Browsing the web I came across an unusual TV commercial done by the ad agency Team One United States for the 2018 Lexus LC that highlights the ‘Lane Valet,’ Lexus new innovation that every driver will appreciate. But all is not as it seems. Continue reading to find out more!
Thinking outside the box has always been in Lexus DNA. The luxury automaker never ceases to amaze me by the endless creativity, passion for innovation and advanced technology. Lexus knows that when you take technology and mix it with creativity, you can always come up with something new. This time Lexus introduces the latest incredible invention named ‘Lane Valet,’ that can take the driving experience to a whole new level by improving both traffic flow and safety on the road.
In the ad Lexus voiceover encourages us to ‘Imagine a world with Lane Valet, a semi-autonomus technology that can connect left lane vehicles obstructing the flow of traffic and do the drivers a cortesy of moving their vehicle for them, making the highway safer for everyone.’
In fact, the ad shows a man in the left lane driving on the highway in his red Lexus LC, in front of him he sees a driver in a slow moving vehicle. Fortunately, with the simple press of a ‘Lane Valet’ button on the dashboard of his car, the annoying vehicle has been pushed out of his way. Do you expect it to be true, right?
But Lane Valet is not a real option. It was done as an April Fools’ joke! However, I couldn’t miss the ad because it’s simply genius! It lets us ‘experience visionary thinking at full speed’ and ‘Experience Amazing’! 🙂
You probably know, Instagram (a word combination of “instant camera” and “telegram”) is the mobile-first image based social network that gained its first 1 million users within 2 months of its launch and continue growing ever since.
It was founded by Kevin Systrom and Mike Krieger in October 2010, both graduated from Stanford University, and was later acquired by Facebook in April, 2012. Instagram was designed primarily for snapping and sharing photos with friends from their mobile device on-the-go and continues to grow and evolve as a platform, using all new tools and features for scheduling posts, editing, content managing, adding e-commerce ads and so on that will help you promote your brand effectively and connect with your target audience.
According to Instagram, the social platform now has more than 500 million monthly active users and more than 300 of whom use Instagram every single day. It’s no wonder why more and more brands are jumping on Instagram board!
Among the numerous social media platforms, Instagram presents a huge opportunity for brands to engage with their audience and tell their story in a visual context. The platform is ideal for showcasing your products and services in action, posting a teaser or sneak peeks into your brand new products or services before the official launch, taking behind the scene photos and videos to show how your products are made, posting special offers on your products or services or running regular contests to drive engagement.
Moreover, you can even make IG users feel more connected with your brand by encouraging them to share their experience with your product or services using branded hashtags and regram these photos on your own profile. It helps you create an emotional bond with your users that convert visitors into loyal customers.
Here is an example of Instagram campaign to inspire you.
In order to draw attention to its upcoming movie fest, the Toronto Silent Film Festival partnering with the ad agency Red Lion Canada, created the first ever Instagram Jigsaw Puzzle game using Instagram’s new ‘Save’ feature.
This year the Toronto Silent Film Festival focuses on newly restored films, some of them are being played for the first time in nearly a century. So, to let fans experience the thrill of restoring a lost film for themselves, the Toronto Silent Film Festival and Red Lion has come up with the Instagram Jigsaw Puzzle, a game that encourages users to piece together images from old movies. It may seem simple but with 21 pieces and lots of possibilities the puzzle becomes more challenging.
To bring this idea to life the agency built an Instagram account (@TSFF2017_puzzle) filled with scrambled puzzle pieces. To solve the puzzle users have to search for and save each piece in the correct order using Instagram ‘Save’ feature. Once it is done, the puzzle will appear in their personal “saved” feed. The first seven people who send a screenshot of their completed puzzle will get a prize from the festival.
If you’re looking for an interesting example of medical tourism campaign, Tour n’ Cure’s #StopTheWait is definitely worth your attention. #StopTheWait is an initiative launched to eradicate Hepatitis C worldwide. In collaboration with Leo Messi, Barcelona star and #TourNCure’s Global Ambassador, the campaign is sure to get more resonance. To learn more, go on reading!
Medical tourism has gained popularity in recent years as people decide to get medical treatment abroad as an alternative option for high quality and affordable healthcare, and absence of waiting lists. They can also enjoy the opportunity to travel overseas.
Developing a solid marketing strategy to increase brand awareness and consumer engagement is vital for any business, and medical tourism industry is no exception. Among noumerous marketing techniques that can be used, digital marketingis considered to be one of the best and effective tools for medical tourism. It allows you to better reach the right target audience with the right messaging and enables to measure the direct effectiveness of the ads. It raises the chances that the right person sees the right ad at the right time. It also expands your service to the regional, national and international market.
With digital marketing tools you can encourage your target audience to take action, visit your website to get more information about your products/services and provide feedback, and by using social media share buttons on your website or social media channels, visitors can share your content fairly quickly. It is important to create a powerful content that people can comment on and share online all the time.
