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Category: Social Media

3 of the Greatest Social Media Campaigns Ever (Guest Post by Karoline Gore)

3 of the Greatest Social Media Campaigns Ever (Guest Post by Karoline Gore)

March 25, 2019March 25, 2019
Eugenia Nazarova
The most successful brands of the 21st Century have utilized social media to make an impact. By looking at case studies in detail, you can draw lessons on organically growing a following. Get this rig... Read More
Learn from #IHob's Mistakes: Lessons from a Social Media Marketing Campaign (Guest Post by Sedale McCall)

Learn from #IHob’s Mistakes: Lessons from a Social Media Marketing Campaign (Guest Post by Sedale McCall)

July 10, 2018July 10, 2018
Eugenia Nazarova
IHOP’s campaign to rebrand as ‘IHOb’ created a huge buzz on Twitter. But did it increase IHOP’s sales? Or was it just a social media moment in time? The answer might surprise y... Read More
The 1st ever Instagram Jigsaw Puzzle  by Toronto Silent Film Festival.

The 1st ever Instagram Jigsaw Puzzle by Toronto Silent Film Festival.

March 30, 2017June 12, 2017
Eugenia Nazarova
Can you solve the Instagram Jigsaw Puzzle? 😉 You probably know, Instagram (a word combination of “instant camera” and “telegram”) is the mobile-first image based social network that gained ... Read More
Zappos sends Google a challenge in a new #PayWithACupcake campaign.

Zappos sends Google a challenge in a new #PayWithACupcake campaign.

January 19, 2016August 29, 2017
Eugenia Nazarova
This Zappos guerrilla marketing campaign is simply cool! It aroused my interest from the moment I read its title: ‘Pay with a cupcake’ that reminded me of the recently made Google’s ... Read More
Billboard that gives out free massages.

Billboard that gives out free massages.

January 12, 2016January 13, 2016
Eugenia Nazarova
Holidays finished. It’s time to work. A new working week has begun. A hectic life started again. How about relaxing after long hours of work? There is nothing better than a good massage that helps y... Read More
Have you already created #SocialSalad?

Have you already created #SocialSalad?

December 4, 2015
Eugenia Nazarova
It’s the Bonduelle Italy’s first salad mix made by consumers from its web community. The era of the passive consumers is over. Today’s consumers are active participants and active co-creator... Read More
Coke Zero’s first ever ‘Drinkable advertising’ campaign.

Coke Zero’s first ever ‘Drinkable advertising’ campaign.

December 1, 2015
Eugenia Nazarova
If you’re thirsty drink an ad! Coca- Cola is full of surprises and continues to impress me with their innovative ideas. Working with Ogilvy&Mather New York they’ve created an entire campaign f... Read More
Whiskas opens the Kitten Kollege.

Whiskas opens the Kitten Kollege.

November 3, 2015December 8, 2015
Eugenia Nazarova
Whiskas, the cat-food brand owned by Mars, seems to know how to grab our attention. The brand offers a completely new approach in its communication strategy, by creating the “Kitten Kollege” onlin... Read More
Are you eager to expand your career horizons?

Are you eager to expand your career horizons?

October 20, 2015December 17, 2015
Eugenia Nazarova
I get amazed any time when I see Ambient or Guerrilla marketing ads, they never stop surprising me. This time what has caught my eye is the campaign held by Edith Cowan University in Australia to help... Read More
Welcome on board with the Ownboard magazine.

Welcome on board with the Ownboard magazine.

October 13, 2015October 13, 2015
Eugenia Nazarova
Look, suppose you were on a plane, sitting, trying to find something to read and you came across your smiling face appeared on the cover of an inflight magazine. Would it grab your attention and encou... Read More

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