I get amazed any time when I see Ambient or Guerrilla marketing ads, they never stop surprising me. This time what has caught my eye is the campaign held by Edith Cowan University in Australia to help teenagers choose their study program.
Choosing the right university course that perfectly suits your needs is vital because it can affect your future career and prepare you for brighter future.
So! Edith Cowan University (ECU) had the idea to give teens a hand to make the right choice. How? By creating an ambient marketing campaign “Futures at your feet”.
All they needed was to find right tools designed to meet their interests. In particular, twelve vinyl decals on the floor were created, each of them was loaded with gear that showed different ECU courses.
Potential students were invited to step into the decals to find out which course is the most relevant for them. As soon as they found the right one they were able to take a picture and share it on Instagram with the hashtag #ECUOpenDay. It enabled them to take part in the career open day where they were they could ask all questions regarding their future courses.
The campaign worked. The results were amazing: attendance numbers increased by 4000, while the #ECUOpenDay hashtag usage achieved great success! The campaign received over 3400 Likes.
To my mind, it is essential that we know there’s nothing we can’t achieve. We have the world at our feet if we do our best. 😉
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