The 1st ever Instagram Jigsaw Puzzle by Toronto Silent Film Festival.

Can you solve the Instagram Jigsaw Puzzle? 😉

You probably know, Instagram (a word combination of “instant camera” and “telegram”) is the mobile-first image based social network that gained its first 1 million users within 2 months of its launch and continue growing ever since.

It was founded by Kevin Systrom and Mike Krieger in October 2010, both graduated from Stanford University, and was later acquired by Facebook in April, 2012. Instagram was designed primarily for snapping and sharing photos with friends from their mobile device on-the-go and continues to grow and evolve as a platform, using all new tools and features for scheduling posts, editing, content managing, adding e-commerce ads and so on that will help you promote your brand effectively and connect with your target audience.

According to Instagram, the social platform now has more than 500 million monthly active users and more than 300 of whom use Instagram every single day. It’s no wonder why more and more brands are jumping on Instagram board!

Among the numerous social media platforms, Instagram presents a huge opportunity for brands to engage with their audience and tell their story in a visual context. The platform is ideal for showcasing your products and services in action, posting a teaser or sneak peeks into your brand new products or services before the official launch, taking behind the scene photos and videos to show how your products are made, posting special offers on your products or services or running regular contests to drive engagement.

Moreover, you can even make IG users feel more connected with your brand by encouraging them to share their experience with your product or services using branded hashtags and regram these photos on your own profile. It helps you create an emotional bond with your users that convert visitors into loyal customers.

TSFF2017 Instagram Jigsaw Puzzle (via)

Here is an example of Instagram campaign to inspire you.

In order to draw attention to its upcoming movie fest, the Toronto Silent Film Festival partnering with the ad agency Red Lion Canada, created the first ever Instagram Jigsaw Puzzle game using Instagram’s new ‘Save’ feature.

This year the Toronto Silent Film Festival focuses on newly restored films, some of them are being played for the first time in nearly a century. So, to let fans experience the thrill of restoring a lost film for themselves, the Toronto Silent Film Festival and Red Lion has come up with the Instagram Jigsaw Puzzle, a game that encourages users to piece together images from old movies. It may seem simple but with 21 pieces and lots of possibilities the puzzle becomes more challenging.

TSFF 2017 Instagram Jigsaw Puzzle (via)

To bring this idea to life the agency built an Instagram account (@TSFF2017_puzzle) filled with scrambled puzzle pieces. To solve the puzzle users have to search for and save each piece in the correct order using Instagram ‘Save’ feature. Once it is done, the puzzle will appear in their personal “saved” feed. The first seven people who send a screenshot of their completed puzzle will get a prize from the festival.

So, are you ready to solve the puzzle? 😉

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KLM serves the Bonding Buffet to connect people at Christmas.

Another brilliant example of festive campaign 2016, that I am looking forward to telling you about, is the ‘Bonding Buffet’ hosted by KLM Royal Dutch Airlines to bring people together at Christmas. Many thanks to my friend Sabrina, who is also an amazing blogger, for letting me know about this campaign.

The holiday season is the time for joy, celebration and spending time with those we love, but what if you’re alone at the airport?

Airports at Christmas can be very chaotic and crowded as people long to get home for the holidays, but many people spend their transfer time alone – often reading a book, checking their phones, or surfing the web on the airport wi-fi to kill time.

KLM: the ‘Bonding Buffet’ (via)

So, the airline company KLM decided to do something extraordinary to get people in the Christmas mood and bring them together while waiting for boarding at Amsterdam Airport Schiphol. Thus, the idea of hosting the ‘Bonding Buffet’ was born.

In particular, KLM, together with Advertising agency DDB & Tribal Amsterdam installed a large table with a Christmas dinner served on top of a 4.5 metre high at the airport. Passengers soon realized what they needed to do to get it down. When all the stools, equipped with a pressure sensor were occupied, the table was fully lowered, so people could start the dinner.

The result is that lots of people of different nationalities bonded with each other over the table had fun and made selfies.

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I find this initiative stunning! What can be better than spending time together over the meal? What do you think of it? 😉

Happy Holidays!⛄️🎄🎁🎉🍾

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Van Gogh Bnb: the secret of successful campaign.

