The 1st ever Instagram Jigsaw Puzzle by Toronto Silent Film Festival.

Can you solve the Instagram Jigsaw Puzzle? 😉

You probably know, Instagram (a word combination of “instant camera” and “telegram”) is the mobile-first image based social network that gained its first 1 million users within 2 months of its launch and continue growing ever since.

It was founded by Kevin Systrom and Mike Krieger in October 2010, both graduated from Stanford University, and was later acquired by Facebook in April, 2012. Instagram was designed primarily for snapping and sharing photos with friends from their mobile device on-the-go and continues to grow and evolve as a platform, using all new tools and features for scheduling posts, editing, content managing, adding e-commerce ads and so on that will help you promote your brand effectively and connect with your target audience.

According to Instagram, the social platform now has more than 500 million monthly active users and more than 300 of whom use Instagram every single day. It’s no wonder why more and more brands are jumping on Instagram board!

Among the numerous social media platforms, Instagram presents a huge opportunity for brands to engage with their audience and tell their story in a visual context. The platform is ideal for showcasing your products and services in action, posting a teaser or sneak peeks into your brand new products or services before the official launch, taking behind the scene photos and videos to show how your products are made, posting special offers on your products or services or running regular contests to drive engagement.

Moreover, you can even make IG users feel more connected with your brand by encouraging them to share their experience with your product or services using branded hashtags and regram these photos on your own profile. It helps you create an emotional bond with your users that convert visitors into loyal customers.

TSFF2017 Instagram Jigsaw Puzzle (via)

Here is an example of Instagram campaign to inspire you.

In order to draw attention to its upcoming movie fest, the Toronto Silent Film Festival partnering with the ad agency Red Lion Canada, created the first ever Instagram Jigsaw Puzzle game using Instagram’s new ‘Save’ feature.

This year the Toronto Silent Film Festival focuses on newly restored films, some of them are being played for the first time in nearly a century. So, to let fans experience the thrill of restoring a lost film for themselves, the Toronto Silent Film Festival and Red Lion has come up with the Instagram Jigsaw Puzzle, a game that encourages users to piece together images from old movies. It may seem simple but with 21 pieces and lots of possibilities the puzzle becomes more challenging.

TSFF 2017 Instagram Jigsaw Puzzle (via)

To bring this idea to life the agency built an Instagram account (@TSFF2017_puzzle) filled with scrambled puzzle pieces. To solve the puzzle users have to search for and save each piece in the correct order using Instagram ‘Save’ feature. Once it is done, the puzzle will appear in their personal “saved” feed. The first seven people who send a screenshot of their completed puzzle will get a prize from the festival.

So, are you ready to solve the puzzle? 😉

(via)

Read more about Instagram campaigns

Read more about Social Media

KLM serves the Bonding Buffet to connect people at Christmas.

Another brilliant example of festive campaign 2016, that I am looking forward to telling you about, is the ‘Bonding Buffet’ hosted by KLM Royal Dutch Airlines to bring people together at Christmas. Many thanks to my friend Sabrina, who is also an amazing blogger, for letting me know about this campaign.

The holiday season is the time for joy, celebration and spending time with those we love, but what if you’re alone at the airport?

Airports at Christmas can be very chaotic and crowded as people long to get home for the holidays, but many people spend their transfer time alone – often reading a book, checking their phones, or surfing the web on the airport wi-fi to kill time.

KLM: the ‘Bonding Buffet’ (via)

So, the airline company KLM decided to do something extraordinary to get people in the Christmas mood and bring them together while waiting for boarding at Amsterdam Airport Schiphol. Thus, the idea of hosting the ‘Bonding Buffet’ was born.

In particular, KLM, together with Advertising agency DDB & Tribal Amsterdam installed a large table with a Christmas dinner served on top of a 4.5 metre high at the airport. Passengers soon realized what they needed to do to get it down. When all the stools, equipped with a pressure sensor were occupied, the table was fully lowered, so people could start the dinner.