Social media is also a great method that helps you successfully connect with your audience through e-mail, invite people to join your Facebook page or community.
Here is an example of digital marketing campaign that was created by BBDO Egypt for Prime Pharma’s Tour n’Cure #StopTheWait initiative in partnership with the Leo Messi Foundation aiming to lead the global effort to get rid of Hepatitis C.
In particular, the ad starts with the voiceover telling that a lot has happened in the past two years, showing Messi as an example. For this period of time he lost some finals and won some more, he scored 120 goals with the support of his team, he traveled the world in 64 days, got bunch of titles, he got injured, cured and healed, but in the meantime Melanie has been waiting just like 100 million like her who are forced to wait over two years to start their treatment for Hepatitis C.
Then Messi appears saying ‘Everything that I’ve achieved in the past two years wouldn’t make sense if we couldn’t work together to change Melanie’s life and others like her. No one should wait for the treatment. #StopTheWait.’ It’s essential that we should act like Messi!
The ad finishes with the text line ‘Come to Egypt for an affordable cure with zero waiting time. Start your treatment now www.tourncure.com’
If you’re curious you can also watch the campaign on Social Media Channels such as Facebook, Twitter and Instagram.
As Tour n’ Cure website regards ‘For every 1,000 supporters to the #StopTheWait cause, Tour n’ Cure will provide free treatment to one patient.’
Procter and Gamble’s new corporate ad campaign was done in support of gender equality and women’s rights because ‘Equal pay doesn’t care who demands it.’
A gender equal world is a better world for all. Through our actions and the conversations that we spark, we aspire to build a better world for all of us — inside and outside of P&G — free from gender bias and with equal representation and an equal voice for women and men. A world where everyone sees equal.
The spot shows clips of men and women of all ages, including babies and children in situations that can shatter gender stereotypes. For example, we can see a clip of a dad changing a diaper, accompanied by the text line ‘Diapers don’t care who change them’, a young girl of a different race sitting in math class with the text ‘Equations don’t care who solve them,’ an old woman doing a bungee jump ‘Fears don’t care who conquer them’ and so on. The ad finishes with a scene in which a woman encourages her younger co-worker to ‘do it,’ accompanied by the line ‘Equal pay doesn’t care who demands it.’
The ad, done by ad agency Badger & Winters, is set to the 4 Non Blondes song ‘What’s Up’ with the following lyrics ‘ Twenty-five years and my life is still, trying to get that great big hill of hope, for a destination. I realized quickly when I knew I should, that the world is made up of this brotherhood of man for whatever that means… And I pray every single day for a revolution’ which means that all women and girls deserve to be treated with respect and to be valued.
Another brilliant example of festive campaign 2016, that I am looking forward to telling you about, is the ‘Bonding Buffet’ hosted by KLM Royal Dutch Airlines to bring people together at Christmas. Many thanks to my friend Sabrina, who is also an amazing blogger, for letting me know about this campaign.
The holiday season is the time for joy, celebration and spending time with those we love, but what if you’re alone at the airport?
Airports at Christmas can be very chaotic and crowded as people long to get home for the holidays, but many people spend their transfer time alone – often reading a book, checking their phones, or surfing the web on the airport wi-fito kill time.
So, the airline company KLM decided to do something extraordinary to get people in the Christmas mood and bring them together while waiting for boarding at Amsterdam Airport Schiphol. Thus, the idea of hosting the ‘Bonding Buffet’ was born.
In particular, KLM, together with Advertising agency DDB & Tribal Amsterdam installed a large table with a Christmas dinner served on top of a 4.5 metre high at the airport. Passengers soon realized what they needed to do to get it down. When all the stools, equipped with a pressure sensor were occupied, the table was fully lowered, so people could start the dinner.
The result is that lots of people of different nationalities bonded with each other over the table had fun and made selfies.
With winter on its way, it’s time to start preparing your vehicle for winter driving. To raise awareness about the benefits of winter tyres, BMW and AIR Brussels created ‘The Moving Billboard.’
Winter weather can be unpredictable and make driving treacherous and stressful. Ice, snow, freezing rain and fog increase the risks on roads. This is where winter tires come into play.
In most EU countries, including Belgium, winter tyres for cars are not mandatory. However, experts recommend you switch your tyres from summer to winter. When the temperature drops below 7°C, even if there is no snow, summer tyres become less efficient and winter tyres are much better adapted to winter conditions as they have special rubber compounds designed to improve traction, handling and braking not only on snow, slush and ice but also on wet and frozen roads.🚘🌨🌧
To reveal the difference, BMW in partnership with agency Air Brussels have created ‘The Moving Billboard,’ a billboard that tells you about the advantages of winter tyres and demonstrates them.
