The German automotive giant created an interactive Audi TT brochure hack that inspires you with the futuristic feature.
Audi is well-known for its attractive design, high-quality materials and impeccable build quality. And is also known for progressive engineering that focuses on innovative and intelligent technology that anticipates drivers’ needs.
The Audi’s latest innovation is the Audi TT brochure hack that takes the Direct Marketing experience to a new, appropriate level. Audi TT brochure hack is an augmented touch-based journey via the Virtual Cockpit which shows all information digitally on a TFT display. The Audi TT is the first model to feature such innovative technology.
What amazed me most is that by using conductive ink, the traditional brochure becomes a smart interface with embedded Bluetooth chip. You can just press a button on a paper and the brochure interacts with your smartphone.
What you need to do is launch the app and simply place your smartphone on the page to get started. The app syncs automatically with brochure. Touching the hot spots on the page you can navigate every aspect on the display and voicover helps you to understand better each feature. You can also configure the vehicle with exterior features such as headlights, exterior colour and road wheels and request a test drive to feel the experience of the new Audi TT cockpit.
This technology allows brand to stay up-to-date with consumers and make their initiatives real. It is a good way to build an ongoing dialogue with consumers and engage them.
In my opinion Audi’s cutting edge technology is a worthy example of successful marketing strategies and fits perfectly its slogan “Vorsprung durch Technik “ which means “Advancement through technology.” 🙂
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