3 of the Greatest Social Media Campaigns Ever (Guest Post by Karoline Gore)

The most successful brands of the 21st Century have utilized social media to make an impact. By looking at case studies in detail, you can draw lessons on organically growing a following. Get this right, and you’ll have an engaged customer base, likely to refer friends from their social media circle. That’s just free and […]

Learn from #IHob’s Mistakes: Lessons from a Social Media Marketing Campaign (Guest Post by Sedale McCall)

IHOP’s campaign to rebrand as ‘IHOb’ created a huge buzz on Twitter. But did it increase IHOP’s sales? Or was it just a social media moment in time? The answer might surprise you. In the middle of June 2018, IHOP, known as the International House of Pancakes, announced it would be changing its name to […]

Have you already created #SocialSalad?

It’s the Bonduelle Italy’s first salad mix made by consumers from its web community. The era of the passive consumers is over. Today’s consumers are active participants and active co-creators of products and service models. They enjoy being constantly involved in the activities of their favorite brands. In this case digital technologies and social media […]

Samsung is connecting the Galaxy far, far away and Samsung Galaxy in the new Star-Wars-themed TV spot. May the force be with you!

Have you already seen the Star Wars-themed TV spot by Samsung? If no, hurry to watch it now! May the force be with you! 🙂 On the occasion of the release of ‘Star Wars: The Rise of Skywalker,’ the finale of the most beloved movie franchises of all time Samsung teamed up with Lucasfilm to […]

Blogger Recognition Award.

Hello, my readers! I’m very happy to share with you that Advertising/Media/Marketing blog has been nominated for the ‘Blogger Recognition Award.’ Many thanks to both Paolo and Amalia from Hang Around The World and Jimmy and Tina from Durham’s Love Life and Travel for thinking of me! Your support means a lot to me! In […]

The 1st ever Instagram Jigsaw Puzzle by Toronto Silent Film Festival.

Can you solve the Instagram Jigsaw Puzzle? 😉 You probably know, Instagram (a word combination of “instant camera” and “telegram”) is the mobile-first image based social network that gained its first 1 million users within 2 months of its launch and continue growing ever since. It was founded by Kevin Systrom and Mike Krieger in […]

Tour n’ Cure launched #StopTheWait campaign starring Lionel Messi.

If you’re looking for an interesting example of medical tourism campaign, Tour n’ Cure’s #StopTheWait is definitely worth your attention. #StopTheWait is an initiative launched to eradicate Hepatitis C worldwide. In collaboration with Leo Messi, Barcelona star and #TourNCure’s Global Ambassador, the campaign is sure to get more resonance. To learn more, go on reading! […]

Coop opened the Secret Coffee Shop to amaze coffee lovers.

An intersting project has been held this fall by Coop Norway to increase awareness among Norwegians and to let them taste its coffee. In September in Grünerløkka, Oslo’s trendy district where you can find a coffee shop on every corner, popped up a new coffee shop called ‘The Secret Coffee shop.’ This coffee shop has […]

Are you eager to expand your career horizons?

I get amazed any time when I see Ambient or Guerrilla marketing ads, they never stop surprising me. This time what has caught my eye is the campaign held by Edith Cowan University in Australia to help teenagers choose their study program. Choosing the right university course that perfectly suits your needs is vital because […]

Welcome on board with the Ownboard magazine.

Look, suppose you were on a plane, sitting, trying to find something to read and you came across your smiling face appeared on the cover of an inflight magazine. Would it grab your attention and encourage you to read this magazine? When you are on a flight, especially if you travel long distances, you spend […]