Another novelty by Volvo – LifePaint.

Automaker Volvo is coming up with another awesome idea: LifePaint, a reflective safety spray that highlights cyclists at night.

life paint by volvo

Cycling has always been dangerous and unsafe. There have been many road accidents and cycling injuries in recent years in the UK.

The “best way to survive a crash is not to crash” is the claim of Volvo’ new campaign. Safety is a major concept of Volvo cars. The brand cares about people both outside and inside a vehicle.

To reduce a risk of accidents Volvo with agency Grey London and Swedish startup Albedo100 has developed a new concept – reflective safety spray called LifePaint that is invisible by daylight, but becomes visible at night and it shines with a soft steady light in the glare of car headlights.

life paint by volvo

The spray has been made to increase visibility of cyclists at night. Spray developers care about safety of cyclists and drivers.

LifePaint is water based, so it washes off and will not affect the color or surface of materials. It can be also used on textile and it can be applied to clothes, shoes, helmets, pushchairs, children’s backpacks and even dog leads and collars and lasts for about one week after application.

To promote this unique concept an online video and invisible black posters, that show the text in the flash of a smartphone were created.


life paint by volvo


life paint


life paint


2000 cans of LifePaint will be given away at six London and Kent-based bike shops. If the initiative is successful it will be expanded nationally and then worldwide.

Isn’t this innovation stunning? 😉

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19 thoughts on “Another novelty by Volvo – LifePaint.

  1. I support products that offer safety values. I do not ride bicycle in the city because I knew what it’s like from a driver’s point of view. Sometimes its hard to see cyclists, depending on how well lighted the streets are, and depending on cars on other lanes if they have headlights switch to high.

  2. Oh this is so clever! I often cycle at night in Oxford so this is something I should definitely look into. Wish someone had come up with this before!

  3. I am a cyclist, I cycle every day to work and back and also to do my daily chores. I do not feel safe at night and I avoid riding in the dark. In winter I have no choice because it gets dark before I finish work. I have seen this spray concept before and I think it’s brilliant. I would definitely buy it, for my own safety.

  4. What an amazing idea! I’ve watched a family suffer through the death of their adult son because of an accident. We need to keep our bikers safe! Thank you for sharing.

  5. This is such a cool idea! So much easier than having to carry a bag full of reflective kit around with you as well as everything else

  6. Love reading your articles, always learn about the latest and greatest marketing and innovative products such as the life paint. I do wonder, after reading each post, when they’re planning the North America launches? ; )

  7. Whistle* this is so awesome! I want one. My cousin has recently become very active in the cycling community, her bike is top of the range too. This will be the perfect gift for her.
    I’ve always regarded Volvo as the safety brand, often remarking that they make the safest cars ever so this is a brilliant creation by them.

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