Ad agency Publicis, Israel launched a creative campaign for a famous brand Mitsubishi that inspires potential consumers to use proper mental abilities to choose a right car.
The idea is not a new one, it has been already used in various advertising campaigns for such brands as Mercedes-Benz (“Left brain, Right brain”) or Curry from agency Dentsu Inc., Japan (“What happens to your brain?”), but the concept remains the same: a contrast between two cerebral hemispheres (a left brain has a logical, analytic and strategic insight and a right brain represents emotions and creative solutions in a decision making process). These two parts create integrity.
In this print ad you can see a visual that represents a map of the area with the off-road vehicle, it seems as if it is a brain devided in two parts; on the left there is a packshot of the car Mitsubishi Pajero with a body copy: “most people use only a small percentage of its abilities and a you’re not like most people” making it possible to understand that to make a right decision of a vehicle it is necessary to valuate pros and cons and after all a key of a right choice is to use more creativity ( or a right brain instead of a left, that is a part of a rationality and pragmatism).
To sum up, this concept of combination of points of contact creates a perfect compliance between technology, innovation, design and passion.
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