Student released a spec spot for Adidas that has become viral.

Eugen Merher, a student at the Filmakademie Baden-Württemberg in Germany has recently released ‘Break Free,’ a touching spec spot for a famous sport brand Adidas that will not leave you indifferent. A special thank to Carola, a blogger who called my attention to this spot. Watch the video and share your views!

We are used to watching Adidas ads that demonstrate the latest and trendiest shoe models. But the ‘Break Free’ focuses on a story of an old man who has an extraordinary willpower and the burning desire to surpass his own limits!

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In this touching ad we see a former marathon runner living in a retirement home who one day finds his old pair of Adidas sneakers which motivates him to ‘break free’ from his boring routine and inspires him to keep running in spite of all obstacles.

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I think, this spec spot perfectly highlights the Adidas as a brand that is well-known for the love to challenge the impossible because as its slogan shows “Impossible is nothing.”🏆🏅🏆🏅

Impossible is just a big word thrown on around by small men
who find it easier to live in the world they have been given
than to explore the power they have to change it.
Impossible is not a fact.
It’s an opinion.
Impossible is not a declaration.
It’s a dare.
Impossible is potential.
Impossible is temporary.
Impossible is nothing.

― Muhammad Ali,
the legendary boxer

Believe in yourself even when no one else does and always keep moving towards your dream! 🙂

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KLM serves the Bonding Buffet to connect people at Christmas.

Another brilliant example of festive campaign 2016, that I am looking forward to telling you about, is the ‘Bonding Buffet’ hosted by KLM Royal Dutch Airlines to bring people together at Christmas. Many thanks to my friend Sabrina, who is also an amazing blogger, for letting me know about this campaign.

The holiday season is the time for joy, celebration and spending time with those we love, but what if you’re alone at the airport?

Airports at Christmas can be very chaotic and crowded as people long to get home for the holidays, but many people spend their transfer time alone – often reading a book, checking their phones, or surfing the web on the airport wi-fi to kill time.

KLM: the ‘Bonding Buffet’ (via)

So, the airline company KLM decided to do something extraordinary to get people in the Christmas mood and bring them together while waiting for boarding at Amsterdam Airport Schiphol. Thus, the idea of hosting the ‘Bonding Buffet’ was born.

In particular, KLM, together with Advertising agency DDB & Tribal Amsterdam installed a large table with a Christmas dinner served on top of a 4.5 metre high at the airport. Passengers soon realized what they needed to do to get it down. When all the stools, equipped with a pressure sensor were occupied, the table was fully lowered, so people could start the dinner.

The result is that lots of people of different nationalities bonded with each other over the table had fun and made selfies.

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I find this initiative stunning! What can be better than spending time together over the meal? What do you think of it? 😉

Happy Holidays!⛄️🎄🎁🎉🍾

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Top 5 Christmas ads 2016: from M&S to Duracell!

It’s that time of year again when brands come back with their festive-themed ad campaigns. Here’s my selection of some Christmas ads that I like most! Enjoy and share your views!☃️

Oh, the weather outside is frightful
But the fire is so delightful
And since we’ve no place to go
Let it snow, let it snow, let it snow

Michael Bublé
a Canadian singer

Top 5 Christmas ads 2016

Can you believe that it is only a few days left until Christmas day and less than 2 weeks until New Year’s Day, the holidays full of joy, gifts, meetings with family and friends that we are looking forward to! How fast time flies!

While making the final preparations for the holidays – last minute shopping, wrapping gifts and so on, I suggest you take a look at these ads that will help you feel more Christmassy:

1. Mercedes-Benz #Sprinter wish us a Merry Christmas in its ‘Amazing Xmas lights’ ad commercial that aimed to bring the holiday season feeling into our home. You can see how one of the family homes was turned into a huge Christmas light show! This idea is worth taking into account! 😉

This amazing ad was done by the ad agency Fischer Appelt Germany and released by the light artist Richard Holdman.

 

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2. Have you ever met Mrs Claus, Santas’ wife? She is a star of the Marks and Spencer’s ‘Christmas with Love’ ad campaign done by the RKCR/ Y&R London in which Mrs Claus receives a letter from a young boy called Jake. He asks her to help him do something special to his sister! We see her flying from Lapland to London in her helicopter to deliver a gift!