The result is that lots of people of different nationalities bonded with each other over the table had fun and made selfies.

(via)

I find this initiative stunning! What can be better than spending time together over the meal? What do you think of it? 😉

Happy Holidays!⛄️🎄🎁🎉🍾

Read more about Christmas ads

Read more about Ambient Marketing

#CreateCourage no matter what with ‘Rogue One: A Star Wars Story’ new spot.

If you are a huge fan of Star Wars, it’s not surprising that you are counting down the days until #RogueOne blasts into cinemas. While waiting, I suggest you watch this touching commercial from the Globe Telecom, Philippines’ leading telecommunications company. May the heartwarming feeling be with you! 

You might have heard that the upcoming ‘Rogue One’ is not a sequel to the last year’s ‘The Force Awakens.’ ‘Rogue Oneis the first standalone film in the new Star Wars Anthology series that promises to take you on an all-new epic outer space adventure. In fact, it is set ‘a long time ago, in a galaxy far, far away’ between the events of ‘Revenge of the Sith’ and ‘A New Hope’ and the plot centers around a team of rebels that are on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon, capable to destroy an entire planet. This event, vital in the Star Wars timeline, challenges ordinary people to come together to be courageous and to do extraordinary things, becoming a part of something greater.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Inspired by the movie, Globe Telecom in partnership with Disney Southeast Asia and Publicis JimenezBasic have launched a new ad that inspires people to #CreateCourage for something greater in a daily life.

The ad focuses on a daily routine of two siblings, an elder brother and his sister, who are both big Star Wars fans. We see a boy in a Star Wars hoodie while a girl in her Stormtrooper helmet which she wears whatever she does, wherever she goes: at school, at home or riding her bike, dancing and even watching a Rogue One. As the story progresses, we find out that she wears it for a reason.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

In the final seconds of the ad we watch her enter the classroom at school. Her classmates in Stormtrooper helmets are rising from their seats, she takes off her helmet and everybody realizes what she hides behind a Stormtrooper helmet. The ad ends with a tagline ‘Create. Courage. Create. Wonderful’ which means that small gestures of kindness and concern can mean so much to people, give them a feeling of support. Actions speak louder than words!

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Enjoy the video 🙂

(via)

The key message of the campaign is to encourage people to donate to the Philippine General Hospital’s pediatric clinic rehabilitation and to lift spirits and give courage to their young patients.

In addition, Star Wars fans can partecipate in a special contest with a chance to win a trip to the Star Wars Celebration 2017 in Florida, USA! To enter they need to post photos of themselves in a Stormtrooper helmet on Facebook or Twitter profiles using the #CreateCourage and #RogueOnePH hashtags and complete this sentence in the caption: “#CreateCourage to __________.” (for more details see Globe’s website) Awesome, isn’t it?

I find this campaign stunning and I think it is so great that brands support a good cause! What do you think of it? 😉

More about Public Interest ads

Read more about Star Wars

Put your stuff back to work!

This is the title of the Goodwill’s new public service advertisements (PSAs) for the US aiming to encourage people #DonateStuffCreateJobs.

You might have heard of Goodwill (or Goodwill Industries International, Inc.), a network of 164 independent non-profit charitable organizations governed by a voluntary board of directors, operating in the United States, Canada and 13 other countries including South Korea, Venezuela, Brazil and Italy. Goodwill’s mission is to provide job training, employment placement and other community-based services for all job seekers (yourth, seniors, veterans, people with disabilities and other specialized needs) who face employment challenges by selling donated clothing and household goods to Goodwill Retail Stores and shop online. 👠🎸💻

goodwill-stiletto
Goodwill: Stiletto (via)

To spread the word about its concept Goodwill in partnership with the Ad Council and ad agency VML  New York that created this project pro bono, have launched a new PSA campaign showing people that everybody can do the best to help those in need. It makes all the difference with a simple action.

goodwill-guitar
Goodwill: Guitar (via)

In the spot you can see a series of images that shows miniature figurines in action that are occupied in a variety of skilled jobs, alongside life-size donated items that can help fund job training and placement opportunities in your community. The spot ends with the tagline, “Donate Stuff. Create Jobs.” and direct you to visit Goodwill website to find the nearest Goodwill donation center.

