How to add value to your direct mail campaign. An alarming letter!

When in doubt if direct mail marketing is useful today, I recommend you pay attention to this example. The Swedish alarm company Sector Alarm has recently come up with an interesting idea for its direct mail – an alarming letter – to grab consumer’s attention and showcase its service. To find out more, continue reading! […]

TAKE5 Candy Bar: the first-ever playable packaging.

Hershey, the famous confectionery brand has recently launched ‘Remixer,’a limited-edition package for its TAKE5 bar that allows to create music with no app required! You might notice the rise of  interactive packaging. And it’s obvious! Interactive packaging is more than just attractive graphics. It’s a great way to make a product stand out on the […]

How to improve your posture in real-time

The famous tech brand Microsoft has developed a genius way to draw people’s attention to their posture. A real time posture scanner was the great solution! You can see it in Stockholm! The more mobile we get the more we tend to carry. The fact is that we carry too many devices, such as large […]

What if a bus stop turns into a swimming-pool!

Seems unbelievable! Watch the innovative Outdoor Campaign by Hungarian ad agency MyAd Marketing for Budapest Spas and see it for yourself! Outdoor (OOH) is still one of the best and diverse methods of advertising. Outdoor advertising is a highly visible and attention grabbing form of marketing that works for you 24 hours a day/ 7 days a […]

Sephora presented the first ever live face projection mapping show.

Several months ago in Spain Sephora created its marvelous digital campaign to launch Kat Von D Beauty makeup line. Let’s take a look at how woman’s face turns into an incredible real-time face projection mapping. It can simply blow your mind! Nowadays projection mapping (also known as video mapping and spatial augmented reality) has become […]

Lenovo’s transformer clothes.

When tech meets fashion, incredible and crazy things might happen, as for example, a screen Jacket by Lenovo, a jacket that turns into a projector screen. Lenovo France has recently introduced its latest novelty – YOGA Tab 3 Pro, a tablet with a built-in projector that enables you to watch presentations and movies or something […]

Let’s drive football!

When it comes to innovation in the automotive industry Nissan has always had a leading position. How about its latest technological achievement that enables to control a football game with a car? As Nissan is the official automotive sponsor of the UEFA Super Cup and UEFA Champions League, the idea to launch a project that […]

The future has finally arrived!

Just think, 30 years has passed but we still remember “Back to the future” movie! As we know, this memorable date is October 21, 2015– that day Marty McFly and Doc Brown travelled to the future in “Back to the Future Part II”. So, to celebrate “Back to the Future Day” Toyota has released a […]

Experience New York like a local!

Are you planning a trip to New York? Are you sick and tired of usual tourist traps? Would you like to discover the magic of the city as its residents do? For those who are looking for a chance to explore New York, that many people have never heard of, Airbnb offers a brilliant alternative […]

Who would like to have a homemade pizza?

This question you can hear passing an interactive billboard in Amsterdam. It invites people to order a pizza according to their personal taste and directly with the chef of the restaurant! Did you get interested in it? Nowadays interactive billboards have become an increasingly popular part of the media mix that allows to build strong […]