An unexpected surprise from Kmart for St. Valentine’s Day.

American chain of discount department stores Kmart created an unexpected advertising commercial to Valentine’s Day to surprise the target audience.

It’s always exciting when brands surprise you. Kmart and ad agency Draft FCB created a new TV commercial to make a perfect St.Valentines’s Day for everyone.

In this spot we can see a young boy who is preparing for St.Valentine’s Day: he is shaving, brushing his tears, dressing up and finally cooking something. Maybe you think it is common for a person to prepare a romantic dinner for somebody who he loves – a girlfriend whose photo you can see by the mirror. But at that moment grandma has come, surprised to see a table that has been set for dinner and a gift – a heart-shaped box of chocolate and a teddy bear with an envelope.


A commercial ends with a voiceover “Give More Love To Everyone in your life on this Valentine’s Day” and hashtag #More Love, telling that you can give love and joy for every person you love. St. Valentine’s day simbolizes romance and love, when people express their feelings of love to each other by giving flowers, chocolates, and sending greeting cards – valentines.

But nowadays this event has become more and more commercialized.

33 thoughts on “An unexpected surprise from Kmart for St. Valentine’s Day.

  1. Awwww what a heart moving st valentines day commercial. My Grand ma or Nana as we call them is long gone. This makes me wanna send her a lil love kiss #MoreLove to you nana. Aww thank you so much for sharing this surprise from K-mart!

  2. Valentine’s really is too commercialized these days and people are definitely buying it all. This is a very sweet message. Not everything is about our significant others this Valentine’s, it’s all about showing love to everyone in our lives.

  3. I don’t live in the States – so you will forgive me when I say that I thought K-Mart had closed years ago. That in and of itself was a surprise for me – used to love visiting the stores when we came to the States.

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