(via)

I find this initiative great. The best thing we all can do is help others reach their dreams. What do you think of it? 😉

More about Public Interest ads

Van Gogh Bnb: the secret of successful campaign.

The ad campaign that has grabbed my attention this week is the ‘Van Gogh Bnb,’ a project that was created to arouse people’s interest in the ‘Van Gogh’s Bedrooms,’ a temporary exhibition held at the Art Institute of Chicago in collaboration with Airbnb! This campaign has won four Golds at the 2016 CLIO Awards and three Golden Lions at the 63rd Cannes Lions International Festival of Creativity! Not bad, isn’t it? Let’s see it in action.

Vincent van Gogh’s ‘The Bedroom’, or ‘Bedroom in Arles’ is considered to be one of the most famous paintings in the world. There are 3 versions of ‘The Bedroom,’ created by the artist from 1888 to 1889, hang in the Van Gogh Museum in Amsterdam, Paris’s Musée d’Orsay and Chicago’s Art Institute. The ‘Van Gogh’s Bedrooms’ exhibition in Chicago reunites all these three versions for the first time in North America.

van-gogh-bnb-2
Van Gogh Bnb (via)

The Art Institute of Chicago in partnership with the agency Leo Burnett and AirBnb, recreated the painting. What is more, instead of just looking at the painting, people were invited to spend a night inside Van Gogh’s room to get closer to the artist! We can read from the listing on the website that ‘this room will make you feel like you’re living in a painting. It’s decorated in a Post-Impressionist style, reminiscent of Southern France and times gone by. Its furniture, bright colors, and artwork will give you the experience of a lifetime.’

Well, they didn’t stop there. The most incredible thing I’ve ever heard was that the room was hosted by Van Gogh himself and rented to everyone on Airbnb at a price as much as $10 with explanation ’I’m charging $10 for no other reason than that I need to buy paint. However, I will be happy to provide you with tickets to my exhibition at the Art Institute of Chicago.’ Smart move, isnt’it?

Van Gogh Bnb
Van Gogh Bnb (via)

People were thrilled! The first block of nights were sold out in 5 minutes after the project was launched. Withing one week the story had been covered by media in over 100 countries. The ‘Van Gogh’s Bedrooms’ exhibition online tickets sale up 250% and it was the highest attend exhibit in 15 years!

van-gogh-bnb-1
Van Gogh Bnb (via)

Futhermore, for “Van Gogh BnB,” project Leo Burnett Chicago got a lot of awards: six Cannes Lions, including one Gold Lion and two Silver Lions in Direct, and two Gold Lions and one Silver Lion in Promo & Activation at the 63rd Cannes Lions International Festival of Creativity that was held in June.

In addition, the agency has also won six Clios: four golds in the Brand Design, Out of Home, Branded Entertainment and Engagement/Experiential categories and silver in the Public Relations category and bronze in Direct. The campaign had a great success!

(via)

To my mind, this is the sort of campaign that shows how powerful the experiential marketing and storytelling can be to engage with consumers on a deeper, emotional level.

What to you think of it? 😉

Read more about Ambient Marketing

Read more about Leo Burnett

Read more about AirBnb

Enjoy your morning coffee while reading a newspaper.

With the Headline Coffee, a new subscription box from the Toronto Star, Canada’s largest newspaper, you can get your coffee straight to your door! Every month you have the opportunity to explore new coffee flavours from different parts of the world. Isnt’ it fantastic!

