#CreateCourage no matter what with ‘Rogue One: A Star Wars Story’ new spot.

If you are a huge fan of Star Wars, it’s not surprising that you are counting down the days until #RogueOne blasts into cinemas. While waiting, I suggest you watch this touching commercial from the Globe Telecom, Philippines’ leading telecommunications company. May the heartwarming feeling be with you! 

You might have heard that the upcoming ‘Rogue One’ is not a sequel to the last year’s ‘The Force Awakens.’ ‘Rogue Oneis the first standalone film in the new Star Wars Anthology series that promises to take you on an all-new epic outer space adventure. In fact, it is set ‘a long time ago, in a galaxy far, far away’ between the events of ‘Revenge of the Sith’ and ‘A New Hope’ and the plot centers around a team of rebels that are on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon, capable to destroy an entire planet. This event, vital in the Star Wars timeline, challenges ordinary people to come together to be courageous and to do extraordinary things, becoming a part of something greater.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Inspired by the movie, Globe Telecom in partnership with Disney Southeast Asia and Publicis JimenezBasic have launched a new ad that inspires people to #CreateCourage for something greater in a daily life.

The ad focuses on a daily routine of two siblings, an elder brother and his sister, who are both big Star Wars fans. We see a boy in a Star Wars hoodie while a girl in her Stormtrooper helmet which she wears whatever she does, wherever she goes: at school, at home or riding her bike, dancing and even watching a Rogue One. As the story progresses, we find out that she wears it for a reason.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

In the final seconds of the ad we watch her enter the classroom at school. Her classmates in Stormtrooper helmets are rising from their seats, she takes off her helmet and everybody realizes what she hides behind a Stormtrooper helmet. The ad ends with a tagline ‘Create. Courage. Create. Wonderful’ which means that small gestures of kindness and concern can mean so much to people, give them a feeling of support. Actions speak louder than words!

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Enjoy the video 🙂

(via)

The key message of the campaign is to encourage people to donate to the Philippine General Hospital’s pediatric clinic rehabilitation and to lift spirits and give courage to their young patients.

In addition, Star Wars fans can partecipate in a special contest with a chance to win a trip to the Star Wars Celebration 2017 in Florida, USA! To enter they need to post photos of themselves in a Stormtrooper helmet on Facebook or Twitter profiles using the #CreateCourage and #RogueOnePH hashtags and complete this sentence in the caption: “#CreateCourage to __________.” (for more details see Globe’s website) Awesome, isn’t it?

I find this campaign stunning and I think it is so great that brands support a good cause! What do you think of it? 😉

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Best way to communicate joy!

The Muchimuchi agency in Paris has created an emoji-inspired Direct Marketing campaign to mark joy and happiness with its clients and suppliers!

The recipe of this campaign is quite simple: ‘A touch of creativity and a whole lot of gourmandise, to put an end to the prevailing pessimism.’

This year the agency has released a tasty emoji-inspired Greeting Card to make something special as a gift for the clients and suppliers! Intriguing, isn’t it?

As you might know , ‘muchimuchi’ means ‘hello’ in Japanese, so the idea to use emojis seems obvious. In order to engage its clients in a fun and friendly way, the Muchimuchi agency released a special set of yellow macarons inspired by popular emoji icons. Who could resist getting such a sweet Greeting Card? As for me, I couldn’t help writing about this campaign.

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Greeting Card (via)

Isn’t it a smart way to say a friendly hello to its clients? 😉

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Do you still want to buy this two euro T-shirt?

Fashion Revolution, a non-profit organization, has conducted a social experiment in Berlin to show people the true cost of cheap fashion clothes.

When it comes to fashion, we’re eager to look stylish but not everyone can afford to spend much money on clothes. We always hunt for a great bargain in the sales.

Could you pass by a vending machine that sells T-shirts that cost less than a cup of coffee? It’s impossible to resist buying them, isn’t it? As for me, I could hardly keep myself. But what would you do if you knew about the conditions under which clothes were made?

To help answer the question let’s see a social campaign that was held by Fashion Revolution in collaboration with BBDO Berlin to raise awareness about the real cost of clothes at a bargain.

