Another brilliant example of festive campaign 2016, that I am looking forward to telling you about, is the ‘Bonding Buffet’ hosted by KLM Royal Dutch Airlines to bring people together at Christmas. Many thanks to my friend Sabrina, who is also an amazing blogger, for letting me know about this campaign.
The holiday season is the time for joy, celebration and spending time with those we love, but what if you’re alone at the airport?
Airports at Christmas can be very chaotic and crowded as people long to get home for the holidays, but many people spend their transfer time alone – often reading a book, checking their phones, or surfing the web on the airport wi-fito kill time.
So, the airline company KLM decided to do something extraordinary to get people in the Christmas mood and bring them together while waiting for boarding at Amsterdam Airport Schiphol. Thus, the idea of hosting the ‘Bonding Buffet’ was born.
In particular, KLM, together with Advertising agency DDB & Tribal Amsterdam installed a large table with a Christmas dinner served on top of a 4.5 metre high at the airport. Passengers soon realized what they needed to do to get it down. When all the stools, equipped with a pressure sensor were occupied, the table was fully lowered, so people could start the dinner.
The result is that lots of people of different nationalities bonded with each other over the table had fun and made selfies.
With winter on its way, it’s time to start preparing your vehicle for winter driving. To raise awareness about the benefits of winter tyres, BMW and AIR Brussels created ‘The Moving Billboard.’
Winter weather can be unpredictable and make driving treacherous and stressful. Ice, snow, freezing rain and fog increase the risks on roads. This is where winter tires come into play.
In most EU countries, including Belgium, winter tyres for cars are not mandatory. However, experts recommend you switch your tyres from summer to winter. When the temperature drops below 7°C, even if there is no snow, summer tyres become less efficient and winter tyres are much better adapted to winter conditions as they have special rubber compounds designed to improve traction, handling and braking not only on snow, slush and ice but also on wet and frozen roads.🚘🌨🌧
To reveal the difference, BMW in partnership with agency Air Brussels have created ‘The Moving Billboard,’ a billboard that tells you about the advantages of winter tyres and demonstrates them.
The idea is as follows: a seemingly ordinary billboard was installed alongside a busy road in Brussels, so when drivers stop in front of a red light, the billboard suddenly starts moving backwards, showing the message on the screen: ‘In winter you would only have stopped here.’ This means that driving a car with winter tyres is less risky and the braking distance is shorter.
Hershey, the famous confectionery brand has recently launched ‘Remixer,’a limited-edition package for its TAKE5 bar that allows to create music with no app required!
You might notice the rise of interactive packaging. And it’s obvious! Interactive packaging is more than just attractive graphics. It’s a great way to make a product stand out on the shop shelves and grab people’s attention. It makes a product more appealing, memorable and useful.
So, the confectionery giant Hershey has come up with a smart idea. Partnering with the agency Barkley, the brand has released the ‘Remixer,’ the first-ever interactive packaging that turns into a beat box. By ‘remixing’ its TAKE5’s Bar five classic flavors – chocolate, peanut butter, caramel, pretzels, and peanuts –the company ‘remixing’ the way their consumers experience music.
Are you curious to know how it works? According to the brand, using conductive ink and touch sensors, TAKE5 Remixer lets you create over 30,000 track combinations. Moreover, it doesn’t require an app to run. Isn’t it genius?!
I think, TAKE5 Remixeris a fantastic example of how brands can use new technologies to add something defferent to make their product stand out.
The famous tech brand Microsoft has developed a genius way to draw people’s attention to their posture. A real time posture scanner was the great solution! You can see it in Stockholm!
The more mobile we get the more we tend to carry. The fact is that we carry too many devices, such as large and heavy laptops on a daily basis and we also carry them wrong that leads then to back pain and sore necks. It is an increasing problem, it might be called an endemic disease.
That’s why in the down town business district of Stockholm Microsoft with agency JWM have recently installed a digital billboardwith a real-time posture scanner and a Kinect camera which automatically analisys and correct people’s posture. The initiative was to make people stop and think, and gave them tips and tricks on how to carry their bags right and light. As an alternative option you can replace your laptop with Microsoft Surface pro 4 – a powerful laptop and a tablet in one versatile device, weighting less than 800 grams.
