Tour n’ Cure launched #StopTheWait campaign starring Lionel Messi.

If you’re looking for an interesting example of medical tourism campaign, Tour n’ Cure’s #StopTheWait is definitely worth your attention. #StopTheWait is an initiative launched to eradicate Hepatitis C worldwide. In collaboration with Leo Messi, Barcelona star and #TourNCure’s Global Ambassador, the campaign is sure to get more resonance. To learn more, go on reading!

Medical tourism has gained popularity in recent years as people decide to get medical treatment abroad as an alternative option for high quality and affordable healthcare, and absence of waiting lists. They can also enjoy the opportunity to travel overseas.

Developing a solid marketing strategy to increase brand awareness and consumer engagement is vital for any business, and medical tourism industry is no exception. Among noumerous marketing techniques that can be used, digital marketing is considered to be one of the best and effective tools for medical tourism. It allows you to better reach the right target audience with the right messaging and enables to measure the direct effectiveness of the ads. It raises the chances that the right person sees the right ad at the right time. It also expands your service to the regional, national and international market.

With digital marketing tools you can encourage your target audience to take action, visit your website to get more information about your products/services and provide feedback, and by using social media share buttons on your website or social media channels, visitors can share your content fairly quickly. It is important to create a powerful content that people can comment on and share online all the time.

Social media is also a great method that helps you successfully connect with your audience through e-mail, invite people to join your Facebook page or community.

Tour n’ Cure #StopTheWait (via)

Here is an example of digital marketing campaign that was created by BBDO Egypt for Prime Pharma’s Tour n’Cure #StopTheWait initiative in partnership with the Leo Messi Foundation aiming to lead the global effort to get rid of Hepatitis C.

In particular, the ad starts with the voiceover telling that a lot has happened in the past two years, showing Messi as an example. For this period of time he lost some finals and won some more, he scored 120 goals with the support of his team, he traveled the world in 64 days, got bunch of titles, he got injured, cured and healed, but in the meantime Melanie has been waiting just like 100 million like her who are forced to wait over two years to start their treatment for Hepatitis C.

Then Messi appears saying ‘Everything that I’ve achieved in the past two years wouldn’t make sense if we couldn’t work together to change Melanie’s life and others like her. No one should wait for the treatment. #StopTheWait.’ It’s essential that we should act like Messi!

The ad finishes with the text line ‘Come to Egypt for an affordable cure with zero waiting time. Start your treatment now www.tourncure.com

If you’re curious you can also watch the campaign on Social Media Channels such as Facebook, Twitter and Instagram.

As Tour n’ Cure website regards ‘For every 1,000 supporters to the #StopTheWait cause, Tour n’ Cure will provide free treatment to one patient.

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To my mind, it is a great campaign with a strong message. Let’s put an end to the waiting lists of people waiting for medication. #StopTheWait.” What do you think of it? 🙂

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Share your beer with your loved one this Valentine’s Day.

If you’re looking for some inspiration for St. Valentine’s day, why not check out the DualPour, the cute gadget by Grain Belt?

Love doesn’t make the world go ‘round. Love is what makes the ride worthwhile.

– Franklin P. Jones

Valentine’s Day is just around the corner and it’s a perfect occasion to express your love and give surprise to your sweetheart. So Grain Belt, an iconic American beer brand, has recently invented the Dual Pour, an easy and romantic way to share your love and beer with your special someone!🍻💝

Grain Belt: The Dual Pour (via)

In particular, Grain Belt in partnership with ad agency Colle+McVoy have created a product that is simple and intuitive – a special red beer cap that allows to pour one beer into two glasses at the same time. Nothing says ‘I love you’ like half your beer.

This beer accessory was made by a 3D printer in ‘pinkish red, richly colored nylon plastic with a smooth finish’ and you can get yours at DualPour’s website.

Watch the video below and share your views! 🙂

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Experience amazement with a new Lexus ’Man and Machine’ ad!

To promote the all-new LC 500 and introduce its new global tagline ‘Experience Amazing,’ Lexus invites you to experience the vehicle like never before! The ‘Man and Machine’ Super Bowl 51 ad will definitely inspire you to test-drive this luxury sports coupe!