A vending machine was installed in the centre of Alexanderplatz in Berlin where unsuspecting passersby were offered to buy a T-shirt for just 2€. Think twice.

Fashion Revolution (via)
Fashion Revolution (via)

As soon as they inserted a coin to pay for the item into the machine, the display automatically played a video showing horrible working conditions on textile factories where women and children have to work for 16 hours a day for just 13 cents an hour. The video is accompanied by a phrase: ‘Do you still want to buy this 2€ T-shirt?’ and after a few seconds the options to ‘buy or donate‘ appear on the screen.

Fashion Revolution (via)
Fashion Revolution (via)
Fashion Revolution (via)
Fashion Revolution (via)
Fashion Revolution (via)
Fashion Revolution (via)

It’s not surprising that about 90% of the passersby decided against a purchase. They prefered to donate.

Fashion Revolution (via)
Fashion Revolution (via)

The video ends with the message: ‘People care when they know,‘ encouraging people to be more socially active and make brands take responsibility for their actions.

And what would you do?

Watch the video below:

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Are you eager to expand your career horizons?

I get amazed any time when I see Ambient or Guerrilla marketing ads, they never stop surprising me. This time what has caught my eye is the campaign held by Edith Cowan University in Australia to help teenagers choose their study program.

Choosing the right university course that perfectly suits your needs is vital because it can affect your future career and prepare you for brighter future.

So! Edith Cowan University (ECU) had the idea to give teens a hand to make the right choice. How? By creating an ambient marketing campaign “Futures at your feet”.

All they needed was to find right tools designed to meet their interests. In particular, twelve vinyl decals on the floor were created, each of them was loaded with gear that showed different ECU courses.

Edith Cowan University “Features at your feet"
Edith Cowan University “Features at your feet” (via)

Potential students were invited to step into the decals to find out which course is the most relevant for them. As soon as they found the right one they were able to take a picture and share it on Instagram with the hashtag #ECUOpenDay. It enabled them to take part in the career open day where they were they could ask all questions regarding their future courses.

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Edith Cowan University “Features at your feet” (via)

The campaign worked. The results were amazing: attendance numbers increased by 4000, while the #ECUOpenDay hashtag usage achieved great success! The campaign received over 3400 Likes.

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To my mind, it is essential that we know there’s nothing we can’t achieve. We have the world at our feet if we do our best. 😉

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A Bit Of Everything

“Wear it. Beat it” campaign for British Heart Foundation.

London ad agencies Lowe Open and DLKW Lowe launched an integrated marketing campaign to promote a charity initiative in support of a fight against coronary heart disease and give awareness to a problem.

This campaign will be held to coinside with Heart Month in February. Also an event will be arranged on 6th February at Pocklington Arts Centre, UK.

Every year people suffer heart deseases, there are many children as well. To help them to combat this illness and reduce a risk British Heart Foundation (BHF) funds research, education and care programms, aims to prevent heart diseases. This charity organization also makes communication campaigns to increase a visibility and give a deep understanding to the problem.

It’s not surprising that engaging people with any form of advertising is not easy, but if your goal is not only to increase sales but also care about people’s life it could have a positive effect.

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This year BHF in collaboration with Lowe agencies developed Wear it. Beat it” integrated campaign that includes TVC. This shows small children with heart deseases attempting to say the name of their specific diagnosis. The ad is accompanied by a claim “It’s hard to say, but even harder to live with” . This spot has been on air since 31 December 2014. The campaign also includes online, events and out of home (OOH) advertising.

This campaign is aiming to encourage people to participate in fundraising event that will be held on 6th Fabruary at Pocklington Arts Centre to help raise funds for life saving heart research. It also engages people to make a support by wearing red and make a donation. If you are not able come but you want to support the campaign you can organize an event on 6th February everywhere: in your workplace, school or with friends and family.

To host an event there are many ideas described on their web site: starting from a quiz with red questions, red team names, red team accessories and ending with movie night with red snacks, red drinks. To join, you need to sign up, after that you will be posted or emailed a Fundraising Kit full of red-themed ideas and inspirations.

In my opinion it is a great idea to launch this charity campaign and it is a great opportunity for everyone to help people to combat a heart desease, isn’t it?