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3. Meet #BusterTheBoxer in the new 2-minute John Lewis Christmas TV commercial created by London agency adam&eveDDB which shows us ‘gifts that everyone will love.’ The ad tells a story of a boxer named Buster who isn’t the only one with a passion for bouncing. This ad is sure to put a smile on your face! 🙂

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4. Duracell comes back to the Star Wars universe with a new heart-warming ad titled ‘How the Rebels Saved Christmas,’ tied to the release of ‘Rogue One: A Star Wars Story’ featuring a group of young brave rebels who do their best to deliver one powerful Christmas gift to their friend’s galaxy.

The ad was done by Anomaly to drive donations to Children’s Miracle Network hospitals.

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5. Don’t worry about Christmas gifts delivery, Santa, you deserves a break – #SantasBigBreak! Takealot.com will take good care of it! Enjoy this amazing commercial done by M&C Saatchi Abel, Cape Town, South Africa.

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May you find more smiles on your face this Christmas and may each new day bring you moments to cherish! Merry Christmas and a Happy New Year!⛄️🎄🎁🎉

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#CreateCourage no matter what with ‘Rogue One: A Star Wars Story’ new spot.

If you are a huge fan of Star Wars, it’s not surprising that you are counting down the days until #RogueOne blasts into cinemas. While waiting, I suggest you watch this touching commercial from the Globe Telecom, Philippines’ leading telecommunications company. May the heartwarming feeling be with you! 

You might have heard that the upcoming ‘Rogue One’ is not a sequel to the last year’s ‘The Force Awakens.’ ‘Rogue Oneis the first standalone film in the new Star Wars Anthology series that promises to take you on an all-new epic outer space adventure. In fact, it is set ‘a long time ago, in a galaxy far, far away’ between the events of ‘Revenge of the Sith’ and ‘A New Hope’ and the plot centers around a team of rebels that are on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon, capable to destroy an entire planet. This event, vital in the Star Wars timeline, challenges ordinary people to come together to be courageous and to do extraordinary things, becoming a part of something greater.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Inspired by the movie, Globe Telecom in partnership with Disney Southeast Asia and Publicis JimenezBasic have launched a new ad that inspires people to #CreateCourage for something greater in a daily life.

The ad focuses on a daily routine of two siblings, an elder brother and his sister, who are both big Star Wars fans. We see a boy in a Star Wars hoodie while a girl in her Stormtrooper helmet which she wears whatever she does, wherever she goes: at school, at home or riding her bike, dancing and even watching a Rogue One. As the story progresses, we find out that she wears it for a reason.

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

In the final seconds of the ad we watch her enter the classroom at school. Her classmates in Stormtrooper helmets are rising from their seats, she takes off her helmet and everybody realizes what she hides behind a Stormtrooper helmet. The ad ends with a tagline ‘Create. Courage. Create. Wonderful’ which means that small gestures of kindness and concern can mean so much to people, give them a feeling of support. Actions speak louder than words!

Globe Telecom: #CreateCourage – Rogue One: A Star Wars Story (via)

Enjoy the video 🙂

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The key message of the campaign is to encourage people to donate to the Philippine General Hospital’s pediatric clinic rehabilitation and to lift spirits and give courage to their young patients.

In addition, Star Wars fans can partecipate in a special contest with a chance to win a trip to the Star Wars Celebration 2017 in Florida, USA! To enter they need to post photos of themselves in a Stormtrooper helmet on Facebook or Twitter profiles using the #CreateCourage and #RogueOnePH hashtags and complete this sentence in the caption: “#CreateCourage to __________.” (for more details see Globe’s website) Awesome, isn’t it?

I find this campaign stunning and I think it is so great that brands support a good cause! What do you think of it? 😉

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Put your stuff back to work!

This is the title of the Goodwill’s new public service advertisements (PSAs) for the US aiming to encourage people #DonateStuffCreateJobs.

You might have heard of Goodwill (or Goodwill Industries International, Inc.), a network of 164 independent non-profit charitable organizations governed by a voluntary board of directors, operating in the United States, Canada and 13 other countries including South Korea, Venezuela, Brazil and Italy. Goodwill’s mission is to provide job training, employment placement and other community-based services for all job seekers (yourth, seniors, veterans, people with disabilities and other specialized needs) who face employment challenges by selling donated clothing and household goods to Goodwill Retail Stores and shop online. 👠🎸💻

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Goodwill: Stiletto (via)

To spread the word about its concept Goodwill in partnership with the Ad Council and ad agency VML  New York that created this project pro bono, have launched a new PSA campaign showing people that everybody can do the best to help those in need. It makes all the difference with a simple action.

