Category: Design
How to add value to your direct mail campaign. An alarming letter!
When in doubt if direct mail marketing is useful today, I recommend you pay attention to this example. The Swedish alarm company Sector Alarm has recently come up with an interesting idea for its dire... Read More
Van Gogh Bnb: the secret of successful campaign.
The ad campaign that has grabbed my attention this week is the ‘Van Gogh Bnb,’ a project that was created to arouse people’s interest in the ‘Van Gogh’s Bedrooms,’ a temporary exhibition h... Read More
TAKE5 Candy Bar: the first-ever playable packaging.
Hershey, the famous confectionery brand has recently launched ‘Remixer,’a limited-edition package for its TAKE5 bar that allows to create music with no app required! You might notice the rise of Â... Read More
Enjoy your morning coffee while reading a newspaper.
With the Headline Coffee, a new subscription box from the Toronto Star, Canada’s largest newspaper, you can get your coffee straight to your door! Every month you have the opportunity to explore... Read More
Coca-cola makes us feel the magic.
To let the magic begin, Coca-Cola invited Justin Flom, a famous American magician to perform in its new ‘Taste the magic’ ad. When you think about emotional marketing, such brand as Coca-Cola imme... Read More
Best way to communicate joy!
The Muchimuchi agency in Paris has created an emoji-inspired Direct Marketing campaign to mark joy and happiness with its clients and suppliers! The recipe of this campaign is quite simple: ‘A touch... Read More
Sephora presented the first ever live face projection mapping show.
Several months ago in Spain Sephora created its marvelous digital campaign to launch Kat Von D Beauty makeup line. Let’s take a look at how woman’s face turns into an incredible real-time face pro... Read More
Lenovo’s transformer clothes.
When tech meets fashion, incredible and crazy things might happen, as for example, a screen Jacket by Lenovo, a jacket that turns into a projector screen. Lenovo France has recently introduced its lat... Read More