The ad campaign that has grabbed my attention this week is the ‘Van Gogh Bnb,’ a project that was created to arouse people’s interest in the ‘Van Gogh’s Bedrooms,’ a temporary exhibition held at the Art Institute of Chicago in collaboration with Airbnb! This campaign has won four Golds at the 2016 CLIO Awards and three Golden Lions at the 63rd Cannes Lions International Festival of Creativity! Not bad, isn’t it? Let’s see it in action.

Vincent van Gogh’s ‘The Bedroom’, or ‘Bedroom in Arles’ is considered to be one of the most famous paintings in the world. There are 3 versions of ‘The Bedroom,’ created by the artist from 1888 to 1889, hang in the Van Gogh Museum in Amsterdam, Paris’s Musée d’Orsay and Chicago’s Art Institute. The ‘Van Gogh’s Bedrooms’ exhibition in Chicago reunites all these three versions for the first time in North America.

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Van Gogh Bnb (via)

The Art Institute of Chicago in partnership with the agency Leo Burnett and AirBnb, recreated the painting. What is more, instead of just looking at the painting, people were invited to spend a night inside Van Gogh’s room to get closer to the artist! We can read from the listing on the website that ‘this room will make you feel like you’re living in a painting. It’s decorated in a Post-Impressionist style, reminiscent of Southern France and times gone by. Its furniture, bright colors, and artwork will give you the experience of a lifetime.’

Well, they didn’t stop there. The most incredible thing I’ve ever heard was that the room was hosted by Van Gogh himself and rented to everyone on Airbnb at a price as much as $10 with explanation ’I’m charging $10 for no other reason than that I need to buy paint. However, I will be happy to provide you with tickets to my exhibition at the Art Institute of Chicago.’ Smart move, isnt’it?

Van Gogh Bnb
Van Gogh Bnb (via)

People were thrilled! The first block of nights were sold out in 5 minutes after the project was launched. Withing one week the story had been covered by media in over 100 countries. The ‘Van Gogh’s Bedrooms’ exhibition online tickets sale up 250% and it was the highest attend exhibit in 15 years!

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Van Gogh Bnb (via)

Futhermore, for “Van Gogh BnB,” project Leo Burnett Chicago got a lot of awards: six Cannes Lions, including one Gold Lion and two Silver Lions in Direct, and two Gold Lions and one Silver Lion in Promo & Activation at the 63rd Cannes Lions International Festival of Creativity that was held in June.

In addition, the agency has also won six Clios: four golds in the Brand Design, Out of Home, Branded Entertainment and Engagement/Experiential categories and silver in the Public Relations category and bronze in Direct. The campaign had a great success!

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To my mind, this is the sort of campaign that shows how powerful the experiential marketing and storytelling can be to engage with consumers on a deeper, emotional level.

What to you think of it? 😉

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Enjoy your morning coffee while reading a newspaper.

With the Headline Coffee, a new subscription box from the Toronto Star, Canada’s largest newspaper, you can get your coffee straight to your door! Every month you have the opportunity to explore new coffee flavours from different parts of the world. Isnt’ it fantastic!

Subscription business trend has been growing rapidly over the last few years. There is a wide range of subscription boxes to choose from, such as cosmetics samplers, luxury beauty products , organic food or suppliers to your next DIY projects. Even newspapers, the New York Times and Wall Street Journal both have wine clubs.

To be on trend, the Toronto Star decided to introduce a new subscription service, called Headline Coffee, which aimes to provide their subscribers with a great coffee experience by offering them a high-quality, Fairtrade certified coffee bag shipped right to their door for just $20 CDN monthly. 📰☕️🗞

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Headline Coffee & Toronto Star (via)

What is more, every month you can discover a new taste, read the story behind your coffee and its beans including tips and tricks for brewing it right. It’s a good idea to sign up right now to get October’s coffee that comes from the province of North Sumatra, Indonesia. You’ll enjoy a spicy flavour and herbal aroma! ☕️☕️🍮☕️

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Headline Coffee: October’s Discovery (via)

Headline Coffee is currently available only in Ontario, Canada. Don’t miss the chance to try it! 😉

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No more excuses! The gym is everywhere!

You often find excuses for not working out. Whether it’s lack of time or money or you just lose interest or motivation. But your excuses are no longer valid! A famous sport brand Reebok decided to remind you that you don’t always need to be inside a gym to get a good workout because the gym is everywhere!