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Goodwill: Guitar (via)

In the spot you can see a series of images that shows miniature figurines in action that are occupied in a variety of skilled jobs, alongside life-size donated items that can help fund job training and placement opportunities in your community. The spot ends with the tagline, “Donate Stuff. Create Jobs.” and direct you to visit Goodwill website to find the nearest Goodwill donation center.

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I find this initiative great. The best thing we all can do is help others reach their dreams. What do you think of it? 😉

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How to add value to your direct mail campaign. An alarming letter!

When in doubt if direct mail marketing is useful today, I recommend you pay attention to this example. The Swedish alarm company Sector Alarm has recently come up with an interesting idea for its direct mail – an alarming letter – to grab consumer’s attention and showcase its service. To find out more, continue reading!

You might think that direct mail has gone the way of the dinosaur, but it is not true. It is not a forgotten form of advertising either! Companies continue using ‘old-school’ techniques including direct mail because they know that they still work.

Sector Alarm An Alarming Letter

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Despite the rise of digital media, direct mail is still a viable and effective strategy in the marketing mix: it is more personalized and tailored for a specific audience but it also an awesome tool that allows to deliver a tangible message to your target audience and encourage interaction.

Just like any other marketing tactics, direct mail is continually changing and evolving alongside the tremendous advances in technology to create a unique and powerful bond with the audience.

Nowadays making your direct mail piece stand out amongst the others and getting your brand noticed isn’t as simple as it used to be. Today consumers are bombarded with countless emails and advertisements every single day while they respond to only a few of them. People spend less than a minute scanning your message before they decide whether it’s worth their time and effort to read it.

Sector Alarm An Alarming Letter

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So, to create an immediate impact on potential consumers and to arouse their curiosity about the service, the Sector Alarm partnering with agency Milk have recently created an alarming letterthe direct mail that you won’t ignore! How did they succeed in it? By installing an alarm in an envelope that goes off when the letter is opened. Who doesn’t react to the sound of an alarm?

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To my mind, it is a perfect example of how direct mail can be a powerful and effective marketing tool that, when executed properly, delivers great results for your business. Don’t overlook the power of direct mail! 📬📩 🙂

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BMW launched ‘The Moving Billboard’ to get your car ready for winter!

With winter on its way, it’s time to start preparing your vehicle for winter driving. To raise awareness about the benefits of winter tyres, BMW and AIR Brussels created ‘The Moving Billboard.’

Winter weather can be unpredictable and make driving treacherous and stressful. Ice, snow, freezing rain and fog increase the risks on roads. This is where winter tires come into play.

In most EU countries, including Belgium, winter tyres for cars are not mandatory. However, experts recommend you switch your tyres from summer to winter. When the temperature drops below 7°C, even if there is no snow, summer tyres become less efficient and winter tyres are much better adapted to winter conditions as they have special rubber compounds designed to improve traction, handling and braking not only on snow, slush and ice but also on wet and frozen roads.🚘🌨🌧

 

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BMW: The Moving Billboard (via)

To reveal the difference, BMW in partnership with agency Air Brussels have created ‘The Moving Billboard,’ a billboard that tells you about the advantages of winter tyres and demonstrates them.

The idea is as follows: a seemingly ordinary billboard was installed alongside a busy road in Brussels, so when drivers stop in front of a red light, the billboard suddenly starts moving backwards, showing the message on the screen: ‘In winter you would only have stopped here.’ This means that driving a car with winter tyres is less risky and the braking distance is shorter.

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Take care of yourselves and others on the road! How about swapping your summer tyres for winter ones? 😉

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London seen with new eyes thanks to Bose’s new spot.

Could you imagine a buzzing metropolis like London without noise, traffic jams and crowds of people? This surreal image can become a reality in the new ‘Get Closer’ TV ad for Bose by Grey London.

The only living soul in the spot is Maëva Berthelot, a well-known dancer from London, who moves to a electro-R&B track called ‘Alchemy’ by TĀLĀ and to a routine by renowned choreographer Simeon Qsyea through the completely deserted iconic locations of the UK’s capital: the London Underground, Regent Street, Shoreditch markets and Piccadilly Circus.

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Bose: Get Closer (via)

And just at the end of the spot you can see people and traffic suddenly appear and you realise that dancing in the empty streets was her flight of fancy. Maëva saw nothing around in overcrowded Piccadilly Circus wearing her new Bose QC35 wireless headphones with the noise cancelling effects and she seemed to be in her own world so that nothing comes between her and her music. What a smart way to promote the headphones, isn’t it? 😉 💃🏽🎧

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Bose: Get Closer (via)

Are you curious to know how the video was shot in the empty town? According to Grey’s website they managed to shut off streets for filming for some minutes at a time to allow helicopters to shoot the performance in the early morning.📹🎥🚁

Enjoy watching this fantastic video and let me know your view. 🙂

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How to make your day a bit special: welcome to the breakfast-in-bed-boat!