You might expect the ad which only dazzles you with the stylish and eye-catching latest Lexus model. Instead, the brand decided to do something unusual – by inviting Lil’ Buck, a professional dancer, to perform in its new ‘Man and Machine’ ad to showcase the special bond between a man and his car.👨🚘

 

Lexus ‘Man and Machine’ (via)

The commercial opens with fast cut shots of Lil’ Buck, who jooks his way to Sia’s song “Move Your Body” from her latest album, and a machine, the new 2017 Lexus LC 500 coupe, depicted along with his dancing. As the ad goes on we see both, a man and machine, on a split screen, showing the parallels between the versatility of human body movements and the power and athleticism of the vehicle.

Machines don’t have emotions,’ says British actress Minnie Driver in the voice-over, ‘But the rare few can inspire them.’ There is nothing better than communicating your emotions through your dance!

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Brilliant concept and very good execution! An exciting part of the ad that I like most is where Lil Buck slithering into the Lexus by challenging gravity and when he dances on the walls around the vehicle. Incredible. Isn’t it? 😉

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Burger King’s new subway ad can whet your appetite.

Burger King, famous American global chain of hamburger fast food restaurants, has come up with a smart solution of using the subway luggage shelves to create an optical illusion as if burgers are grilled directly in the subway car. You can experience it in South Korea.

Subway rides can be long, monotonous and boring. Commuters are often glued to their handheld devices to kill time without noticing anything around. It’s time to look up and shut down all these displays. Burger King takes you into the world of its juicy flame-grilled burgers!🍔🍔🍔

Just looking at these new tantalizing posters placed on the subway shelves makes your mouth water and you can hardly keep yourself from taking the patty. It can also arouse a desire to get off the train and rush to the nearest Burger King restaurant.

Burger King: The Subway Grill Shelf (via)

This juicy patty is an optical illusion to tease your stomach. In particular, an entire train has been packed with a series of Burger King posters and riders watch as if patties being grilled on the subway luggage shelves right in front of their eyes. Who can resist this yummy and appetizing burger? Not me, that’s for sure! 😉

Burger King: The Subway Grill Shelf (via)

This idea crossed Dongeon Lee’s mind, a student from the Hongik University in Seoul and was brought to life by the ad agency Cheil, South Korea for Burger King. What do you think of it? 🙂

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Student released a spec spot for Adidas that has become viral.

Eugen Merher, a student at the Filmakademie Baden-Württemberg in Germany has recently released ‘Break Free,’ a touching spec spot for a famous sport brand Adidas that will not leave you indifferent. A special thank to Carola, a blogger who called my attention to this spot. Watch the video and share your views!

We are used to watching Adidas ads that demonstrate the latest and trendiest shoe models. But the ‘Break Free’ focuses on a story of an old man who has an extraordinary willpower and the burning desire to surpass his own limits!

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In this touching ad we see a former marathon runner living in a retirement home who one day finds his old pair of Adidas sneakers which motivates him to ‘break free’ from his boring routine and inspires him to keep running in spite of all obstacles.

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I think, this spec spot perfectly highlights the Adidas as a brand that is well-known for the love to challenge the impossible because as its slogan shows “Impossible is nothing.”🏆🏅🏆🏅

Impossible is just a big word thrown on around by small men
who find it easier to live in the world they have been given
than to explore the power they have to change it.
Impossible is not a fact.
It’s an opinion.
Impossible is not a declaration.
It’s a dare.
Impossible is potential.
Impossible is temporary.
Impossible is nothing.

― Muhammad Ali,
the legendary boxer

Believe in yourself even when no one else does and always keep moving towards your dream! 🙂

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KLM serves the Bonding Buffet to connect people at Christmas.

Another brilliant example of festive campaign 2016, that I am looking forward to telling you about, is the ‘Bonding Buffet’ hosted by KLM Royal Dutch Airlines to bring people together at Christmas. Many thanks to my friend Sabrina, who is also an amazing blogger, for letting me know about this campaign.

The holiday season is the time for joy, celebration and spending time with those we love, but what if you’re alone at the airport?

Airports at Christmas can be very chaotic and crowded as people long to get home for the holidays, but many people spend their transfer time alone – often reading a book, checking their phones, or surfing the web on the airport wi-fi to kill time.

KLM: the ‘Bonding Buffet’ (via)

So, the airline company KLM decided to do something extraordinary to get people in the Christmas mood and bring them together while waiting for boarding at Amsterdam Airport Schiphol. Thus, the idea of hosting the ‘Bonding Buffet’ was born.

