P&G has launched #WeSeeEqual digital campaign linked to International Women’s Day.

Procter and Gamble’s new corporate ad campaign was done in support of gender equality and women’s rights because ‘Equal pay doesn’t care who demands it.’ A gender equal world is a better world for all. Through our actions and the conversations that we spark, we aspire to build a better world for all of us […]

Tour n’ Cure launched #StopTheWait campaign starring Lionel Messi.

If you’re looking for an interesting example of medical tourism campaign, Tour n’ Cure’s #StopTheWait is definitely worth your attention. #StopTheWait is an initiative launched to eradicate Hepatitis C worldwide. In collaboration with Leo Messi, Barcelona star and #TourNCure’s Global Ambassador, the campaign is sure to get more resonance. To learn more, go on reading! […]

How to add value to your direct mail campaign. An alarming letter!

When in doubt if direct mail marketing is useful today, I recommend you pay attention to this example. The Swedish alarm company Sector Alarm has recently come up with an interesting idea for its direct mail – an alarming letter – to grab consumer’s attention and showcase its service. To find out more, continue reading! […]

Coke Zero’s first ever ‘Drinkable advertising’ campaign.

If you’re thirsty drink an ad! Coca- Cola is full of surprises and continues to impress me with their innovative ideas. Working with Ogilvy&Mather New York they’ve created an entire campaign for Coca-Cola’s low-calorie drink Coke Zero that you can literally drink! Seems incredible, doesn’t it? Using creative thinking with new technologies make the unbelievable […]

The Born Free’s new ad campaign on to protect wild animals.

The Born Free, a British international wildlife non-profit organization, launched a new outdoor campaign that shows how important it is for wild animals to live in their natural habitat. The campaign shows three digital outdoor ads: – “There’s no point in saving the last Lion on Earth”, – “There’s no point in saving the last Elephant […]

Sephora presented the first ever live face projection mapping show.

Several months ago in Spain Sephora created its marvelous digital campaign to launch Kat Von D Beauty makeup line. Let’s take a look at how woman’s face turns into an incredible real-time face projection mapping. It can simply blow your mind! Nowadays projection mapping (also known as video mapping and spatial augmented reality) has become […]

What if a bus stop turns into a swimming-pool!

Seems unbelievable! Watch the innovative Outdoor Campaign by Hungarian ad agency MyAd Marketing for Budapest Spas and see it for yourself! Outdoor (OOH) is still one of the best and diverse methods of advertising. Outdoor advertising is a highly visible and attention grabbing form of marketing that works for you 24 hours a day/ 7 days a […]

Have you already created #SocialSalad?

It’s the Bonduelle Italy’s first salad mix made by consumers from its web community. The era of the passive consumers is over. Today’s consumers are active participants and active co-creators of products and service models. They enjoy being constantly involved in the activities of their favorite brands. In this case digital technologies and social media […]

Star Wars are coming.

Expecting “Star Wars: Episode VII—The Force Awakens“ one of the most successful movie series to come out, Twitter has created Star Wars official emojis and All Nippon Airways launched a Star Wars passenger jet. Emojis have become a mainstream that makes a digital life more varied, colourful and personal adding more fun and expressiveness to […]