Mornings can be tough sometimes. When the alarm clock rings, the last thing you want to do is to leave your cozy warm bed. That’s why Quaker has recently invented the breakfast-in-bed-boat to make your mornings more enjoyable and this boat will even brings you straight to work!

How many times have you heard the phrase that ‘breakfast is the most important meal of the day so don’t skip it’. The expected response might be that it is hard enough getting out of bed in time in the morning, much less finding time to make breakfast! You often underestimate the value of breakfast and that’s a big mistake!

quaker
Quaker: Breakfast-in-bed-boat (via)

Even though, breakfast falls quite low on your list of priorities, it will takes just a few minutes to have a healthy and nutritious breakfast that can really make a difference to your day.

Countless studies have shown that breakfast is really a great way to start off the morning: it helps recharge your body’s batteries by providing you with necessary energy and nutrients you need to kick-off your day. Furthermore, it also can improve your memory and concentration levels and can help you manage your weight and boost your metabolism.

Therefore, the idea of the Breakfast-in-bed-boat was born. No more worries about being late for work due to traffic jams, missing your bus or skipping breakfast. Now you can stay in bed and enjoy your breakfast while going to work, completely relaxed. ⚓️🚣🍴

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Would you like to float in the Quaker Oatmeal breakfast-in-bed-boat right to work? 😉

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Van Gogh Bnb: the secret of successful campaign.

The ad campaign that has grabbed my attention this week is the ‘Van Gogh Bnb,’ a project that was created to arouse people’s interest in the ‘Van Gogh’s Bedrooms,’ a temporary exhibition held at the Art Institute of Chicago in collaboration with Airbnb! This campaign has won four Golds at the 2016 CLIO Awards and three Golden Lions at the 63rd Cannes Lions International Festival of Creativity! Not bad, isn’t it? Let’s see it in action.

Vincent van Gogh’s ‘The Bedroom’, or ‘Bedroom in Arles’ is considered to be one of the most famous paintings in the world. There are 3 versions of ‘The Bedroom,’ created by the artist from 1888 to 1889, hang in the Van Gogh Museum in Amsterdam, Paris’s Musée d’Orsay and Chicago’s Art Institute. The ‘Van Gogh’s Bedrooms’ exhibition in Chicago reunites all these three versions for the first time in North America.

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Van Gogh Bnb (via)

The Art Institute of Chicago in partnership with the agency Leo Burnett and AirBnb, recreated the painting. What is more, instead of just looking at the painting, people were invited to spend a night inside Van Gogh’s room to get closer to the artist! We can read from the listing on the website that ‘this room will make you feel like you’re living in a painting. It’s decorated in a Post-Impressionist style, reminiscent of Southern France and times gone by. Its furniture, bright colors, and artwork will give you the experience of a lifetime.’

Well, they didn’t stop there. The most incredible thing I’ve ever heard was that the room was hosted by Van Gogh himself and rented to everyone on Airbnb at a price as much as $10 with explanation ’I’m charging $10 for no other reason than that I need to buy paint. However, I will be happy to provide you with tickets to my exhibition at the Art Institute of Chicago.’ Smart move, isnt’it?

Van Gogh Bnb
Van Gogh Bnb (via)

People were thrilled! The first block of nights were sold out in 5 minutes after the project was launched. Withing one week the story had been covered by media in over 100 countries. The ‘Van Gogh’s Bedrooms’ exhibition online tickets sale up 250% and it was the highest attend exhibit in 15 years!

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Van Gogh Bnb (via)

Futhermore, for “Van Gogh BnB,” project Leo Burnett Chicago got a lot of awards: six Cannes Lions, including one Gold Lion and two Silver Lions in Direct, and two Gold Lions and one Silver Lion in Promo & Activation at the 63rd Cannes Lions International Festival of Creativity that was held in June.

In addition, the agency has also won six Clios: four golds in the Brand Design, Out of Home, Branded Entertainment and Engagement/Experiential categories and silver in the Public Relations category and bronze in Direct. The campaign had a great success!

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To my mind, this is the sort of campaign that shows how powerful the experiential marketing and storytelling can be to engage with consumers on a deeper, emotional level.

What to you think of it? 😉

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