Technology never ceases to amaze me, I can’t wait to see what comes next! What do you think of it? 😉
Seems unbelievable! Watch the innovative Outdoor Campaign by Hungarian ad agency MyAd Marketing for Budapest Spas and see it for yourself!
Outdoor (OOH) is still one of thebest and diverse methods of advertising. Outdoor advertising is a highly visible and attention grabbing form of marketing that works for you 24 hours a day/ 7 days a week and reaches audiences that other media such as TV, radio or newspaper can’t. If you aim to create immediate awareness for your brand, this form of advertising is ideal for your business.
As you might know, Outdoor advertising can take various different forms such as traditional and digital billboards, point of sale displays, transit ads (buses, taxis, trains, subway stations, airports or wrapped vehicles), guerrilla advertising (or ambient media), bus stops ads and so on . These ads are captivating, provide high-impact and high frequency. They offer unlimited crative concept and flexibility. Creativity has no limits!
There are a lot of great Outdoor ads where you can get an inspiration from for your next ad campaign. What has caught my eye this time is an example of bus stop advertising to promote Budapest Spas. Hungarian capital has been considered a Spa City for 80 years due to an abundance of thermal waters and healing spas.
In fact, one of the busiest bus stops of the Budapest was transformed into a swimming-pool to make passengers get the impression as if they were in water.
To strengthen the feeling a large aquarium filled with real water together with VR glass panels were installed inside a bus stop. So passers-by were able to look into it and feel in a swimming pool. Moreover, one side of the bus stop had cutouts for faces so passers-by could even made photos!
I think it is a great example of thinking outside the box. When advertising and technology meet together, nothing is impossible! 😉
This Zappos guerrilla marketing campaign is simply cool! It aroused my interest from the moment I read its title: ‘Pay with a cupcake’ that reminded me of the recently made Google’s ‘Pay with a photo’ campaign. It is really a battle between two brands. Who will be the winner?
It all started off when ‘a giant tech company’ Google ran its campaign in Austin, Texas where the brand gave free cupcakes from their food truck to anyone who tried their photo app. It became very popular! People looked happy and satisfied. Everything seemed to be going well, until Zappos, an online store that specializes in clothing and accessories, came to town.
They arrived unexpectedly, installed their #PayWithACupcake cardboard box, situated within few steps from Google truck, and started handing out various items such as watches, headphones, sunglasses and so on to all passersby in exchange for a Google cupcakes. All people needed to do was to ‘Insert Cupcake‘ into a slot on the box and ‘Be Happier’ getting better reward. Needless to say, the Zappos campaign worked! Even the cupcake truck person came to receive his prize.
It appeares like a smart move, doesn’t it? Watch out! I wouldn’t reccomend that you should do that trick with your competitors. 😉
Holidays finished. It’s time to work. A new working week has begun. A hectic life started again. How about relaxing after long hours of work? There is nothing better than a good massage that helps you feel better and refreshed. With Kit Kat’s massage billboards you no longer need to go to the spa! Doesn’t it seem incredible?
The famous chocolate bar Kit Kat is well-known for its ‘have a break’ tagline that usually encourages people to take time out to enjoy a delicious chocolate crisp. This time the brand doesn’t offer people treats but gives them a break in a completely new way – it is a massage break!
To promote this concept in Colombia the brand by partnering with ad agencies J. Walter Thompson and Mindshare installed a series of billboards in Bogota, the capital of Colombia, one of the most stressful and chaotic cities in Latin America known for its high density population, traffic jams and overused public transport system.
These billboards aimed to help people reduce stress and relax. What else could you wish for? I wonder how they managed to make this idea real.
They set up billboards in bus shelters around the city and turned them into the ‘mini massage parlors.’ While waiting for the bus, people were invited to relax through a call-to-action message on the billboard screen: ‘Come. I will give you a massage’ (in Spanish ‘Ven, Yo doy masajes en mi Break’ ). So, when a passersby leaned against the billboard, it would start vibrating and give a quick and pleasant mini back massage.
