An american chain of discount department stores Kmart created an unexpected advertising commercial to Valentine’s Day to surprise the target audience.
It’s always exciting when brands surprise you. Kmart and ad agency Draft FCB created a new TV commercial to make a perfect St.Valentines’s Day for everyone.
In this spot we can see a young boy who is preparing for St.Valentine’s Day: he is shaving, brushing his tears, dressing up and finally cooking something. Maybe you think it is common for a person to prepare a romantic dinner for somebody who he loves – a girlfriend whose photo you can see by the mirror. But at that moment grandma has come, surprised to see a table that has been set for dinner and a gift – a heart-shaped box of chocolate and a teddy bear with an envelope.
A commercial ends with a voiceover “Give More Love To Everyone in your life on this Valentine’s Day” and hashtag #More Love, telling that you can give love and joy for every person you love. St. Valentine’s day simbolizes romance and love, when people express their feelings of love to each other by giving flowers, chocolates, and sending greeting cards – valentines.
But nowadays this event has become more and more commercialized.