In particular, KLM, together with Advertising agency DDB & Tribal Amsterdam installed a large table with a Christmas dinner served on top of a 4.5 metre high at the airport. Passengers soon realized what they needed to do to get it down. When all the stools, equipped with a pressure sensor were occupied, the table was fully lowered, so people could start the dinner.

The result is that lots of people of different nationalities bonded with each other over the table had fun and made selfies.

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I find this initiative stunning! What can be better than spending time together over the meal? What do you think of it? 😉

Happy Holidays!⛄️🎄🎁🎉🍾

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Top 5 Christmas ads 2016: from M&S to Duracell!

It’s that time of year again when brands come back with their festive-themed ad campaigns. Here’s my selection of some Christmas ads that I like most! Enjoy and share your views!☃️

Oh, the weather outside is frightful
But the fire is so delightful
And since we’ve no place to go
Let it snow, let it snow, let it snow

Michael Bublé
a Canadian singer

Top 5 Christmas ads 2016

Can you believe that it is only a few days left until Christmas day and less than 2 weeks until New Year’s Day, the holidays full of joy, gifts, meetings with family and friends that we are looking forward to! How fast time flies!

While making the final preparations for the holidays – last minute shopping, wrapping gifts and so on, I suggest you take a look at these ads that will help you feel more Christmassy:

1. Mercedes-Benz #Sprinter wish us a Merry Christmas in its ‘Amazing Xmas lights’ ad commercial that aimed to bring the holiday season feeling into our home. You can see how one of the family homes was turned into a huge Christmas light show! This idea is worth taking into account! 😉

This amazing ad was done by the ad agency Fischer Appelt Germany and released by the light artist Richard Holdman.

 

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2. Have you ever met Mrs Claus, Santas’ wife? She is a star of the Marks and Spencer’s ‘Christmas with Love’ ad campaign done by the RKCR/ Y&R London in which Mrs Claus receives a letter from a young boy called Jake. He asks her to help him do something special to his sister! We see her flying from Lapland to London in her helicopter to deliver a gift!

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3. Meet #BusterTheBoxer in the new 2-minute John Lewis Christmas TV commercial created by London agency adam&eveDDB which shows us ‘gifts that everyone will love.’ The ad tells a story of a boxer named Buster who isn’t the only one with a passion for bouncing. This ad is sure to put a smile on your face! 🙂

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4. Duracell comes back to the Star Wars universe with a new heart-warming ad titled ‘How the Rebels Saved Christmas,’ tied to the release of ‘Rogue One: A Star Wars Story’ featuring a group of young brave rebels who do their best to deliver one powerful Christmas gift to their friend’s galaxy.

The ad was done by Anomaly to drive donations to Children’s Miracle Network hospitals.

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5. Don’t worry about Christmas gifts delivery, Santa, you deserves a break – #SantasBigBreak! Takealot.com will take good care of it! Enjoy this amazing commercial done by M&C Saatchi Abel, Cape Town, South Africa.

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May you find more smiles on your face this Christmas and may each new day bring you moments to cherish! Merry Christmas and a Happy New Year!⛄️🎄🎁🎉

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#CreateCourage no matter what with ‘Rogue One: A Star Wars Story’ new spot.

If you are a huge fan of Star Wars, it’s not surprising that you are counting down the days until #RogueOne blasts into cinemas. While waiting, I suggest you watch this touching commercial from the Globe Telecom, Philippines’ leading telecommunications company. May the heartwarming feeling be with you! 

You might have heard that the upcoming ‘Rogue One’ is not a sequel to the last year’s ‘The Force Awakens.’ ‘Rogue Oneis the first standalone film in the new Star Wars Anthology series that promises to take you on an all-new epic outer space adventure. In fact, it is set ‘a long time ago, in a galaxy far, far away’ between the events of ‘Revenge of the Sith’ and ‘A New Hope’ and the plot centers around a team of rebels that are on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon, capable to destroy an entire planet. This event, vital in the Star Wars timeline, challenges ordinary people to come together to be courageous and to do extraordinary things, becoming a part of something greater.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Inspired by the movie, Globe Telecom in partnership with Disney Southeast Asia and Publicis JimenezBasic have launched a new ad that inspires people to #CreateCourage for something greater in a daily life.