Summer is perfect for being active and spending time outdoors. So why not take your fitness routine to the next level and move your workout outside? Researches have shown that working out in the natural environment can not only motivate you to stay in good shape but also it helps you to burn more calories, tone your muscles and boost your mood and health while enjoying the sunshine, the surroundings and fresh air!

There are plenty of exercises you can do without spending hours at the gym such as walking, jogging, hiking and swimming. They are easy, effective and can save you some money. Some parks even have sport facilities which are accessible year round and are free to the public!

Reebok The Gym Is Everywhere
Reebok The Gym Is Everywhere (via)

These all are sure good things. BUT! Have you ever thought of doing exercises at the bus stop while waiting for the bus to come? Seems incredible, right!

To make this idea come true Reebok partnered with JCDecaux, the leading outdoor advertising company in the world. Six bus shelters in Bogotá and Cali, Columbia were turned into pop-up gyms. People were invited to take part in the training session and do step-ups, push-ups, squats and more with professional trainers support. Seems genius!

This initiative is a part of Reebok ‘The Gym is Everywhere’ campaign that outdoor workouts can be also effective and fun. All you need is an inspiration to keep fit. Work out whenever you want! The gym is everywhere!

Have a nice watching! Seeing is believing! 🙂

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How well do you know those who live next door?

I think most of you know very little about your neighbours. Sometimes we rarely say ‘Hello’ and don’t even know their names. People prefer to gaze at their smartphones rather than talk to each other. Everyone is concerned about their own life. And thus, the idea of ‘The Nextdoor Hello’ was born! It all starts with a Nescafé!

Sometimes the closes people are the most distant.

All you needed is a chance to bring them closer.

Nescafé

Nescafé. The Next-door Hello
Nescafé. The Next-door Hello (via)

A famous coffee brand has recently launched ‘The Nextdoor Hello,’ a social experiment, developed by the advertising agency Publicis Italy, to encourage people to ‘get closer to those close to you’ – your neighbours.

The main participants of the experiment were not feeling suspicious residents of one of the apartment block in Milan. The idea is as follows: during the night coffee tables were installed on the balconies. When residents came out on their balconies next morning, they were amazed to see two red mugs, a jar of Nescafé and a pot filled with hot water on the table waiting for them to drink.

As we know well, the best conversations often happen over a cup of coffee! Not thinking twice, people start chatting and even making selfies!

This campaign proved that coffee is more than just a drink. Sometimes all we need to do is take the first step to bring people closer together.

Watch the video below and tell what you think about it! 🙂

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Smart strategy to encourage people to break out of the chill and fall into summer.

Another great ambient marketing campaign that aroused my interest was held a few weeks ago in New York by the Greater Palm Springs and JetBlue to promote JetBlue airline’s new non-stop service from NYC to Palm Springs, California, and to help New Yorkers find their warm summer oasis! If you’re interested, continue reading!

It’s commonly known that people love challenges and win prizes. Without thinking twice the Greater Palm Springs Convention&Visitors Bureau and Jet Blue gave people such opportunity! By partnering with agency Ignited, USA, New Yorkers were invited to partecipate in an ‘Ice block challenge.’

Huge blocks of ice were set up in the centre of New York to challenge passers-by to break the ice of the chill and get to the warm sunny oasis. In order to make this initiative more alluring, a range of summer items, such as flip flops, tennis racquets and so on, was frozen in these blocks of ice. JetBlue airline tickets to Palm Springs with accomodation were the main prize as it was said on Ignited’s website. Isn’t it cool? 😉

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To my mind, this campaign revealed a brilliant way to promote summer travel destinations! What do you think of it? 😉

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Fiat Chrysler appears in ‘Star Wars’ – themed ad campaign.

The campaign includes a series of TV commercials with five Fiat Chrysler brands to co-promote the much-anticipated ‘Star Wars: The Force Awakens’ movie.

On the occasion of the ‘Star Wars: The Force Awakens’ release the Fiat Chrysler Automobiles (FCA) in conjunction with Lucasfilm and Disney has launched its new co-branded ad campaign with the Chrysler, Dodge, Fiat, Ram and Jeep brands in 30-second spots.

