Category: Social Media
Learn from #IHob’s Mistakes: Lessons from a Social Media Marketing Campaign (Guest Post by Sedale McCall)
IHOP’s campaign to rebrand as ‘IHOb’ created a huge buzz on Twitter. But did it increase IHOP’s sales? Or was it just a social media moment in time? The answer might surprise y... Read More
The 1st ever Instagram Jigsaw Puzzle by Toronto Silent Film Festival.
Can you solve the Instagram Jigsaw Puzzle? 😉 You probably know, Instagram (a word combination of “instant camera” and “telegram”) is the mobile-first image based social network that gained ... Read More
Zappos sends Google a challenge in a new #PayWithACupcake campaign.
This Zappos guerrilla marketing campaign is simply cool! It aroused my interest from the moment I read its title: ‘Pay with a cupcake’ that reminded me of the recently made Google’s ... Read More
Billboard that gives out free massages.
Holidays finished. It’s time to work. A new working week has begun. A hectic life started again. How about relaxing after long hours of work? There is nothing better than a good massage that helps y... Read More
Have you already created #SocialSalad?
It’s the Bonduelle Italy’s first salad mix made by consumers from its web community. The era of the passive consumers is over. Today’s consumers are active participants and active co-creator... Read More
Coke Zero’s first ever ‘Drinkable advertising’ campaign.
If you’re thirsty drink an ad! Coca- Cola is full of surprises and continues to impress me with their innovative ideas. Working with Ogilvy&Mather New York they’ve created an entire campaign f... Read More
Whiskas opens the Kitten Kollege.
Whiskas, the cat-food brand owned by Mars, seems to know how to grab our attention. The brand offers a completely new approach in its communication strategy, by creating the “Kitten Kollege” onlin... Read More
Are you eager to expand your career horizons?
I get amazed any time when I see Ambient or Guerrilla marketing ads, they never stop surprising me. This time what has caught my eye is the campaign held by Edith Cowan University in Australia to help... Read More