The idea is as follows: a seemingly ordinary billboard was installed alongside a busy road in Brussels, so when drivers stop in front of a red light, the billboard suddenly starts moving backwards, showing the message on the screen: ‘In winter you would only have stopped here.’ This means that driving a car with winter tyres is less risky and the braking distance is shorter.
Hershey, the famous confectionery brand has recently launched ‘Remixer,’a limited-edition package for its TAKE5 bar that allows to create music with no app required!
You might notice the rise of interactive packaging. And it’s obvious! Interactive packaging is more than just attractive graphics. It’s a great way to make a product stand out on the shop shelves and grab people’s attention. It makes a product more appealing, memorable and useful.
So, the confectionery giant Hershey has come up with a smart idea. Partnering with the agency Barkley, the brand has released the ‘Remixer,’ the first-ever interactive packaging that turns into a beat box. By ‘remixing’ its TAKE5’s Bar five classic flavors – chocolate, peanut butter, caramel, pretzels, and peanuts –the company ‘remixing’ the way their consumers experience music.
Are you curious to know how it works? According to the brand, using conductive ink and touch sensors, TAKE5 Remixer lets you create over 30,000 track combinations. Moreover, it doesn’t require an app to run. Isn’t it genius?!
I think, TAKE5 Remixeris a fantastic example of how brands can use new technologies to add something defferent to make their product stand out.
The famous tech brand Microsoft has developed a genius way to draw people’s attention to their posture. A real time posture scanner was the great solution! You can see it in Stockholm!
The more mobile we get the more we tend to carry. The fact is that we carry too many devices, such as large and heavy laptops on a daily basis and we also carry them wrong that leads then to back pain and sore necks. It is an increasing problem, it might be called an endemic disease.
That’s why in the down town business district of Stockholm Microsoft with agency JWM have recently installed a digital billboardwith a real-time posture scanner and a Kinect camera which automatically analisys and correct people’s posture. The initiative was to make people stop and think, and gave them tips and tricks on how to carry their bags right and light. As an alternative option you can replace your laptop with Microsoft Surface pro 4 – a powerful laptop and a tablet in one versatile device, weighting less than 800 grams.
Technology never ceases to amaze me, I can’t wait to see what comes next! What do you think of it? 😉
Seems unbelievable! Watch the innovative Outdoor Campaign by Hungarian ad agency MyAd Marketing for Budapest Spas and see it for yourself!
Outdoor (OOH) is still one of thebest and diverse methods of advertising. Outdoor advertising is a highly visible and attention grabbing form of marketing that works for you 24 hours a day/ 7 days a week and reaches audiences that other media such as TV, radio or newspaper can’t. If you aim to create immediate awareness for your brand, this form of advertising is ideal for your business.
As you might know, Outdoor advertising can take various different forms such as traditional and digital billboards, point of sale displays, transit ads (buses, taxis, trains, subway stations, airports or wrapped vehicles), guerrilla advertising (or ambient media), bus stops ads and so on . These ads are captivating, provide high-impact and high frequency. They offer unlimited crative concept and flexibility. Creativity has no limits!
There are a lot of great Outdoor ads where you can get an inspiration from for your next ad campaign. What has caught my eye this time is an example of bus stop advertising to promote Budapest Spas. Hungarian capital has been considered a Spa City for 80 years due to an abundance of thermal waters and healing spas.
In fact, one of the busiest bus stops of the Budapest was transformed into a swimming-pool to make passengers get the impression as if they were in water.
To strengthen the feeling a large aquarium filled with real water together with VR glass panels were installed inside a bus stop. So passers-by were able to look into it and feel in a swimming pool. Moreover, one side of the bus stop had cutouts for faces so passers-by could even made photos!
I think it is a great example of thinking outside the box. When advertising and technology meet together, nothing is impossible! 😉
This Zappos guerrilla marketing campaign is simply cool! It aroused my interest from the moment I read its title: ‘Pay with a cupcake’ that reminded me of the recently made Google’s ‘Pay with a photo’ campaign. It is really a battle between two brands. Who will be the winner?
It all started off when ‘a giant tech company’ Google ran its campaign in Austin, Texas where the brand gave free cupcakes from their food truck to anyone who tried their photo app. It became very popular! People looked happy and satisfied. Everything seemed to be going well, until Zappos, an online store that specializes in clothing and accessories, came to town.
They arrived unexpectedly, installed their #PayWithACupcake cardboard box, situated within few steps from Google truck, and started handing out various items such as watches, headphones, sunglasses and so on to all passersby in exchange for a Google cupcakes. All people needed to do was to ‘Insert Cupcake‘ into a slot on the box and ‘Be Happier’ getting better reward. Needless to say, the Zappos campaign worked! Even the cupcake truck person came to receive his prize.
It appeares like a smart move, doesn’t it? Watch out! I wouldn’t reccomend that you should do that trick with your competitors. 😉