Subscription business trend has been growing rapidly over the last few years. There is a wide range of subscription boxes to choose from, such as cosmetics samplers, luxury beauty products , organic food or suppliers to your next DIY projects. Even newspapers, the New York Times and Wall Street Journal both have wine clubs.

To be on trend, the Toronto Star decided to introduce a new subscription service, called Headline Coffee, which aimes to provide their subscribers with a great coffee experience by offering them a high-quality, Fairtrade certified coffee bag shipped right to their door for just $20 CDN monthly. 📰☕️🗞

headline-coffee
Headline Coffee & Toronto Star (via)

What is more, every month you can discover a new taste, read the story behind your coffee and its beans including tips and tricks for brewing it right. It’s a good idea to sign up right now to get October’s coffee that comes from the province of North Sumatra, Indonesia. You’ll enjoy a spicy flavour and herbal aroma! ☕️☕️🍮☕️

headline-coffee_1
Headline Coffee: October’s Discovery (via)

Headline Coffee is currently available only in Ontario, Canada. Don’t miss the chance to try it! 😉

Read more about coffee ads

No more excuses! The gym is everywhere!

You often find excuses for not working out. Whether it’s lack of time or money or you just lose interest or motivation. But your excuses are no longer valid! A famous sport brand Reebok decided to remind you that you don’t always need to be inside a gym to get a good workout because the gym is everywhere!

Summer is perfect for being active and spending time outdoors. So why not take your fitness routine to the next level and move your workout outside? Researches have shown that working out in the natural environment can not only motivate you to stay in good shape but also it helps you to burn more calories, tone your muscles and boost your mood and health while enjoying the sunshine, the surroundings and fresh air!

There are plenty of exercises you can do without spending hours at the gym such as walking, jogging, hiking and swimming. They are easy, effective and can save you some money. Some parks even have sport facilities which are accessible year round and are free to the public!

Reebok The Gym Is Everywhere
Reebok The Gym Is Everywhere (via)

These all are sure good things. BUT! Have you ever thought of doing exercises at the bus stop while waiting for the bus to come? Seems incredible, right!

To make this idea come true Reebok partnered with JCDecaux, the leading outdoor advertising company in the world. Six bus shelters in Bogotá and Cali, Columbia were turned into pop-up gyms. People were invited to take part in the training session and do step-ups, push-ups, squats and more with professional trainers support. Seems genius!

This initiative is a part of Reebok ‘The Gym is Everywhere’ campaign that outdoor workouts can be also effective and fun. All you need is an inspiration to keep fit. Work out whenever you want! The gym is everywhere!

Have a nice watching! Seeing is believing! 🙂

(via)

More about Ambient Marketing campaigns

More about Reebok

How well do you know those who live next door?

I think most of you know very little about your neighbours. Sometimes we rarely say ‘Hello’ and don’t even know their names. People prefer to gaze at their smartphones rather than talk to each other. Everyone is concerned about their own life. And thus, the idea of ‘The Nextdoor Hello’ was born! It all starts with a Nescafé!

Sometimes the closes people are the most distant.

All you needed is a chance to bring them closer.

Nescafé

Nescafé. The Next-door Hello
Nescafé. The Next-door Hello (via)

A famous coffee brand has recently launched ‘The Nextdoor Hello,’ a social experiment, developed by the advertising agency Publicis Italy, to encourage people to ‘get closer to those close to you’ – your neighbours.

The main participants of the experiment were not feeling suspicious residents of one of the apartment block in Milan. The idea is as follows: during the night coffee tables were installed on the balconies. When residents came out on their balconies next morning, they were amazed to see two red mugs, a jar of Nescafé and a pot filled with hot water on the table waiting for them to drink.

As we know well, the best conversations often happen over a cup of coffee! Not thinking twice, people start chatting and even making selfies!

This campaign proved that coffee is more than just a drink. Sometimes all we need to do is take the first step to bring people closer together.

