Whiskas opens the Kitten Kollege.

Whiskas, the cat-food brand owned by Mars, seems to know how to grab our attention. The brand offers a completely new approach in its communication strategy, by creating the “Kitten Kollege” online campaign, in which young feline students can develop their life skills to become tomorrow’s cats. In particular, Whiskas UK has released a very […]

Work off your snack.

Independent Health Foundation with University at Buffalo  introduced a funny Ambient Marketing campaign to encourage students to select healthy snacks from vending machine. If you prefer something unhealthy, work off your snack. The initiative was launched at UB to convince their students of starting thinking about making healthy choices while having snacks or lunch on campus. […]

Creative ad campaign from Havas Worldwide, Dusseldorf.

German ad agency Havas Worldwide, Dusseldorf created a communication ad campaign for a pharmacy operator in Germany Lloyds Pharmacy, which cares about their consumers using a creative ways. In particular, a series of print ads was developed and focused on a maintaining a healthy lifestyle and consumer’s wellbeing. A company’s goal is to promote a […]