In the Audi’s France latest spot, French professional freeskier Candide Thovex skis down the snowless hill. How? Watch the ad below.
When it comes to car advertising, we often see the vehicle itself in the ad which demonstrates its benefits. It will never cross your mind that there can be something else in the ad. It’s so dull.
But in a 2 minute spot we can see the Audi Quattro only for 20 seconds. Instead, there is Candide Thovex who goes down a mountain at high speeds, skis on grass, gravel, dusty paths in the French countryside with one thing missing – snow. Just at the end of the video we watch him fly into the back of his new Audi Quattro and driving around the hill. It might seem unbelievable but Thovex managed to make it real!
The ad ends with the tagline ‘All conditions are perfect conditions,’ that means driving in Audi Quattro is possible under all kinds of conditions.
Watch the mind-blowing video and share your views. 🙂