiceover encourages us to ‘Imagine a world with Lane Valet, a semi-autonomus technology that can connect left lane vehicles obstructing the flow of traffic and do the drivers a cortesy of moving their vehicle for them, making the highway safer for everyone.’

In fact, the ad shows a man in the left lane driving on the highway in his red Lexus LC, in front of him he sees a driver in a slow moving vehicle. Fortunately, with the simple press of a ‘Lane Valet’ button on the dashboard of his car, the annoying vehicle has been pushed out of his way. Do you expect it to be true, right?

But Lane Valet is not a real option. It was done as an April Fools’ joke! However, I couldn’t miss the ad because it’s simply genius! It lets us ‘experience visionary thinking at full speed’ and ‘Experience Amazing’! 🙂

Watch the video below and share your views! 🙂

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P&G has launched #WeSeeEqual digital campaign linked to International Women’s Day.

Procter and Gamble’s new corporate ad campaign was done in support of gender equality and women’s rights because ‘Equal pay doesn’t care who demands it.’

A gender equal world is a better world for all. Through our actions and the conversations that we spark, we aspire to build a better world for all of us — inside and outside of P&G — free from gender bias and with equal representation and an equal voice for women and men. A world where everyone sees equal.

– Procter&Gamble

The spot shows clips of men and women of all ages, including babies and children in situations that can shatter gender stereotypes. For example, we can see a clip of a dad changing a diaper, accompanied by the text line ‘Diapers don’t care who change them’, a young girl of a different race sitting in math class with the text ‘Equations don’t care who solve them,’ an old woman doing a bungee jump ‘Fears don’t care who conquer them’ and so on. The ad finishes with a scene in which a woman encourages her younger co-worker to ‘do it,’ accompanied by the line ‘Equal pay doesn’t care who demands it.’

P&G #WeSeeEqual (via)

The ad, done by ad agency Badger & Winters, is set to the 4 Non Blondes song ‘What’s Up’ with the following lyrics ‘ Twenty-five years and my life is still, trying to get that great big hill of hope, for a destination. I realized quickly when I knew I should, that the world is made up of this brotherhood of man for whatever that means… And I pray every single day for a revolution’ which means that all women and girls deserve to be treated with respect and to be valued.

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Enjoy watching this heartwarming ad and share your views 🙂

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Share your beer with your loved one this Valentine’s Day.

If you’re looking for some inspiration for Valentine’s day, why not check out the DualPour, the cute gadget by Grain Belt beer?

Love doesn’t make the world go ‘round. Love is what makes the ride worthwhile.

– Franklin P. Jones

Valentine’s Day is just around the corner and it’s a perfect occasion to express your love and give surprise to your sweetheart. So Grain Belt, an iconic American beer brand, has recently invented the Dual Pour, an easy and romantic way to share your love and beer with your special someone!🍻💝

Grain Belt: The Dual Pour (via)

In particular, Grain Belt in partnership with ad agency Colle+McVoy have created a product that is simple and intuitive – a special red beer cap that allows to pour one beer into two glasses at the same time. Nothing says ‘I love you’ like half your beer.

This beer accessory was made by a 3D printer in ‘pinkish red, richly colored nylon plastic with a smooth finish’ and you can get yours at DualPour’s website.

Watch the video below and share your views! 🙂

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Experience amazement with a new Lexus ’Man and Machine’ Super Bowl 2017 ad!

The Lexus ‘Man and Machine’ Super Bowl 2017 ad will definitely inspire you to test-drive this luxury sports coupe!

You might expect the ad which only dazzles you with the stylish and eye-catching latest Lexus model. Instead, the brand decided to do something unusual – by inviting Lil’ Buck, a professional dancer, to perform in its new ‘Man and Machine’ ad to showcase the special bond between a man and his car. To promote the all-new LC 500 and introduce its new global tagline ‘Experience Amazing,’ Lexus invites you to experience the vehicle like never before!👨🚘

 

Lexus ‘Man and Machine’ (via)

The commercial opens with fast cut shots of Lil’ Buck, who jooks his way to Sia’s song “Move Your Body” from her latest album, and a machine, the new 2017 Lexus LC 500 coupe, depicted along with his dancing. As the ad goes on we see both, a man and machine, on a split screen, showing the parallels between the versatility of human body movements and the power and athleticism of the vehicle.

Machines don’t have emotions,’ says British actress Minnie Driver in the voice-over, ‘But the rare few can inspire them.’ There is nothing better than communicating your emotions through your dance!

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Brilliant concept and very good execution! An exciting part of the ad that I like most is where Lil Buck slithering into the Lexus by challenging gravity and when he dances on the walls around the vehicle. Incredible. Isn’t it? 😉

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Burger King’s new subway ad can whet your appetite.

the subway grill shelf

Burger King, famous American global chain of hamburger fast food restaurants, has come up with a smart solution of using the subway luggage shelves to create an optical illusion as if burgers are grilled directly in the subway car. You can experience it in South Korea.

Subway rides can be long, monotonous and boring. Commuters are often glued to their handheld devices to kill time without noticing anything around. It’s time to look up and shut down all these displays. Burger King takes you into the world of its juicy flame-grilled burgers!🍔🍔🍔

Just looking at these new tantalizing posters placed on the subway shelves makes your mouth water and you can hardly keep yourself from taking the patty. It can also arouse a desire to get off the train and rush to the nearest Burger King restaurant.