Watch the video below and tell what you think about it! 🙂

(via)

More about Ambient Marketing campaigns

More about Coffee

Smart strategy to encourage people to break out of the chill and fall into summer.

Another great ambient marketing campaign that aroused my interest was held a few weeks ago in New York by the Greater Palm Springs and JetBlue to promote JetBlue airline’s new non-stop service from NYC to Palm Springs, California, and to help New Yorkers find their warm summer oasis! If you’re interested, continue reading!

It’s commonly known that people love challenges and win prizes. Without thinking twice the Greater Palm Springs Convention&Visitors Bureau and Jet Blue gave people such opportunity! By partnering with agency Ignited, USA, New Yorkers were invited to partecipate in an ‘Ice block challenge.’

Huge blocks of ice were set up in the centre of New York to challenge passers-by to break the ice of the chill and get to the warm sunny oasis. In order to make this initiative more alluring, a range of summer items, such as flip flops, tennis racquets and so on, was frozen in these blocks of ice. JetBlue airline tickets to Palm Springs with accomodation were the main prize as it was said on Ignited’s website. Isn’t it cool? 😉

(via)

To my mind, this campaign revealed a brilliant way to promote summer travel destinations! What do you think of it? 😉

More about Ambient Marketing

Sephora presented the first ever live face projection mapping show.

Several months ago in Spain Sephora created its marvelous digital campaign to launch Kat Von D Beauty makeup line. Let’s take a look at how woman’s face turns into an incredible real-time face projection mapping. It can simply blow your mind!

Nowadays projection mapping (also known as video mapping and spatial augmented reality) has become a real phenomenon. This new artistic technique, that allows to transform any surface of buildings or objects into a dynamic video display, can often be seen at live events, such as concerts, theatrical performances, fashion shows and even some face projection mapping videos. Just remember these tremendous kaleidoscopic interactive projections on the Sydney Opera House at the Australian festival of lights, the incredible 3D projection mapping on the facade of Moscow’s Bolshoi Theater at the ‘Circle of Light’ Moscow International Festival or more recently held a live-streamed projection on the Eiffel Tower for the UN climate change conference 2015 and Omote, the spot where a model’s face turns into the projection mapped digital makeup. Simply stunning!

KVD_Sephora_Wildbytes_05
Live face projection mapping (via)

An Interactive Experiential Agency Wildbytes stood out from the rest. It took the projection mapping to the next level adding a completely new element to live performances. What made Wildbytes particularly remarkable is that it managed to create the world’s first face projection mapping performance that was showcased at a live event in which you could discover how projected visual effects and digital makeup transformed the face of the tattoo artist Kat Von D live on stage in front of a crowded audience. It demonstrated, thereby, Kat Von D´s process of artistic creation of her makeup line. All in real-time and no post-production added.

KVD_Sephora_Wildbytes_00
Live face projection mapping (via)

According to Wildbytes’ website, the agency created a live face projection mapping show where ‘the projector renders a 3D model of the performer on stage, and using a 5-camera head tracking system, it follows the face movements of the performer in real-time, at 240 frames per second. This creates a second layer of ever-evolving visual effects that are overlaid on top of the skin, augmenting it in real-time.’

KVD_Sephora_Wildbytes_01
Live face projection mapping (via)

To launch this live digital makeup performance, the agency designed an integrated campaign ‘to activate the tattoo artist fan base in Spain, and boost awareness around Kat Von D Beauty: Influencers, unboxings, social contests and other pieces were part of the master plan. They all drove massive attention to the launch.’

KVD_Sephora_Wildbytes_04
Live face projection mapping (via)

The live face projection was amazing! I got amazed to see Kat Von D’s face changing. Her face transformed into flowers, butterflies, and other patterns using this digital makeup technique. 🙂

Have a nice watching! Seeing is believing! 🙂

(via)

More about fashion marketing

More about technology