Category: Culture and Formation
P&G has launched #WeSeeEqual digital campaign linked to International Women’s Day.
Procter and Gamble’s new corporate ad campaign was done in support of gender equality and women’s rights because ‘Equal pay doesn’t care who demands it.’ A gender equal world is a better... Read More
Put your stuff back to work!
This is the title of the Goodwill’s new public service advertisements (PSAs) for the US aiming to encourage people #DonateStuffCreateJobs. You might have heard of Goodwill (or Goodwill Industries In... Read More
Van Gogh Bnb: the secret of successful campaign.
The ad campaign that has grabbed my attention this week is the ‘Van Gogh Bnb,’ a project that was created to arouse people’s interest in the ‘Van Gogh’s Bedrooms,’ a temporary exhibition h... Read More
The funnest way for kids to apply sunscreen!
The skincare brand Nivea has recently come up with a genius idea to protect children from the sun’s harmful UV rays by creating the SunSlide – an entertaining way to apply sunblock! With s... Read More
Do you still want to buy this two euro T-shirt?
Fashion Revolution, a non-profit organization, has conducted a social experiment in Berlin to show people the true cost of cheap fashion clothes. When it comes to fashion, we’re eager to look stylis... Read More
Whiskas opens the Kitten Kollege.
Whiskas, the cat-food brand owned by Mars, seems to know how to grab our attention. The brand offers a completely new approach in its communication strategy, by creating the “Kitten Kollege” onlin... Read More
Are you eager to expand your career horizons?
I get amazed any time when I see Ambient or Guerrilla marketing ads, they never stop surprising me. This time what has caught my eye is the campaign held by Edith Cowan University in Australia to help... Read More
Ferrari – a brand experience.
If you are fond of racing cars and you are in Italy I recommend that you should visit the legendary Ferrari at “Ferrari – Genius and Secrets” exhibition in Maranello. I went there th... Read More