Public interest ads against harassment in the workplace.

The Ministry of Labour in Brazil has launched a powerful print ad campaign to fight harassment at work. The workplace is one of the most important social space where people spend a lot of time. It is essential that companies should create friendly work environment, so that employees can be effective and productive and enjoy […]

Creative way to raise public awareness of the importance to protect the nature.

This month the WWF in the US has released the direct marketing campaign aimed to draw people’s attention to the extinction of animal species worldwide until it is too late. As the WWF describes on its web site: Saving nature is at the very heart of what we do as WWF. For more than 50 […]

Fonte Nova Bookstore is interested in arousing your greatest emotions.

Fonte Nova Bookstore in Brazil encourages people to read through entertaining illustrations. Nowadays people read less. They prefer watching television, surfing the internet, talking on cellphones or read only specific educational literature to get new information for their jobs or study. Moreover, people tend to read little rather than try to concentrate on the content. […]

Public Service Ad (PSA)

Along with commercial advertising there is the other tipe of advertisment – a Public Service Ad (PSA) The goal of PSA is to attract a public interest, as well as to change public opinion on a social issue and raise awareness to a problem. Customers of this kind of advertising are State authorities (ex. State, […]

Tour n’ Cure launched #StopTheWait campaign starring Lionel Messi.

If you’re looking for an interesting example of medical tourism campaign, Tour n’ Cure’s #StopTheWait is definitely worth your attention. #StopTheWait is an initiative launched to eradicate Hepatitis C worldwide. In collaboration with Leo Messi, Barcelona star and #TourNCure’s Global Ambassador, the campaign is sure to get more resonance. To learn more, go on reading! […]

P&G has launched #WeSeeEqual digital campaign linked to International Women’s Day.

Procter and Gamble’s new corporate ad campaign was done in support of gender equality and women’s rights because ‘Equal pay doesn’t care who demands it.’ A gender equal world is a better world for all. Through our actions and the conversations that we spark, we aspire to build a better world for all of us […]

#CreateCourage no matter what with ‘Rogue One: A Star Wars Story’ new spot.

If you are a huge fan of Star Wars, it’s not surprising that you are counting down the days until #RogueOne blasts into cinemas. While waiting, I suggest you watch this touching commercial from the Globe Telecom, Philippines’ leading telecommunications company. May the heartwarming feeling be with you!  You might have heard that the upcoming […]

Put your stuff back to work!

This is the title of the Goodwill’s new public service advertisements (PSAs) for the US aiming to encourage people #DonateStuffCreateJobs. You might have heard of Goodwill (or Goodwill Industries International, Inc.), a network of 164 independent non-profit charitable organizations governed by a voluntary board of directors, operating in the United States, Canada and 13 other […]

The funnest way for kids to apply sunscreen!

The skincare brand Nivea has recently come up with a genius idea to protect children from the sun’s harmful UV rays by creating the SunSlide – an entertaining way to apply sunblock! With summer in full swing we spend a lot of time outside enjoying good weather and the sunshine, going to the beach and […]

Do you still want to buy this two euro T-shirt?

Fashion Revolution, a non-profit organization, has conducted a social experiment in Berlin to show people the true cost of cheap fashion clothes. When it comes to fashion, we’re eager to look stylish but not everyone can afford to spend much money on clothes. We always hunt for a great bargain in the sales. Could you […]