Each spot gets you in the mood of Star Wars universe and provides you with music, voice-overs and main charachters from the movie. For example, Chrysler spot turns you back to the ‘70s when it was ‘the first time you saw Star Wars,’ Jeep shows a space combat scenes between the rebel alliance such as X-Wing Fighters and the Imperial forces such as Star Destroyers, or Tie Fighters and gives the opportunity to ‘Enjoy the freedom to go far, far away,’ in the Fiat’s ad you have ‘Some are seduced by the Dark Side. Others are drawn to the light.’

Star Wars: The Force Awakens (via)
Star Wars: The Force Awakens (via)

When it comes to Dodge, you can see the army of white Dodge vehicles in the role of Stormtroopers, while a black Dodge is for Darth Vader, accompanied by the ‘Imperial March’ music from the movies. The final Ram Trucks ad provides us with the Force that fills us with strength. Each spot ends with the tag ’See Star Wars: The Force Awakens December 18’ for you to remind about the official release in the U.S.

As for me, these ads are the best commercials I’ve ever seen. Well-done! Below you can see the ads and share your views after watching! 🙂

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Coop opened the Secret Coffee Shop to amaze coffee lovers.

An intersting project has been held this fall by Coop Norway to increase awareness among Norwegians and to let them taste its coffee.

In September in Grünerløkka, Oslo’s trendy district where you can find a coffee shop on every corner, popped up a new coffee shop called ‘The Secret Coffee shop.’ This coffee shop has made a huge success in a short time since it was opened. Intriguing, right?

The Secret Coffee Shop (via)
The Secret Coffee Shop (via)

During the first weeks around 4,000 customers visited it. People enjoyed the coffee with its finest aroma and taste and found out a really good quality. The Secret Coffee shop also became popular in Social Media. People took selfies, liked and shared, blogged and commented on such delicious coffee and pleasant environment. But no one knew who really stood behind the secret coffee shop.

People got surprise to know that the coffee served in this coffee shop was the same as they could buy in all Coop stores in Norway. After four weeks Coop revealed that ‘every latte, cappuccino and espresso’ were brewed using Coop brand coffee beans.

The Secret Coffee Shop (via)
The Secret Coffee Shop (via)
The Secret Coffee Shop (via)
The Secret Coffee Shop (via)

This case has got a huge amount of attention and interest in their coffee brand all over Scandinavia and it proves the idea that you can drink good coffee not just in a cool café with outrageous prices. You can actually buy it at the local Coop grocery store.

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I find it great! And what do you think of it? 🙂

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Let’s drive football!

When it comes to innovation in the automotive industry Nissan has always had a leading position. How about its latest technological achievement that enables to control a football game with a car?

As Nissan is the official automotive sponsor of the UEFA Super Cup and UEFA Champions League, the idea to launch a project that focuses on football seems obvious.

Based on the mission to drive football the brand created the “Project Controller” that is “an interactive expedition to turn a Nissan Qashqai into a Pro Evolution Soccer controller and drive football”, in other words it allows gamers to control players in the Pro Evolution 2016 soccer game (PES 2016) on a Sony PlayStation by driving a Qashqai crossover. It’s the world’s first automobile video game controller!

Its website says:

“As you read this, our team of car engineers, gamers and UX designers are exploring the different possibilities for connecting the Nissan driving interface to a Sony PlayStation to create a new way to control Pro Evolution Soccer 2016.”

Project Controller: Driving Football (via)
Project Controller: Driving Football (via)

How it works:

The gamer sits on the driver’s seat and can manage players on a TV screen in PES 2016 video game. In order to pass a ball or shoot a goal gamers have to press the brake pedal or gas pedal. Also they can control the players using a steering wheel and windscreen wipers and direction indicators.

Project Controller: Driving Football
Project Controller: Driving Football (via)

For the first prototype testing the world-leading gaming influencers such as bloggers, vloggers, critics and gamers were invited.

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The Project Controller was created by Nissan with agency TBWA, Helsinki and in partnership with UEFA, Sony PlayStation and Konami. It will debut during the UEFA Champions League game between Malmo FF and Paris Saint-Germain on November 25 at Malmö New Stadium, Sweden.

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Project Controller: Driving Football (via)

As for me, I find this innovation brilliant. The brand managed to combine technology, gaming and football with driving a real car! It fits perfectly with its core philosophy ‘Innovation That Excites.’ Would you like to test it?

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