3 of the Greatest Social Media Campaigns Ever (Guest Post by Karoline Gore)

The most successful brands of the 21st Century have utilized social media to make an impact. By looking at case studies in detail, you can draw lessons on organically growing a following. Get this right, and you’ll have an engaged customer base, likely to refer friends from their social media circle. That’s just free and […]

Learn from #IHob’s Mistakes: Lessons from a Social Media Marketing Campaign (Guest Post by Sedale McCall)

IHOP’s campaign to rebrand as ‘IHOb’ created a huge buzz on Twitter. But did it increase IHOP’s sales? Or was it just a social media moment in time? The answer might surprise you. In the middle of June 2018, IHOP, known as the International House of Pancakes, announced it would be changing its name to […]

Have you already created #SocialSalad?

It’s the Bonduelle Italy’s first salad mix made by consumers from its web community. The era of the passive consumers is over. Today’s consumers are active participants and active co-creators of products and service models. They enjoy being constantly involved in the activities of their favorite brands. In this case digital technologies and social media […]

Samsung is connecting the Galaxy far, far away and Samsung Galaxy in the new Star-Wars-themed TV spot. May the force be with you!

Have you already seen the Star Wars-themed TV spot by Samsung? If no, hurry to watch it now! May the force be with you! 🙂 On the occasion of the release of ‘Star Wars: The Rise of Skywalker,’ the finale of the most beloved movie franchises of all time Samsung teamed up with Lucasfilm to […]

Blogger Recognition Award.

Hello, my readers! I’m very happy to share with you that Advertising/Media/Marketing blog has been nominated for the ‘Blogger Recognition Award.’ Many thanks to both Paolo and Amalia from Hang Around The World and Jimmy and Tina from Durham’s Love Life and Travel for thinking of me! Your support means a lot to me! In […]

Tour n’ Cure launched #StopTheWait campaign starring Lionel Messi.

If you’re looking for an interesting example of medical tourism campaign, Tour n’ Cure’s #StopTheWait is definitely worth your attention. #StopTheWait is an initiative launched to eradicate Hepatitis C worldwide. In collaboration with Leo Messi, Barcelona star and #TourNCure’s Global Ambassador, the campaign is sure to get more resonance. To learn more, go on reading! […]

Welcome on board with the Ownboard magazine.

Look, suppose you were on a plane, sitting, trying to find something to read and you came across your smiling face appeared on the cover of an inflight magazine. Would it grab your attention and encourage you to read this magazine? When you are on a flight, especially if you travel long distances, you spend […]

Are you ready to speak in color?

OPI, a famous nail polish brand, has launched a new marketing campaign introducing a new concept – a color as the universal language. Nowadays nail polish has become a real fashion accessory. You can choose any color shades depending on your mood or season and match any outfit. Brands aim to attract consumers attention through […]

“Pinch me” campaign from Ted Baker.

A premium British fashion retailer Ted Baker has lanched a new ad campaign titled “Pinch me” for his new Spring/Summer 2015 collection in the UK. This week Ted Baker has launched the TV Commercial ad called “Pinch me”. It was done by agency Crowns & Owls. In the video you can see a handsome man […]

Burberry introduces #Tweetcam during a runway show at London Fashion Week.

A luxury brand Burberry expands its Twitter partnership. It introduces a new initiative called #Tweetcam that enables fans and users all over the world to take a photograph live from the Burberry Prorsum Autumn/Winter 2015 Womenswear show at London Fashion Week. (via) Burberry has partnered with Twitter to offer users to take pictures from the […]