Burger King: The Subway Grill Shelf (via)

This juicy patty is an optical illusion to tease your stomach. In particular, an entire train has been packed with a series of Burger King posters and riders watch as if patties being grilled on the subway luggage shelves right in front of their eyes. Who can resist this yummy and appetizing burger? Not me, that’s for sure! 😉

Burger King: The Subway Grill Shelf (via)

This idea crossed Dongeon Lee’s mind, a student from the Hongik University in Seoul and was brought to life by the ad agency Cheil, South Korea for Burger King. What do you think of it? 🙂

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Student released a spec spot for Adidas that has become viral.

Eugen Merher, a student at the Filmakademie Baden-Württemberg in Germany has recently released ‘Break Free,’ a touching spec spot for a famous sport brand Adidas that will not leave you indifferent. A special thank to Carola, a blogger who called my attention to this spot. Watch the video and share your views!

We are used to watching Adidas ads that demonstrate the latest and trendiest shoe models. But the ‘Break Free’ focuses on a story of an old man who has an extraordinary willpower and the burning desire to surpass his own limits!

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In this touching ad we see a former marathon runner living in a retirement home who one day finds his old pair of Adidas sneakers which motivates him to ‘break free’ from his boring routine and inspires him to keep running in spite of all obstacles.

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I think, this spec spot perfectly highlights the Adidas as a brand that is well-known for the love to challenge the impossible because as its slogan shows “Impossible is nothing.”🏆🏅🏆🏅

Impossible is just a big word thrown on around by small men
who find it easier to live in the world they have been given
than to explore the power they have to change it.
Impossible is not a fact.
It’s an opinion.
Impossible is not a declaration.
It’s a dare.
Impossible is potential.
Impossible is temporary.
Impossible is nothing.

― Muhammad Ali,
the legendary boxer

Believe in yourself even when no one else does and always keep moving towards your dream! 🙂

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KLM serves the Bonding Buffet to connect people at Christmas.

Another brilliant example of festive campaign 2016, that I am looking forward to telling you about, is the ‘Bonding Buffet’ hosted by KLM Royal Dutch Airlines to bring people together at Christmas. Many thanks to my friend Sabrina, who is also an amazing blogger, for letting me know about this campaign.

The holiday season is the time for joy, celebration and spending time with those we love, but what if you’re alone at the airport?

Airports at Christmas can be very chaotic and crowded as people long to get home for the holidays, but many people spend their transfer time alone – often reading a book, checking their phones, or surfing the web on the airport wi-fi to kill time.

KLM: the ‘Bonding Buffet’ (via)

So, the airline company KLM decided to do something extraordinary to get people in the Christmas mood and bring them together while waiting for boarding at Amsterdam Airport Schiphol. Thus, the idea of hosting the ‘Bonding Buffet’ was born.

In particular, KLM, together with Advertising agency DDB & Tribal Amsterdam installed a large table with a Christmas dinner served on top of a 4.5 metre high at the airport. Passengers soon realized what they needed to do to get it down. When all the stools, equipped with a pressure sensor were occupied, the table was fully lowered, so people could start the dinner.

The result is that lots of people of different nationalities bonded with each other over the table had fun and made selfies.

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I find this initiative stunning! What can be better than spending time together over the meal? What do you think of it? 😉

Happy Holidays!⛄️🎄🎁🎉🍾

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Top 5 Christmas ads 2016: from M&S to Duracell!

It’s that time of year again when brands come back with their festive-themed ad campaigns. Here’s my selection of some Christmas ads that I like most! Enjoy and share your views!☃️

Oh, the weather outside is frightful
But the fire is so delightful
And since we’ve no place to go
Let it snow, let it snow, let it snow

Michael Bublé
a Canadian singer

Top 5 Christmas ads 2016

Can you believe that it is only a few days left until Christmas day and less than 2 weeks until New Year’s Day, the holidays full of joy, gifts, meetings with family and friends that we are looking forward to! How fast time flies!

While making the final preparations for the holidays – last minute shopping, wrapping gifts and so on, I suggest you take a look at these ads that will help you feel more Christmassy:

1. Mercedes-Benz #Sprinter wish us a Merry Christmas in its ‘Amazing Xmas lights’ ad commercial that aimed to bring the holiday season feeling into our home. You can see how one of the family homes was turned into a huge Christmas light show! This idea is worth taking into account! 😉

This amazing ad was done by the ad agency Fischer Appelt Germany and released by the light artist Richard Holdman.

 

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2. Have you ever met Mrs Claus, Santas’ wife? She is a star of the Marks and Spencer’s ‘Christmas with Love’ ad campaign done by the RKCR/ Y&R London in which Mrs Claus receives a letter from a young boy called Jake. He asks her to help him do something special to his sister! We see her flying from Lapland to London in her helicopter to deliver a gift!

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3. Meet #BusterTheBoxer in the new 2-minute John Lewis Christmas TV commercial created by London agency adam&eveDDB which shows us ‘gifts that everyone will love.’ The ad tells a story of a boxer named Buster who isn’t the only one with a passion for bouncing. This ad is sure to put a smile on your face! 🙂

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4. Duracell comes back to the Star Wars universe with a new heart-warming ad titled ‘How the Rebels Saved Christmas,’ tied to the release of ‘Rogue One: A Star Wars Story’ featuring a group of young brave rebels who do their best to deliver one powerful Christmas gift to their friend’s galaxy.

The ad was done by Anomaly to drive donations to Children’s Miracle Network hospitals.

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5. Don’t worry about Christmas gifts delivery, Santa, you deserves a break – #SantasBigBreak! Takealot.com will take good care of it! Enjoy this amazing commercial done by M&C Saatchi Abel, Cape Town, South Africa.

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May you find more smiles on your face this Christmas and may each new day bring you moments to cherish! Merry Christmas and a Happy New Year!⛄️🎄🎁🎉

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