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Category: Design

McDonald's launched Tired Arches

McDonald’s launched Tired Arches

February 5, 2020
Eugenia Nazarova
While browsing the web in search of another mind-blowing ad campaign, I bumped into incredible McDonald’s Tired Arches billboard ad that reminded me of espresso that I was craving! Welcome to Mc... Read More
Learn from #IHob's Mistakes: Lessons from a Social Media Marketing Campaign (Guest Post by Sedale McCall)

Learn from #IHob’s Mistakes: Lessons from a Social Media Marketing Campaign (Guest Post by Sedale McCall)

July 10, 2018July 10, 2018
Eugenia Nazarova
IHOP’s campaign to rebrand as ‘IHOb’ created a huge buzz on Twitter. But did it increase IHOP’s sales? Or was it just a social media moment in time? The answer might surprise y... Read More
Burger King’s  new subway ad  can whet your appetite.

Burger King’s new subway ad can whet your appetite.

February 1, 2017July 5, 2017
Eugenia Nazarova
Burger King, famous American global chain of hamburger fast food restaurants, has come up with a smart solution of using the subway luggage shelves to create an optical illusion as if burgers are gril... Read More
How to add value to your direct mail campaign. An alarming letter!

How to add value to your direct mail campaign. An alarming letter!

November 30, 2016November 30, 2016
Eugenia Nazarova
When in doubt if direct mail marketing is useful today, I recommend you pay attention to this example. The Swedish alarm company Sector Alarm has recently come up with an interesting idea for its dire... Read More
Van Gogh Bnb: the secret of successful campaign.

Van Gogh Bnb: the secret of successful campaign.

October 5, 2016October 20, 2016
Eugenia Nazarova
The ad campaign that has grabbed my attention this week is the ‘Van Gogh Bnb,’ a project that was created to arouse people’s interest in the ‘Van Gogh’s Bedrooms,’ a temporary exhibition h... Read More
TAKE5 Candy Bar: the first-ever playable packaging.

TAKE5 Candy Bar: the first-ever playable packaging.

September 28, 2016October 20, 2016
Eugenia Nazarova
Hershey, the famous confectionery brand has recently launched ‘Remixer,’a limited-edition package for its TAKE5 bar that allows to create music with no app required! You might notice the rise of Â... Read More
Enjoy your morning coffee while reading a  newspaper.

Enjoy your morning coffee while reading a newspaper.

September 22, 2016September 22, 2016
Eugenia Nazarova
With the Headline Coffee, a new subscription box from the Toronto Star, Canada’s largest newspaper, you can get your coffee straight to your door! Every month you have the opportunity to explore... Read More
Coca-cola makes us feel the magic.

Coca-cola makes us feel the magic.

September 14, 2016September 19, 2016
Eugenia Nazarova
To let the magic begin, Coca-Cola invited Justin Flom, a famous American magician to perform in its new ‘Taste the magic’ ad. When you think about emotional marketing, such brand as Coca-Cola imme... Read More
Best way to communicate joy!

Best way to communicate joy!

February 16, 2016September 12, 2016
Eugenia Nazarova
The Muchimuchi agency in Paris has created an emoji-inspired Direct Marketing campaign to mark joy and happiness with its clients and suppliers! The recipe of this campaign is quite simple: ‘A touch... Read More
Sephora presented the first ever live face projection mapping show.

Sephora presented the first ever live face projection mapping show.

January 26, 2016January 26, 2016
Eugenia Nazarova
Several months ago in Spain Sephora created its marvelous digital campaign to launch Kat Von D Beauty makeup line. Let’s take a look at how woman’s face turns into an incredible real-time face pro... Read More

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