What is more, the billboards were geo-located on Google Maps to help people find them easily. Every time someone tweeted the words ‘tired’ or ‘stressed,’ the location details of where to find the nearest Kit Kat massage billboard popped up.
When tech meets fashion, incredible and crazy things might happen, as for example, a screen Jacket by Lenovo, a jacket that turns into a projector screen.
Lenovo France has recently introduced its latest novelty – YOGA Tab 3 Pro, a tablet with a built-in projector that enables you to watch presentations and movies or something else on the project screen. The idea seems great, but what if you don’t have any surface at hand to show the image?
Taking into account this fact, Lenovo with ad agency Ogilvy&Mather, Paris, France have come up with an inventive solution: a custom made jacket that becomes a portable projector screen. A special feature of this jacket is that you can project what you want anywhere. To start using the Lenovo Screen Jacket it’s enough to take the jacket off and turn it inside out.
What’s really exciting is that this jacket is more than just an accessory for Yoga Tab 3 Pro, it’s a real piece of fashion clothing. To make it wearable Lenovo has invited famous designers from French fashion label Pantheone such as Felipe Pantone, Janine Rewell, JeanSpezial and Yogo Honda, so that you can wear it even as a casual item. All jackets are of different colours to wear them in everyday life. Only white is inside to use it as a widescreen surface for Yoga Tab 3 Pro.
This gadget is a ingenious discovery. It’s so exciting to see how fashion and technology are fusing together every time to break new ground. How do you like the idea of a jacket with the logo of Lenovo? 🙂
It’s the Bonduelle Italy’s first salad mix made by consumers from its web community.
The era of the passive consumers is over. Today’sconsumers are active participants and active co-creators of products and service models. They enjoy being constantly involved in the activities of their favorite brands. In this case digital technologies and social media enable them to engage with brands in more unique ways than ever before.
Thus the #SocialSalad, an initiative launched recently by Bonduelle Italy and created in collaboration with its consumers was born.
The idea is as follows: Bonduelle Italy invites its Facebook fans to create their own favorite salad mix based on their tastes. Every four months consumers have to choose the ingredient they like most to match it with a basic salad proposals from Bonduelle and then vote it on the Bonduelle Facebook page and on its website. After the announcement of the salad combination winner the brand puts it on sale in supermarkets that will be available for 4 months.
The first #Socialsalad winner is a mix of ‘lamb’s lettuce, chicory leaves and black olives!’ Good choice, isnt’it? You can see it on the shelves of your supermarket since November 4th.
What is more, I was impressed to see the packaging full of references related to social network and the hashtag in the name of the #Socialsalad campaign that shows directly the real involvement of social network audience in the realization of the project! Great!
If you like the idea, you can create the next #Socialsalad starting from February. 😉
Coca- Cola is full of surprises and continues to impress me with their innovative ideas. Working with Ogilvy&Mather New York they’ve created an entire campaign for Coca-Cola’s low-calorie drink Coke Zero that you can literally drink! Seems incredible, doesn’t it? Using creative thinking with new technologies make the unbelievable possible!
One of the most interesting and creative aspects of this campaign is a giant billboard that serves Coke Zero through a massive straw to thousands of passersby to encourage them to ‘Taste It.’
What is more, by partnering with Shazam they developed a new way of using audio recognition. The brand with its agency managed to pour the soft drink through a drinkable commercial all around the US.
By ‘Shazaming’ the ad viewerssee Coke Zero being poured directly in the screen of their mobile devices from a bottle on TV screen. It was possible whenever they were at home, at a concert or among 80,000 people at NCAA Final Four games. When the glass was full they could get a free drink at redeemable retail stores.
Other ‘drinkable’ elements include radio ads that ‘poured Coke Zero using just sound’, print ads ‘that become cups’, flyers ‘that become straws’ and even posters ‘that turn people’s phones into digital straws’ and tweet ‘that poured Coke Zero in 140 characters’, all of which generate coupons for a free Coke Zero. It’s simply amazing!