Category: Design
Learn from #IHob’s Mistakes: Lessons from a Social Media Marketing Campaign (Guest Post by Sedale McCall)
IHOP’s campaign to rebrand as ‘IHOb’ created a huge buzz on Twitter. But did it increase IHOP’s sales? Or was it just a social media moment in time? The answer might surprise y... Read More
Burger King’s new subway ad can whet your appetite.
Burger King, famous American global chain of hamburger fast food restaurants, has come up with a smart solution of using the subway luggage shelves to create an optical illusion as if burgers are gril... Read More
How to add value to your direct mail campaign. An alarming letter!
When in doubt if direct mail marketing is useful today, I recommend you pay attention to this example. The Swedish alarm company Sector Alarm has recently come up with an interesting idea for its dire... Read More
Van Gogh Bnb: the secret of successful campaign.
The ad campaign that has grabbed my attention this week is the ‘Van Gogh Bnb,’ a project that was created to arouse people’s interest in the ‘Van Gogh’s Bedrooms,’ a temporary exhibition h... Read More
TAKE5 Candy Bar: the first-ever playable packaging.
Hershey, the famous confectionery brand has recently launched ‘Remixer,’a limited-edition package for its TAKE5 bar that allows to create music with no app required! You might notice the rise of Â... Read More
Enjoy your morning coffee while reading a newspaper.
With the Headline Coffee, a new subscription box from the Toronto Star, Canada’s largest newspaper, you can get your coffee straight to your door! Every month you have the opportunity to explore... Read More
Coca-cola makes us feel the magic.
To let the magic begin, Coca-Cola invited Justin Flom, a famous American magician to perform in its new ‘Taste the magic’ ad. When you think about emotional marketing, such brand as Coca-Cola imme... Read More
Best way to communicate joy!
The Muchimuchi agency in Paris has created an emoji-inspired Direct Marketing campaign to mark joy and happiness with its clients and suppliers! The recipe of this campaign is quite simple: ‘A touch... Read More