Burger King’s new subway ad can whet your appetite.

Burger King, famous American global chain of hamburger fast food restaurants, has come up with a smart solution of using the subway luggage shelves to create an optical illusion as if burgers are grilled directly in the subway car. You can experience it in South Korea. Subway rides can be long, monotonous and boring. Commuters […]

KLM serves the Bonding Buffet to connect people at Christmas.

Another brilliant example of festive campaign 2016, that I am looking forward to telling you about, is the ‘Bonding Buffet’ hosted by KLM Royal Dutch Airlines to bring people together at Christmas. Many thanks to my friend Sabrina, who is also an amazing blogger, for letting me know about this campaign. The holiday season is […]

How to make your day a bit special: welcome to the breakfast-in-bed-boat!

Mornings can be tough sometimes. When the alarm clock rings, the last thing you want to do is to leave your cozy warm bed. That’s why Quaker has recently invented the breakfast-in-bed-boat to make your mornings more enjoyable and this boat will even brings you straight to work! How many times have you heard the […]

Van Gogh Bnb: the secret of successful campaign.

The ad campaign that has grabbed my attention this week is the ‘Van Gogh Bnb,’ a project that was created to arouse people’s interest in the ‘Van Gogh’s Bedrooms,’ a temporary exhibition held at the Art Institute of Chicago in collaboration with Airbnb! This campaign has won four Golds at the 2016 CLIO Awards and […]

The funnest way for kids to apply sunscreen!

The skincare brand Nivea has recently come up with a genius idea to protect children from the sun’s harmful UV rays by creating the SunSlide – an entertaining way to apply sunblock! With summer in full swing we spend a lot of time outside enjoying good weather and the sunshine, going to the beach and […]

Have a safe trip with Samso’Wrap!

Samsonite, one of the most well-known travel luggage brand, created its new advertising campaign with a clear message – travel across the globe! While travelling by plane you might face unpleasant situation with your luggage. It’s not a secret that lost, misplaced or damaged luggage can easily ruin your vacation. That’s why the luggage wrapping […]

No more excuses! The gym is everywhere!

You often find excuses for not working out. Whether it’s lack of time or money or you just lose interest or motivation. But your excuses are no longer valid! A famous sport brand Reebok decided to remind you that you don’t always need to be inside a gym to get a good workout because the […]

How well do you know those who live next door?

I think most of you know very little about your neighbours. Sometimes we rarely say ‘Hello’ and don’t even know their names. People prefer to gaze at their smartphones rather than talk to each other. Everyone is concerned about their own life. And thus, the idea of ‘The Nextdoor Hello’ was born! It all starts […]

Smart strategy to encourage people to break out of the chill and fall into summer.

Another great ambient marketing campaign that aroused my interest was held a few weeks ago in New York by the Greater Palm Springs and JetBlue to promote JetBlue airline’s new non-stop service from NYC to Palm Springs, California, and to help New Yorkers find their warm summer oasis! If you’re interested, continue reading! It’s commonly […]

Zappos sends Google a challenge in a new #PayWithACupcake campaign.

This Zappos guerrilla marketing campaign is simply cool! It aroused my interest from the moment I read its title: ‘Pay with a cupcake’ that reminded me of the recently made Google’s ‘Pay with a photo’ campaign. It is really a battle between two brands. Who will be the winner? It all started off when ‘a giant […]