A luxury brand Burberry expands its Twitter partnership. It introduces a new initiative called #Tweetcam that enables fans and users all over the world to take a photograph live from the Burberry Prorsum Autumn/Winter 2015 Womenswear show at London Fashion Week.
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Burberry has partnered with Twitter to offer users to take pictures from the catwalk show by using the hashtag #Tweetcam on their smartphones. The #Tweetcam is a tweet-activated camera that allows Twitter users to stream the real time photo or video content.
By tweeting #Tweetcam to the Burberry Twitter account (@Burberry) users can activate a camera to take a picture live with the best point of observation at the moment when models show off clothes on the runway. After that Burberry personalizes each photo taken by users with their Twitter handle, shows the exact time the picture is taken and then tweets it back to them.
Moreover, to interact with their Japanese users Burberry has also partnered with the Japanese messaging platform called Line to get access to live stream show.
Burberry gives an innovative and effective example of using social media strategy and e-commerce in the fashion world. It is also a good example of interacting with its followers, engaging them in a various special content and initiatives.
Burberry is the first luxury brand to sell products through Twitter. In particular when Twitter’s “Buy now” button was launched in 2014. Earlier in 2011 Burberry offered their fans an exclusive content using the hashtag #TweetWalk. Users had an access to its new collection images before the items were shown by the models on the catwalk.
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How convenient! A great marketing tool – making it easy for people to promote their brand.
This new initiative of Burberry sounds awesome! Now fans can stay updated with fashion and take pictures live!
What a great idea! Social media seems to be moving faster and faster these days and I’m fascinated by all the new developments.
love this idea , great way to help people promote their brand 🙂
I had no idea that this form of marketing was available. Technology is moving so fast that it is hard to keep up!
That’s SO cool! Technology is amazing and totally revolutionizing everything!! Thanks for sharing this 🙂
Wow, this sounds great! Fashion & technology are a great combination. Burberry is really a head of everyone else.
Oh this sounds super fancy and fun! Love!
Love,
Ivelisse | CarnationDreams.com
Glad you liked it 🙂
It’s great to see that even the luxury and designer brands are embracing the digital era and giving us a closer look at what’s going on.
I think so too! Thanks for commenting! 🙂
That is a fantastic marketing strategy, similar to when fashion brands used Snapchat to showcase their collections. It is an excellent idea!
What a great idea!!! So cool and creative concept. Technology and fashion industry together!
Great initiative by Burberry as a part of their marketing strategy to delight their customers. As the customer is always the king, it always challenges the companies to be on their toes and innovate new things to be in the competition!