The ad focuses on a daily routine of two siblings, an elder brother and his sister, who are both big Star Wars fans. We see a boy in a Star Wars hoodie while a girl in her Stormtrooper helmet which she wears whatever she does, wherever she goes: at school, at home or riding her bike, dancing and even watching a Rogue One. As the story progresses, we find out that she wears it for a reason.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

In the final seconds of the ad we watch her enter the classroom at school. Her classmates in Stormtrooper helmets are rising from their seats, she takes off her helmet and everybody realizes what she hides behind a Stormtrooper helmet. The ad ends with a tagline ‘Create. Courage. Create. Wonderful’ which means that small gestures of kindness and concern can mean so much to people, give them a feeling of support. Actions speak louder than words!

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Enjoy the video 🙂

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The key message of the campaign is to encourage people to donate to the Philippine General Hospital’s pediatric clinic rehabilitation and to lift spirits and give courage to their young patients.

In addition, Star Wars fans can partecipate in a special contest with a chance to win a trip to the Star Wars Celebration 2017 in Florida, USA! To enter they need to post photos of themselves in a Stormtrooper helmet on Facebook or Twitter profiles using the #CreateCourage and #RogueOnePH hashtags and complete this sentence in the caption: “#CreateCourage to __________.” (for more details see Globe’s website) Awesome, isn’t it?

I find this campaign stunning and I think it is so great that brands support a good cause! What do you think of it? 😉

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Put your stuff back to work!

This is the title of the Goodwill’s new public service advertisements (PSAs) for the US aiming to encourage people #DonateStuffCreateJobs.

You might have heard of Goodwill (or Goodwill Industries International, Inc.), a network of 164 independent non-profit charitable organizations governed by a voluntary board of directors, operating in the United States, Canada and 13 other countries including South Korea, Venezuela, Brazil and Italy. Goodwill’s mission is to provide job training, employment placement and other community-based services for all job seekers (yourth, seniors, veterans, people with disabilities and other specialized needs) who face employment challenges by selling donated clothing and household goods to Goodwill Retail Stores and shop online. 👠🎸💻

goodwill-stiletto
Goodwill: Stiletto (via)

To spread the word about its concept Goodwill in partnership with the Ad Council and ad agency VML  New York that created this project pro bono, have launched a new PSA campaign showing people that everybody can do the best to help those in need. It makes all the difference with a simple action.

goodwill-guitar
Goodwill: Guitar (via)

In the spot you can see a series of images that shows miniature figurines in action that are occupied in a variety of skilled jobs, alongside life-size donated items that can help fund job training and placement opportunities in your community. The spot ends with the tagline, “Donate Stuff. Create Jobs.” and direct you to visit Goodwill website to find the nearest Goodwill donation center.

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I find this initiative great. The best thing we all can do is help others reach their dreams. What do you think of it? 😉

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How to add value to your direct mail campaign. An alarming letter!

When in doubt if direct mail marketing is useful today, I recommend you pay attention to this example. The Swedish alarm company Sector Alarm has recently come up with an interesting idea for its direct mail – an alarming letter – to grab consumer’s attention and showcase its service. To find out more, continue reading!

You might think that direct mail has gone the way of the dinosaur, but it is not true. It is not a forgotten form of advertising either! Companies continue using ‘old-school’ techniques including direct mail because they know that they still work.

Sector Alarm An Alarming Letter

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Despite the rise of digital media, direct mail is still a viable and effective strategy in the marketing mix: it is more personalized and tailored for a specific audience but it also an awesome tool that allows to deliver a tangible message to your target audience and encourage interaction.

Just like any other marketing tactics, direct mail is continually changing and evolving alongside the tremendous advances in technology to create a unique and powerful bond with the audience.

Nowadays making your direct mail piece stand out amongst the others and getting your brand noticed isn’t as simple as it used to be. Today consumers are bombarded with countless emails and advertisements every single day while they respond to only a few of them. People spend less than a minute scanning your message before they decide whether it’s worth their time and effort to read it.

Sector Alarm An Alarming Letter

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So, to create an immediate impact on potential consumers and to arouse their curiosity about the service, the Sector Alarm partnering with agency Milk have recently created an alarming letterthe direct mail that you won’t ignore! How did they succeed in it? By installing an alarm in an envelope that goes off when the letter is opened. Who doesn’t react to the sound of an alarm?

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To my mind, it is a perfect example of how direct mail can be a powerful and effective marketing tool that, when executed properly, delivers great results for your business. Don’t overlook the power of direct mail! 📬📩 🙂

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